Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. The update will affect the way Facebook receives and processes conversion events from tools like the Facebook pixel.

Advertising 52

Advertising Advertising Web Privacy 52

Waxing UnLyrical

JANUARY 9, 2015

And how will you know whether or not you’re benefitting from it unless you are measuring your work? It doesn’t matter whether you’re a small business owner, corporate honcho, nonprofit executive … fill in the blanks. Not because the world needs yet another book on PR measurement (it doesn’t).

Measurement 40

Measurement eBook Nonprofit Analytics 40

Onclusive

JUNE 14, 2017

Yes, you can test messages effectively through A/B testing, UserTesting.com, Facebook ad campaigns, and so forth; but you can also align with your PR team to see which messages are resonating the most with the audiences who are reading articles about your brand in Business Insider, The Wall Street Journal, Inc. Magazine, and more.

Marketing 170

Marketing Measurement Trends B2B 170

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Big names like Facebook, Instagram, Pinterest, and TikTok are all in on this. Take Facebook, for instance. Instead of whisking users away to your website, they have a “checkout on Facebook” option. Small businesses are leading the pack, using social media to establish a brand presence (44%) and generate revenue (41%).

Social Media 87

Social Media Media Mobile SEO 87

ImPRessions - Crenshaw Communications

MARCH 16, 2021

As the social media landscape becomes more complex, PR pros debate whether Facebook is still an essential platform. For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . Yet it may be a mistake to overlook Facebook. It has a user base of 1.6

B2B 344

B2B Facebook LinkedIn Small Business 344

Critical Mention

APRIL 13, 2020

The restaurant is owned by two brothers who decided they would do everything in their power to take care of their 20 employees: that included taking out a $50,000 line of credit to pay the staff even as business slowed. The doctor later recounted the incident on her Facebook page, writing: “I burst into tears.

Media 111

Media Analytics Healthcare Crisis 111

PR Fuel

JULY 28, 2021

To get a better idea of what’s going on, you will want accurate tools to help you track and measure your press release success. M – Measurable. Figure out what your KPIs should be for measuring your goals and set up the tools you need to check on them consistently. What Are Your Goals? A – Achievable.

How To 105

How To Engineering Google Web 105

Cision

AUGUST 11, 2016

With Facebook Live, Instagram and Snapchat Stories, Periscope, Youtube Now, and LinkedIn’s new video feature, the atomic unit of marketing is moving toward live, real-time, documentary-style video. That is a tectonic shift for how marketing is planned, executed, and measured.” – Jay Baer, President, Convince & Convert.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Flack's Revenge

NOVEMBER 29, 2017

More people were showing a preference for video content, and we were hearing the first rumblings from major players like Facebook that they would be giving preferential treatment to video content. We post the blog version of each episode to our social channels on Facebook, Twitter, LinkedIn and Google Plus. How do you promote them?

Video 153

Video B2B Film Marketing 153

Solo PR Pro

JUNE 6, 2017

Google and Facebook dominate internet ads. Google + Facebook accounted for 85% (and rising) of internet advertising growth. Facebook grew 62% year over year from 2015 to 2016, while Google grew 20% year over year. Communications pros are often involved in paid marketing, including social advertising.

Trends 49

Trends Mobile Video B2C 49

PR 20/20

DECEMBER 29, 2016

This guide explains how small businesses can—and should—take advantage of the opportunities that social media has to offer to help grow and enhance their business. It’s not enough for businesses to post promotions and discount codes on their websites in the hopes that audiences will stumble across it. Meet Your New Blog.

Small Business 51

Small Business Social Media Employee Tools 51

Waxing UnLyrical

APRIL 11, 2011

If you have a small business with a storefront in a small town, do 600 million Facebook accounts do you any good? In April 2010, Facebook had a statistic that said users spend 55 minutes each on the site per day. What about 30 billion pieces of content exchanged per month on Facebook? pieces on Facebook?

