ImPRessions - Crenshaw Communications

APRIL 1, 2021

.” Clubhouse can drive PR thought leadership potential for PR. For public relations agencies and their clients, Clubhouse is a new platform for achieving what we call thought leadership — a position as a source of cutting-edge information and expertise. No metrics, no worries.

Leadership 321

Leadership Conference Sports Meeting 321

Deirdre Breakenridge

APRIL 5, 2019

Do you really know what someone else is experiencing before you tweet, blog or post on Facebook? What you see on Instagram, Facebook, Twitter, or any platform does not always give you a clear picture of someone’s life, what is going on in their world or how they are truly feeling. Of course, there’s a highlight reel on social media.

Infographics 266

Infographics Communications Leadership Social Media 266

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

Marketers need guidance, and these changes are the perfect way for ad tech companies to use thought leadership to assure brands that they are not alone. After years in the industry it’s hard not to think of Facebook and Google as the Jason Voorhees and Freddy Kruger of ad tech. Behemoths build ‘walled gardens’.

Privacy 434

Privacy Case Study Advertising Advertising 434

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? For B2B clients Clubhouse can be another social media tool used to drive thought leadership , especially those who are subject-matter experts. For many, they continue to be the trinity of social media.

B2B 405

B2B Social Media Media Twitter 405

Onclusive

SEPTEMBER 27, 2021

Social Media Monitoring Made Easy We’ve made it simple and convenient to access all your direct and indirect brand mentions, keywords and hashtags in a single dashboard across all major social media networks, including Twitter, Facebook, Instagram, YouTube and TikTok.

Social Media 369

Social Media Media Enterprise Viral 369

Cision

FEBRUARY 1, 2016

A few weeks ago, I wrote an article detailing 10 new Facebook features for 2016 which naturally sparked a lot of interest: after all, who isn’t excited about shiny new features on Facebook? The purpose of this post is to reintroduce you to some Facebook features that have been around for a while and may be very helpful.

Facebook 48

Facebook Video Groups Creativity 48

5W PR

FEBRUARY 1, 2025

Twitter and Facebook also serve as key platforms where employee voices amplify brand messages across diverse audience segments. The practice has gained significant traction on professional networks like LinkedIn, where employee posts generate twice the click-through rates of company posts.

Employee 88

Employee Social Media Reputation Guidelines 88

Deirdre Breakenridge

MAY 1, 2017

When Facebook debuted its live feature, we immediately began brainstorming how we could best utilize the tool for our business. After discussing multiple names, taglines and pop culture reference our weekly Facebook Live show, SocialLIVE, was born. Build and Establish Thought Leadership. Highlight Our Company Culture.

Video 283

Video Facebook Social Media Creativity 283

Landis PR

NOVEMBER 15, 2021

Thought leadership is more than just “blowing your own horn.” An active thought leadership program needs a content calendar that is eminently doable. Related Articles: The Value of Building Thought Leadership , Entrepreneur. What Is Thought Leadership, and Why Does It Matter? Photo courtesy of Unsplash.

Leadership 98

Leadership How To Trade Shows Pinterest 98

Onclusive

OCTOBER 3, 2017

Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative. Millions of blog posts are written every day.

Branding 246

Branding Brand eBook Leadership 246

Flack's Revenge

OCTOBER 15, 2020

And I just addressed some of these questions in my recent podcast appearance , with host Marti Sanchez , who also runs content and thought leadership firm Influence Podium. Well-known businesses, such as Fortune 100s and companies with celebrity leadership, can reach a certain point where bad press will not affect consumer habits.

Leadership 282

Leadership Social Media Facebook Trends 282

PRSay

JUNE 14, 2019

Earlier this year, Pew Research Center reported that roughly 75 percent of Facebook users and nearly 60 percent of Instagram users visit those sites at least once a day. Fortnite may be known best as a multiplayer video game, but for many of its younger users, it functions as something else, too: a social media platform.

Instagram 150

Instagram Facebook Social Media Groups 150

Deirdre Breakenridge

OCTOBER 22, 2014

You go to the company Facebook page and find an alarming number of posts expressing outrage over a recent price increase. · An accomplished senior sales and marketing executive, Valerie is a motivated leader who provides vision, along with strategic and tactical leadership. You receive an email from the head of IT. What now? ·

Crisis 312

Crisis Twitter Community Conference 312

PRSay

AUGUST 19, 2022

Meanwhile, the share of teens who say they use Facebook has plummeted from 71 percent in Pew’s 2014–15 survey to 32 percent today. Next in social media popularity among U.S. teens is TikTok, which 67 percent of those surveyed say they use. Sixteen percent say they use TikTok “almost constantly.”.

