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AI and Journalism: What’s Next?

PRSay

Kwitttken further asserts that “for PR pros particularly, 2023 will be a time to test the waters of ChatGPT, tasking it with low-stakes exercises,” and “communicators who stay ahead of the curve will have the upper hand as this tech continues to advance rapidly.”

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Being Prepared for Wherever the Day Takes You

PRSay

So there I was, walking down the hallway of the Courtyard by Marriott in Minneapolis, on my way to attend day one of the 2023 PRSA Public Affairs and Government Summit on June 14-16 in Minneapolis, when my cell phone dings with following text: “Fire, Alert III, Twin, 17-L, ETA: Now.”

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The APR Is a Mountain You Can Climb

PRSay

When I first learned about Accreditation in Public Relations (APR), the requirements involved seemed like a mountain of work that I did not have the energy to attempt. After a few years of working with military public affairs, I was selected to spend a year as a fellow with the Army public affairs Training with Industry program (TWI).

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International Conference Preview: Frank X. Shaw Talks Diversity, Disruption and 10 Years at Microsoft

PRSay

I worked for my school newspaper, and when I joined the Marines I was a public affairs officer. When you go out on exercises, you essentially report out on what’s happening, and so I got a chance to use those skills in the Marines as well. I did think about whether I would be a journalist or an editor. We ran a base newspaper.

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15 years after: the collective “grilling” of Jim Grunig still delivers visionary insights on the future of PR

PR Conversations

15 years have passed and while some aspects remain surprisingly at the forefront of our conversations of today, others seem to have vaped into the background and therefore taking a second to reflect on them is a valuable exercise. The interaction among publics on the Internet simply makes these multilateral relationships obvious.”

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Tory Patrick's Bad Pitch Field Report

Bad Pitch Blog

Some work at an agency, some are in-house, and some work in public affairs. Maybe I''ll try drafting a press release while sitting on the exercise ball. And while I may not know every last details of a news story, between Facebook and Twitter, I feel I’m pretty on top of current events. But what am I missing?! Lots of ''em.

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Maximising resilience of health and well-being assets in crisis situations

PR Conversations

It is probably no coincidence that major professional service firms (management consultancies and legal firms in particular) have established public affairs and PR divisions to offer crisis management expertise to clients. An exercise I run on my leadership development sessions is the ‘build-up/put-down’ slot.

Crisis 63