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Facebook And The Perils Of Opposition PR

ImPRessions - Crenshaw Communications

The question came up after a recent report in The New York Times about Facebook’s handling of its PR problems over the past three years. The picture is one of a company doing its damnedest to work all contacts, tap all allies, and thwart all critics to salvage its reputation. Facebook was calling the shots.

Facebook 224
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Employee Advocacy: Using Your Team to Build Brand Reputation on Social Media

5W PR

Twitter and Facebook also serve as key platforms where employee voices amplify brand messages across diverse audience segments. The post Employee Advocacy: Using Your Team to Build Brand Reputation on Social Media appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

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Social Media Laws: What Are They and How Do They Impact Brands?

Contently - Strategy

As platforms like Facebook, Twitter (now X), and Instagram became integral to daily life, they also introduced new regulatory challenges. The FCC primarily focuses on telecommunications, and the FTC’s oversight is mostly confined to ensuring truthful advertising and protecting consumer privacy.

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Big Tech Has A PR Problem. Can It Close The Trust Gap?

ImPRessions - Crenshaw Communications

A new survey of 31,000 people in 27 countries has documented what most of us in PR know – Big Tech has a reputation problem. At a time of huge partisan polarization, one thing that brings people together, it seems, is resentment of Big Tech, especially the Big Four — Facebook, Google, Apple, and Amazon.

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After The Russia Scandal, Is Facebook Growing Up?

ImPRessions - Crenshaw Communications

Is the Russia scandal an ultimate comeuppance for Facebook? Will its reputation suffer real harm as a result, or will it rise to the occasion and grow up? voters, I was initially skeptical about any real impact on Facebook’s reputation or its business. Facebook has weathered many storms in its 13-year history.

Facebook 157
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Mr. Zuckerberg Goes To Washington: A PR View

ImPRessions - Crenshaw Communications

Mark Zuckerberg’s trip to Washington this week marked a high-stakes PR challenge for the Facebook CEO as well as its brand. After months of negative coverage following the Cambridge Analytica data privacy scandal and a series of half-hearted public responses, Zuck faced the music. JIM WATSON/AFP/Getty Images.

Privacy 159
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Deborah Weinstein on the Challenges Confronting PR and Digital Marketing

Flack's Revenge

Services now include everything from consumer listening to mainstream and social media relations; crisis/reputation management; digital, video and graphics production; influencer, sponsorship, and cause-related marketing; and nation-wide experiential activations. Is Facebook still a good place to invest in social media marketing?

Marketing 244