YouTube 147

YouTube Survey Social Media Facebook 147

PR for Anyone

JUNE 20, 2023

Thanks to Kristina’s leadership, Reston Limousine has soared to new heights. After two years, she returned to the US and found a job as selling adversiting. Little did she know that one sales call would lead her to her future husband and growing his limo business.

Transportation 246

Transportation Industry Nonprofit LinkedIn 246

Melissa Agnes

AUGUST 15, 2014

Facebook Eliminates Like Gating – What Does This Mean for Your Business? If you run your sweepstakes or contests on Facebook, you’re in for some big changes come November. TSB CEO Demonstrates the Value of Leadership in Crisis Management. TSB CEO Demonstrates the Value of Leadership in Crisis Management.

Crisis Management 198

Crisis Management Crisis Communications Crisis Case Study 198

Contently - Strategy

AUGUST 16, 2024

Facebook and Instagram are currently the go-to social networks for B2C marketers. As part of its content marketing strategy, Microsoft curates thought-leadership articles written by Microsoft executives and industry experts. But in the B2B space, LinkedIn is still king.

LinkedIn 98

LinkedIn Examples Branding Brand 98

Onclusive

JUNE 21, 2017

Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. Watch the Facebook Live event or scan the session’s top takeaways below. PR influencers who are thought leaders themselves will rise to the top. The “PR Influencer” will become a key part of the business.

Storytelling 329

Storytelling SEO Community Insurance 329

Prohibition

JULY 7, 2022

Definitely one to watch as video continues to be a key content type… Facebook moves towards video. Facebook reels haven’t quite taken off as hoped, with more changes coming to ‘make Facebook more like TikTok’ including serving recommended reels to users from anywhere – not just their friends or those they follow.

Instagram 118

Instagram Twitter Video Facebook 118

Stephen Waddington

JULY 30, 2019

The role of Facebook in elections requires greater scrutiny and oversight. The UK is on course to leave the EU on 31 October under the leadership of Prime Minister Boris Johnson but significant questions still remain over the legitimacy of the Referendum. It was weaponised during the EU Referendum three years ago.

Facebook 91

Facebook Ethics Data Sports 91

Melissa Agnes

MARCH 13, 2014

The airline has done a good job at publishing new updates in a timely fashion to their home base as well as to their Twitter and Facebook platforms. If nowhere else, this should have been included within the airline’s Facebook posts and tweets. Learn more about dark websites as a crisis communications strategy.

Crisis Communications 279

Crisis Communications Crisis Airlines Communications 279

PRSay

MARCH 9, 2017

As employees ran for safety, one stopped to take a photo of the fireball, then sat in his Ford F150 and created a Facebook page. By then, eyewitnesses on Twitter, Facebook, Instagram and other sites have been telling their version of your story. Meanwhile, near my home, a massive chemical plant explosion killed two and injured 114.

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

Sword and the Script

JANUARY 21, 2025

There are also, generally speaking, traditional gaps in a communicators skill set, such as math, which hurts our credibility with executive leadership. Most of these are focused on marketing, communications, leadership and psychology. From where I sit, no one in PR or comms afford to not be continuously learning.

Google 157

Google Course Survey YouTube 157

Deirdre Breakenridge

DECEMBER 4, 2018

The United Nations Foundation (UNF)’s Girl Up campaign, for example, relies heavily on digital platforms such as Instagram , Facebook , YouTube videos, and blogs to encourage youth to advocate for health, education, and leadership for girls everywhere. A new Pew Research Center survey of U.S. Instagram is a great way to reach youth.

Nonprofit 240

Nonprofit Storytelling Instagram Facebook 240

Melissa Agnes

DECEMBER 21, 2014

But unfortunately, there is currently a lack of true leadership on behalf of law enforcement around the country. Or on Facebook. Check him out on Facebook. This needs to stop. Follow Captain Chris Hsiung on Twitter: @chMtnViewPD. Follow Mountain View PD on Twitter: @MountainViewPD. And their podcast: Silicon Valley Beat.

