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Facebook And The Perils Of Opposition PR

ImPRessions - Crenshaw Communications

The question came up after a recent report in The New York Times about Facebook’s handling of its PR problems over the past three years. Facebook’s posture under pressure should surprise no one. Definers also sought to paint Facebook’s critics in a negative light. Facebook was calling the shots.

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Astroturfing has no place in modern public relations or public affairs

Stephen Waddington

Propaganda has no place in modern public affairs or public relations. Jim Waterson writing in The Guardian highlights dark Facebook Pages that CTF has run on behalf of the Airbus, Canary Wharf Group and the Saudi government. Facebook provides tools to target and amplify content.

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What people think vs. What people think about

Onclusive

The key to public perception, public affairs, and public relations. A lot of effort in public relations and marketing communications goes into influencing what people think, but influencing what people think about is equally, if not more important.

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3 Ways to Expand Your Reach Within the Hispanic Community

Cision

According to a research study conducted by the Media Insight Project, started by the American Press Institute and the Associated Press-NORC Center for Public Affairs Research, up to 65 percent of Hispanics own smartphones and of this 65 percent, 78 percent access news through their mobile phones. Find The Right Social Media Channel.

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#WPRF2016 Facebook Live Video: PR, Influencers and the Power of Relationships

Marketwired

Deirdre Breakenridge talks PR and the importance of a solid influencer strategy with Kim Blanchette, Vice President, Public Affairs, Alberta Energy Regulator and President of CPRS. Deirdre Breakenridge talks with Ketchum’s Stephen Waddington, Partner and Chief Engagement Officer, about the future of relationship building in PR.

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PR Measurement Tips

The Proactive Report

Public Affairs is one sector of PR that has very different goals, but they are goals nonetheless and can be measured. You might not be working to change hearts and minds in the public, but you should be interested in the hearts and minds of the legislators – both local and national – who can affect your organization.

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Thoughts on Balancing Your Professional Work and Your Activism

PRSay

Witness the recent walkouts by employees at Google and Facebook, and by Amazon Employees for Climate Justice, over a range of workplace issues. Until recently, she was director of public affairs for Fort Worth Housing Solutions, a large housing authority whose mission is to provide housing solutions where people can flourish. .

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