The Proactive Report

NOVEMBER 14, 2022

A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. This isnot theitme for PR and marketing folk to pull back. This isnot theitme for PR and marketing folk to pull back. These six Digital PR and marketing trends can help you thrive in 2023.

Digital PR 264

Digital PR Marketing Infographics Video 264

Awario

SEPTEMBER 8, 2022

Facebook remains the most popular social media platform. The network understands its value for brands and businesses and offers a large number of tools to help you promote, advertise, and sell on Facebook. That doesn’t mean that they don’t matter!

Facebook 142

Facebook Marketing Advertising Advertising 142

Bianchi Biz Blog

OCTOBER 28, 2024

We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. million users TikTok : 74.14

Marketing 101

Marketing Crisis Local International 101

5W PR

NOVEMBER 29, 2024

Budget airlines must implement effective marketing strategies working with hospitality marketing agencies and prioritizing customer satisfaction to thrive in this market. Personalized Marketing In the age of data-driven marketing, budget airlines can leverage customer data to offer personalized experiences.

Airlines 78

Airlines Marketing Travel Policies 78

PRSay

JULY 31, 2024

Like the parents of most grade-school-age children, I belong to the Facebook group run by my daughters’ school. One day, I noticed a post in this Facebook group from one of my fellow “partner” parents. Initially set up by the Parent Teachers Association, the group has an ambitious and lofty title — “Partners in Education.”

Reputation 166

Reputation Facebook Social Media Study 166

Deirdre Breakenridge

NOVEMBER 6, 2017

Instead, most of my blog traffic comes from Facebook – my family, friends, family-friends, and friends of friends who are seeing and sharing my posts. Blogging will allow you to make new connections: Where I go to school, we have a Facebook group called “Free and For Sale.”

Fashion 0

Fashion Blogging Branding Brand 0

Bianchi Biz Blog

NOVEMBER 21, 2024

Stéphane Billiet, vice president of We change We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 90

Marketing Pinterest Radio Instagram 90

5W PR

NOVEMBER 26, 2024

In the highly competitive landscape of video game marketing , standing out requires innovative and effective strategies. Harnessing the Power of Social Media Social media platforms have become integral to modern marketing campaigns. The Art of Influencer Marketing Influencer marketing has gained immense popularity in recent years.

Video 78

Video Trends Marketing Advertising 78

5W PR

DECEMBER 30, 2024

In today’s digital age, where authenticity reigns supreme, user-generated content (UGC) has emerged as a powerful tool for travel marketers. The Rise of UGC in Travel Marketing UGC is any form of content created by users, such as photos, videos, reviews, or social media posts. Share curated UGC stories with the email subscribers.

Travel 78

Travel Marketing Privacy Community 78

Remote PR Jobs

OCTOBER 21, 2024

PR Skills to Make Your Resume Stand Out Communication Skills: Strong communication skills are key to many industries like marketing, sales and even journalism. One example of how I did this on my resume is “executing a Facebook and Instagram social media strategy that resulted in a 300% increase in monthly engagement.”

Writing 243

Writing Publicity How To Examples 243

Bianchi Biz Blog

JANUARY 16, 2025

David Wills, senior vice president of Media Profile We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Communications, media and PR market in Toronto Most large and mid-sized Canadian PR and communications firms are headquartered in Toronto.

Print 100

Print Marketing Instagram Newspapers 100

5W PR

MARCH 16, 2025

Preparing for a future without third-party cookies represents one of the biggest shifts in digital marketing since the rise of programmatic advertising. Marketing teams must adapt their strategies now to maintain effective digital campaigns while respecting user privacy and meeting compliance requirements.

Privacy 78

Privacy Marketing Advertising Advertising 78

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. Although content engagement is social media’s baseline for success, one of the top mistakes marketers make is posting content solely for the sake of comments and likes. Overlooking Facebook .

Social Media 323

Social Media B2B Media Video 323

Ronn Torossian

JUNE 17, 2019

A customer logs in to her Facebook account and pulls up the business page for a boutique clothing store that she’s been seeing frequent advertisements for. When she clicks around Facebook, she sees ads for the clothing line. […]. Sometimes, she’s a bit creeped out by how well the social media algorithms seem to know her.

Strategy 210

Strategy Marketing Facebook Advertising 210

Cision

SEPTEMBER 26, 2017

Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Content Marketers Have Insufficient Resources.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Ronn Torossian

FEBRUARY 14, 2020

With so many social media platforms around, what’s a brand to do and focus on when it comes to advertising and marketing? While Facebook continues to be the leader among marketers, other platforms like Pinterest, Instagram and TikTok are making inroads. What’s Helping Pinterest? There are a number of things helping Pinterest.

Pinterest 195

Pinterest Marketing Instagram Advertising 195

Awario

JULY 31, 2022

Marketing your business on Facebook is one of the most effective ways to reach and target audiences through social media. With 2 billion monthly active users, it's no wonder as to how Facebook is able to reach such a massive audience.

Analytics 130

Analytics Facebook Social Media Tools 130

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. Purpose and values-based communications will become an essential part of the marketing toolbox. The talent market in many industries is tighter than ever. Marketers look beyond products.

Trends 385

Trends Employee Viral Advertising 385

Agility PR Solutions

AUGUST 6, 2024

Many businesses wish they could master the art of social media marketing. Unfortunately, using a social network like Instagram or Facebook to grow a customer base effectively is not easy. For an increasing number of businesses, the solution here means leaving their social media marketing needs to professional influencers.