Crisis 264

Crisis LinkedIn Government Twitter 264

Cision

APRIL 27, 2017

Impressed with PR thought leadership role being played by Cision and CMO @cglynch during #CisionWorldTour. By investing in original research and thought leadership and scaling back on unfocused content creation, it’s also much easier for your execs and communications teams to talk about your brand. pic.twitter.com/5iEc1ytxLw. —

Data 264

Data Leadership Tools Advertising 264

Deirdre Breakenridge

FEBRUARY 26, 2019

With conversations surfacing around executives and senior leadership being more compassionate and having emotional intelligence, it’s time to add the FEEL model to this discussion. FEEL starts with you but it’s really about the people you want to reach and the strong connections you want to build.

Communications 184

Communications Skype Ethics Leadership 184

Melissa Agnes

OCTOBER 24, 2014

Facebook Launches an Emergency “Check-In” Tool: Safety Check. With this responsibility comes the need for effective, credible and authoritative crisis leadership. Disruption technologies integrated within crisis message strategies arising during Ebola crisis. From The Crisis Intelligence Blog.

Crisis 218

Crisis Crisis Communications Conference Government 218

Deirdre Breakenridge

MAY 23, 2017

A good public relations professional will counsel their client to have a blog or content hub as a way to showcase thought leadership, earned media placements, company news, and announcements, and engage with fans and followers. So I have two sets of Facebook, Pinterest, Twitter and Instagram accounts. Yes, it is way too much to manage.

Blogging 282

Blogging Case Study Social Media Instagram 282

Melissa Agnes

OCTOBER 1, 2014

Read: Emory’s Excellent Crisis Communication on Facebook. In the time that I wrote this post, they posted 3 updates to their Facebook page and 5 tweets. Case Studies Leadership in a Crisis' Their communications are easy to find, informative and reassuring. The post Analyzing the CDC’s Crisis Communication In U.S.

Crisis Communications 212

Crisis Communications Crisis Communications Case Study 212

Cision

APRIL 26, 2017

This presents a huge opportunity for brands to tell newsworthy stories in a variety of formats; by doing so, they can use content as a tool for building brand credibility and thought leadership, educating and entertaining their audiences and driving the business forward with a carefully considered earned media strategy.

Infographics 266

Infographics Branding Brand Video 266

NewsWhip

OCTOBER 30, 2024

As media teams search for a new social listening tool, here’s what years of product development in the social listening space has taught me: The social media landscape has changed — you need a versatile tool that adapts It’s not just about Facebook and X anymore. These platforms rival Facebook and Instagram in importance.

Tools 78

Tools Reddit Viral Instagram 78

5W PR

APRIL 13, 2025

Choosing the Right Channels for Maximum Impact Different storytelling channels serve different purposes in a comprehensive PR strategy: Social Media Instagram: Visual storytelling through photos/videos Facebook: Longer-form content and community building LinkedIn: Professional credibility and thought leadership YouTube: In-depth video content and tutorials (..)

Storytelling 78

Storytelling Case Study Measurement Education 78

ImPRessions - Crenshaw Communications

DECEMBER 6, 2019

Yet the need here is not mere public relations messaging, but leadership and action. And Big Tech, especially Facebook, has accepted responsibility in fits and starts, and only after a public and regulatory backlash. ” 2020 Brings A Leadership Test. Leadership is hard to define, except when it’s absent.

Leadership 156

Leadership Corporate Energy Government 156

Culpwrit

JUNE 30, 2020

By Will Bradley With the summer officially kicking off — albeit masked, socially-distanced and mostly home-based — the Plank Center for Leadership in Public Relations recently launched a new online panel series, streamed live on the Center’s Facebook page and titled “Plank Summer Sessions.”

Leadership 143

Leadership Facebook Publicity 143

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . Think sponsored tweets, boosted Facebook posts, sponsored pins and much more. .

Advertising 334

Advertising Advertising B2B SEO 334

Onclusive

OCTOBER 9, 2023

As PR and Comms professionals, we must interrogate leadership behaviors, crisis responses, and brand perception to fully protect our organizations. Controversy over alleged censorship around Covid-19 Facebook posts also weighed heavily, with Republicans seeking to hold the tech leader in contempt.

Media 195

Media Reputation Data Leadership 195