Social Media 85

Social Media How To Mobile Facebook 85

wiredPRworks

JUNE 5, 2018

The at-a-glance reference book covers digital marketing insights in eight specializations: Search Engine Optimization, Google AdWords, Facebook Ads, PR, Email Marketing, Content Marketing, Social Media Marketing, and Affiliate Marketing. . How to measure success in digital marketing campaigns. Digital Marketers Sound Off Highlights.

Marketing 45

Marketing Insurance Insurance eBook 45

Prohibition

NOVEMBER 6, 2021

For instance, you can pay Facebook (now META) to display Facebook ad(s) in the right-hand bar of a specific user’s News Feeds. If they click on the advertisement, Facebook will charge you a predetermined fee. Facebook Ads are maybe the most well-known social PPC platform, but there are others as well.

Social Media 62

Social Media Media Advertising Advertising 62

wiredPRworks

NOVEMBER 22, 2016

Own a business? Check out these #givingTuesday ideas for small business. Begin by liking Giving Tuesday on Facebook and following @GivingTues on twitter. Measure meaningful stats like new contributors, social shares, visits to websites, hashtag reach and, of course, donations. Strategize.

Nonprofit 40

Nonprofit Small Business Corporate Creativity 40

Cision

DECEMBER 29, 2015

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content. Social Media.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Solo PR Pro

AUGUST 11, 2015

Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative. Upgrade Your Digital PR Campaigns With Facebook Ads: Secret Strategies for Success – Jennifer Spivak, Digital Marketing Entrepreneur. Scripps School of Journalism at Ohio University.

Conference 40

Conference Small Business Storytelling Journalism 40

Cision

APRIL 25, 2016

Often you’ll read that Facebook is a “pay-to-play” platform for businesses. million active users on the Facebook platform, but with Facebook Page reach in the single digits (at best) it is generally thought that it is necessary to allocate dollars to communicate on Facebook. There may be 1.5

Facebook 120

Facebook Advertising Advertising Measurement 120

Waxing UnLyrical

AUGUST 16, 2012

Can you have a competition that measures how “good” your social media is? The Business Journals (#bizjournals) believe you can. The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. They write about hires, mergers and events in the business community.

Journalism 70

Journalism Local Social Media Twitter 70

Sword and the Script

JANUARY 10, 2017

Entrepreneurship and small business ranked second and third respectively. A Simple Measure of Marketing Many Businesses Miss. The following benchmarks that stood our for me include: Measuring the success of a blog post. Interestingly, just four percent cited time-on-page (ToP) as a measure of success.

Survey 60

Survey Blogging Corporate Analytics 60

Waxing UnLyrical

MAY 9, 2016

C1 (Corollary) Case Study: AmEx – Small Business Saturday. More importantly, it drove real results for small businesses across the country that day,” says Mark Taylor in this D&AD case study. Twitter Facebook Google+ LinkedIn Monday Roundup: Understanding The 7C Social PR Framework™.

Case Study 40

Case Study Study Training Small Business 40

Solo PR Pro

AUGUST 18, 2015

Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative. Upgrade Your Digital PR Campaigns With Facebook Ads: Secret Strategies for Success – Jennifer Spivak, Digital Marketing Entrepreneur. Scipps School of Journalism at Ohio University. Solo PR PRO member, Arik Hanson, in action.

Conference 40

Conference Community Small Business Storytelling 40

Solo PR Pro

JUNE 30, 2015

Just a few of the session highlights include: Global Analytics: Measuring What Matters Most – Louis Gray, Analytics Advocate, Google. Upgrade Your Digital PR Campaigns With Facebook Ads: Secret Strategies for Success – Jennifer Spivak, Digital Marketing Entrepreneur.

Hotels 40

Hotels Conference Analytics Sports 40

Beyond PR

JUNE 22, 2018

Cision provides comprehensive social listening across channels like Twitter, Facebook, YouTube and Instagram. Cision will continue to be a leader in the industry through its strategic partnerships, acquisitions and forward-thinking approach to change the way PR measures and proves its impact across all channels, including social.

Social Media 40

Social Media How To Case Study Media 40

Waxing UnLyrical

OCTOBER 19, 2010

While it’s too soon to tell what effects Google Instant might have on your search traffic or how best to adapt marketing efforts, some have speculated that small businesses may be more affected than large organizations. Others have speculated than shorter searches will dominate longer, more specific (long tail) searches. pts Settings.

