Remove Exercises Remove Newspapers Remove Print
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What makes a media story relevant?

PR for Anyone

That being said, many lifestyle magazines and print publications will not be covering this topic from cover to cover. If you are looking to land on television or be featured in a daily or weekly newspaper, your likelihood goes up when you tie the story to the current condition with coronavirus. Right now what is relevant is COVID-19.

Media 130
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Media relations in the wake of COVID-19

PR in High Definition

There’s no question that the media landscape has changed significantly since the start of the coronavirus outbreak – outlets are providing daily online live feeds, newspapers have stopped physically printing and reporters from all over the world are covering the stories and situations from every angle possible.

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Behind the Headlines With Roger Sametz

Cision

Much as marketers and brand managers realized as the Internet gained currency that they couldn’t (or shouldn’t) treat digital and print communications the same, now digital channels have a great many slices (Facebook ≠ Instagram ≠ Twitter, etc). While one could never control what a newspaper might say about you, you knew the newspaper.

System 120
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One Action That Will Make Anyone in the Communications Business Smarter

Ishmael's Corner

The New York Times : I’m not big on the old media guard, but the best newspaper in the country (yes, my opinion) delivers the goods. One could make an argument that a similar exercise would benefit the communications profession. I’m constantly pulling content from the NYT for my storytelling workshops. Happy reading!

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Can Print Still Flourish in The Age of Digital? An Interview with Star Tribune Magazine’s Sue Campbell

MaccaPR

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only. Long Live Print”!

Print 48
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Why Do PR People Bother With Insolent Clients? I Mean, Really

Bad Pitch Blog

To the stubborn ones I offer a solution: Want print? If you are on a top-notch blog or even in the (*ugh) newspaper, you need to DO something with it, send it to folks with a “I’m sure you saw this” note or post it everywhre. I don’t know about you but I haven’t got time for this painful exercise in listening-to-others.

Print 40
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How to Write a Media Pitch (That Will Get Coverage)

Buzzstream

It was particularly important for print journalists to follow the inverted pyramid structure because articles would often be “cut from the bottom” (i.e., later paragraphs in the story would be removed to make space for breaking news stories right before the newspaper went to press).