Marketing 180

Marketing Instagram Social Media Facebook 180

5W PR

OCTOBER 15, 2024

Launching a new consumer packaged goods (CPG) product in today’s competitive market requires a well-crafted marketing strategy. By gaining insights into who the customers are, companies can tailor all of their marketing efforts to resonate with them effectively.

Product Launch 78

Product Launch Consumer Strategy Marketing 78

5W PR

OCTOBER 22, 2024

In today’s highly competitive travel and hospitality industry, standing out requires a strategic and integrated approach to marketing. A 360-degree marketing strategy from a hospitality marketing agency , encompassing a wide range of channels and tactics, is essential to reach the target audience effectively and drive bookings.

Travel 78

Travel Marketing Engineering Advertising 78

Agility PR Solutions

JULY 11, 2021

Social media stats run rampant through marketing reports these days. The post Social media science: How brands can use Facebook to figure out if people like them appeared first on Agility PR Solutions. But one important metric has been elusive—what do people really think of you? Smith School of Business makes getting a read […].

Social Media 155

Social Media Facebook Branding Brand 155

Agility PR Solutions

APRIL 4, 2023

Paid advertising on Google and Facebook can be a highly effective way to promote your business and reach your target audience. In this blog, we will explore some […] The post Tips for maximizing ROI with paid advertising on Google and Facebook appeared first on Agility PR Solutions.

Advertising 147

Advertising Advertising Google Facebook 147

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

Privacy laws spook marketers. The changes have marketers scrambling, which gives ad tech the opportunity to be Ellen Ripley, the hero of this horror story. Marketers need guidance, and these changes are the perfect way for ad tech companies to use thought leadership to assure brands that they are not alone. It’s frustrating.

Privacy 434

Privacy Case Study Advertising Advertising 434

Bianchi Biz Blog

DECEMBER 5, 2024

Owen Cullen, Managing Director at Cullen Communications We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. the rapid rise of influencer marketing) is one of the main challenges today. million “members” in 2023 Facebook : 2.50

Radio 83

Radio Sports Marketing Local 83

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 216

Marketing Content Marketing Social Media Employee 216

5W PR

JANUARY 4, 2025

However, with limited budgets and resources, these studios face a significant challenge: effective video game marketing. To stand out in a crowded market and maximize their return on investment (ROI), indie game studios must adopt a strategic approach to their marketing efforts.

Marketing 78

Marketing Instagram Advertising Advertising 78

Deirdre Breakenridge

MAY 1, 2017

When Facebook debuted its live feature, we immediately began brainstorming how we could best utilize the tool for our business. After discussing multiple names, taglines and pop culture reference our weekly Facebook Live show, SocialLIVE, was born. A Guest Post By Stephanie Abrams Cartin and Courtney Spritzer, Co-Founders, Socialfly.

Video 283

Video Facebook Social Media Creativity 283

Communications Conversations

AUGUST 3, 2021

What makes a brand “best in class” when it comes to social media marketing? Clients are constantly asking me what other companies are doing in terms of social media marketing best practices. Companies want to learn and get better at social media marketing–yes, even in 2021. Almost the opposite.

Customer Service 205

Customer Service Social Media Marketing Media 205

Flack's Revenge

DECEMBER 12, 2018

I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. Are the social media waters still safe for marketing? So, it’s still safe if it’s done right; I think the way to do it is to leverage other people, to incite word of mouth through influencer marketing.

Instagram 214

Instagram B2C YouTube Facebook 214

5W PR

DECEMBER 17, 2024

Fueled by technological advancements and evolving consumer preferences, casino marketing has become a complex and dynamic field. By collecting and analyzing vast amounts of data, casinos can identify patterns, preferences, and behaviors, enabling them to tailor their marketing strategies to individual customers.

Mobile 78

Mobile Marketing Transportation Data 78

Agility PR Solutions

OCTOBER 2, 2024

Did you know that 89 percent of marketers leverage Facebook to run campaigns that help them generate traction online and attract more conversions? Facebook is a popular choice and a leading social media platform that users representing diverse generations prefer.

Facebook 110

Facebook Social Media Marketing Media 110

PR for Anyone

FEBRUARY 26, 2025

In this episode, Rachelle sits down with Christina to discuss the cultural impact of Judy Blume, the fascinating history of womens shoes, and the marketing campaign that made diamonds a symbol of love.

Fashion 130

Fashion Instagram LinkedIn YouTube 130

Agility PR Solutions

DECEMBER 19, 2021

Email marketing is the most successful marketing channel. We can be 40x more effective than Facebook and Twitter, thanks to email marketing. The post Everything you need to know about email marketing today appeared first on Agility PR Solutions. The best way to connect with your target audience is through email.

Marketing 147

Marketing Facebook Twitter Publicity 147

Cision

MAY 2, 2017

It’s the foundation of marketing in 2017. How can you afford not be on social media and miss out on this potential market? If you like Facebook, start livestreaming, today. Right now, Facebook Live is THE most effective ways to get more eyes on a Facebook post. Think of social media as the peanut butter.

Social Media 167

Social Media Media Local Pitching 167

Onclusive

JUNE 21, 2017

Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. Watch the Facebook Live event or scan the session’s top takeaways below. Maybe running a targeted marketing campaign in tandem with PR is your best bet. PR and marketing are converging.

Storytelling 329

Storytelling SEO Community Insurance 329

Sword and the Script

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. B2B tech companies are on the right track by investing in their marketing at launch, but in order for that marketing to be effective, they need to build a full content funnel for each stage of the buyer’s journey.

B2B 190

B2B Company Marketing SEO 190