Remove Exercises Remove Print Remove Writing
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PR Tips For Successful Media Training

ImPRessions - Crenshaw Communications

Typically PR teams prepare spokespeople for different types of media – broadcast, print, online as well as different formats. Beyond helping a spokesperson speak effectively for a print interview vs. broadcast, we look to arm clients with intelligence on a few different types of reporters. Exercise control during the interview.

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5 Brand Elements to Evaluate When Refreshing Your Corporate Image

Cision

Developing buyer personas is an excellent exercise to understand better the different types of customers who buy from you. Editorial Guidelines: Establish writing standards to ensure consistency across content. Printed and digital materials: sales collateral. Voice/Tone of Messaging: should it be formal? Informative? one sheets.

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How to Create a Media Kit

5W PR

Throughout the years, one thing has remained the same: the purpose of a media kit is to act as a one-stop shop of information for a journalist or media source to write a feature on the company. There’s no reason to stress about typos that were printed on 100 physical copies of materials. What to Include in a Media Kit?

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Gift Guide Pitching: Christmas in October (And September and August and July…)

Shift Communications

Here are few tips for last minute pitching before the opportunities close: Don’t bother with long lead: Know who writes for the print issue of the publication and who writes for online. Most glossies have already put their holiday print issue to bed by September, so focus your outreach on online contacts.

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Behind the Headlines With Roger Sametz

Cision

Much as marketers and brand managers realized as the Internet gained currency that they couldn’t (or shouldn’t) treat digital and print communications the same, now digital channels have a great many slices (Facebook ≠ Instagram ≠ Twitter, etc). Brand attributes, far from an academic exercise, inform how you write, design, speak and tweet.

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Ten Reasons PR Pros Should Blog

Waxing UnLyrical

It’s a great way to exercise your writing muscles. So much of what we do revolves around good, if not great, writing. Blogging is a great way to improve your writing. Your point about blogging making one a better writer is spot on since the more we write, the sharper our skills will become.

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The Home Sick Pitch

Bad Pitch Blog

I get four "story ideas" per day, on average, suggesting everything from writing about a lumberyard owner who just turned 62, to a CEO''s lousy $500 donation to help pets abandoned because of Hurricane Katrina, to this: - Story Idea: AT-HOME HYDROTHERAPY ¬ Your House or Mine? Our editor is clearly a victim of one of the following approaches.