Google 101

Google Nonprofit Engineering SEO 101

PR 20/20

JUNE 6, 2023

Social media management: HubSpot Marketing Hub integrates with major social media platforms, like Facebook, Instagram, Linkedin, and Twitter. You can measure website traffic, lead generation, email engagement, social media reach, and more to gain insights to make data-driven decisions. More on CMS Hub below. ?

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

PR Conversations

OCTOBER 11, 2018

Effectiveness in PR/communications practice usually involves thinking about evaluation and measurement metrics. Name me one person with 12 weeks to live who would regret having not spent more time PR’ing/lawyering/accounting/running a small business…you get my drift. These may constitute things outside our control.

Communications 104

Communications Community Measurement Study 104

Waxing UnLyrical

OCTOBER 31, 2010

Why: part of the problem with PR is that businesses still don’t understand what we do. How to run a fearless small business by Taylor Lindstrom at Copyblogger. Why: especially for my friends (and foes) who run small businesses. And that leads to stuff like this. Take heart, not howls. pts Settings.

Small Business 51

Small Business Tourism Measurement Social Media 51

Waxing UnLyrical

OCTOBER 28, 2010

Annette Montalvo said: RT @shonali: New: PR Is As PR Does [link] (which is why I hope you'll join today's #netsol chat on PR for small biz with me … [.] This is a topic that is near and dear to my heart, though. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 These fine folk did: Jan.

Conference 66

Conference Measurement Tourism Twitter 66

Waxing UnLyrical

DECEMBER 6, 2010

It was Robin Ferrier’s Social is as Social Does , where she asked, point-blank: You know the difference between Facebook, Twitter, LinkedIn, and blogs. Are you commenting on Facebook status updates? Brewer Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! pts Settings.

Facebook 84

Facebook Twitter Social Media Blogging 84

Waxing UnLyrical

JANUARY 2, 2011

Social Media Measurement 2011: Five things to forget and five things to learn , by Don Bartholomew. Why: public relations measurement really isn’t tough. Be a social business: PR trends in 2011 , from Sally Falkow’s The Proactive Report. So here is the New Year’s Edition of Weekly Roundup. pts Settings.

Measurement 49

Measurement Tourism Social Media Blogging 49

ImPRessions - Crenshaw Communications

JUNE 12, 2020

Comcast has committed $100 million over five years in grants to equal justice groups and support for small businesses owned by people of color. Yet businesses continue to fall short when it comes to diversity, equity and inclusion (DEI) in the workplace. Facebook went from having a three percent black workforce to 3.8

Technology 248

Technology Company Enterprise Community 248

Prohibition

JANUARY 14, 2022

Your customers could make their displeasure known on your Facebook page and Twitter feed. For example, a customer gets angry about an error in billing or service and posts a complaint on Facebook or Twitter. ? An intermediate crisis. What if someone made an offensive statement on Facebook, Twitter or Instagram?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Prohibition

JANUARY 7, 2022

Whether it’s on Twitter or Facebook, companies are always liable to conflicts and problems on social media. Whether you’re a startup, small business or a small department in a large corporation, having a PR team is not required but it certainly helps. Sometimes, this can be used negatively.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

PR Fuel

MARCH 17, 2020

Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. PR helps small businesses build brand awareness and credibility. This tip has two meanings.

Publicity 82

Publicity Small Business Advertising Advertising 82

Sword and the Script

DECEMBER 17, 2016

The push for better measurement in marketing and PR has been something of a groundswell over the last decade. The focus on measurement in marketing has become so intense that some argue it’s choking creativity. Web analytics have played a pivotal role in the advancement of measurement. 1) Four Flaws in Facebook Measurements.

Analytics 60

Analytics Data Report Measurement 60

Cision

AUGUST 26, 2015

Interesting test of Facebook content shows longer form content may win. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? He helps businesses grow their revenue. Facebook is what matters now that social has surpassed search as a traffic source: [link].

Social Media 120

Social Media Twitter Media Nonprofit 120