Prohibition

JULY 10, 2019

1) A major fashion mishap: H&M’s “Coolest monkey in the jungle”. The commercial went viral, was featured in almost all national publications and generated more than four million views on YouTube in just two days. The top nine PR crises of 2019 so far including fashion disasters and damaged reputations.

Fashion 75

Fashion Telecommunications Crisis Training 75

Waxing UnLyrical

JULY 18, 2019

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. She also interviewed a program participant served by Goodwill as part of that.

Nonprofit 86

Nonprofit Fashion Retail Enterprise 86

Shift Communications

JANUARY 12, 2018

Between “ fake news ,” Oscar mix-ups , and an adorably blundered BBC interview , it was a roller coaster of entertainment (at least that’s what many of us are choosing to remember over the countless negative stories). It’s hard to believe that 2017 has come and gone. Taking a Stand.

Consumer 83

Consumer B2C Viral Fashion 83

PRSay

FEBRUARY 21, 2018

For instance, comedian Leslie Jones’ posts are amusing — specifically her fashion commentary and her crush on Shaun White’s coach. Adam Rippon has been a viral sensation this year despite not being the most spectacular figure skater at the Games. This is their job interview for future sponsorships and opportunities.

Sports 94

Sports Communications Viral Fashion 94

Presspage

AUGUST 24, 2023

The principle categorizes content into three main types: ‘Hero’ content aims to create viral, high-impact (video) content, often tied to significant events or campaigns, to attract a massive audience. Hub’ content refers to regularly scheduled, thematic content that retain and engage subscribers, encouraging them to return for fresh content.

Storytelling 78

Storytelling Data YouTube Strategy 78

ImPRessions - Crenshaw Communications

MAY 15, 2018

Within four days, amid a public and media reaction and a deepening crisis, CEO Mark Zuckerberg launched an apology tour with social posts, a more contrite and complete news statement, and TV interviews. All five of these recent corporate “first responders” behaved in a fashion aligned with the brand involved.

Crisis 136

Crisis Privacy Airlines Facebook 136

PRSay

FEBRUARY 27, 2018

For instance, comedian Leslie Jones’ posts are amusing — specifically her fashion commentary and her crush on Shaun White’s coach. Adam Rippon has been a viral sensation this year despite not being the most spectacular figure skater at the Games. This is their job interview for future sponsorships and opportunities.

Sports 72

Sports Communications Viral Fashion 72

Katie Paine's Measurement Blog

JANUARY 27, 2023

There’s a reason why Randy Rainbow and Seth Meyers videos go viral. The reality in 2023 is that anyone who writes, takes pictures, does interviews, or doodles on a napkin is a content creator. Perhaps your organization or brand is simply too stodgy or old fashioned to follow any of these tips so far. Write once, use everywhere.

Communications 40

Communications Measurement Employee Course 40

Sword and the Script

MAY 12, 2020

This provides context and may lead to additional interviews. If you get an inquiry, you need to respond in a timely fashion. You might tell a good story about a customer to go with a new product for example. This can be useful for reporting too, but only if you can discern who wrote it and when. Be responsive to inquiries.

Company 97

Company Survey Pitching Report 97

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. They interviewed Joe and arranged to get more photos of him working in the store and with his mum Pauline, who talked about how much he loved his job and how much it had boosted his confidence.

Storytelling 60

Storytelling Local Community Case Study 60

Prohibition

MAY 4, 2017

Back in 2016, Bale joined over 150 fellow players in joining a new football related social media network, Dugout.com, a site dedicated to offering exclusive content, interviews and behind the scenes footage to news hungry fans. 5) James Rodriguez (@jamesdrodriguez) Twitter: 12.2m/Instagram: Instagram: 30.7m. Instagram: 95.6m.

Sports 54

Sports Social Media Instagram Media 54

Buzzstream

NOVEMBER 13, 2024

And I entered digital PR a bit by mistake, if I’m being completely honest, like during the interview, I was asked if I thought I could get links on news publications and having been news desk side and I’ve actually added links into stories myself. Every campaign goes viral and it’s coverage from everybody, but.

Digital PR 62

Digital PR SEO Pitching Strategy 62

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

They knew the press would want fresh faces for interviews, so they organized a deep bench of media-savvy spokespersons and messages for journalists and news crews. Then, in a masterful PR stoke, it invited high-end fashion “influencers” to a special luxury footwear opening sale. It also worked as a tweak of fashion influencer culture.

Fashion 255

Fashion Reputation Social Media Branding 255

MaccaPR

FEBRUARY 10, 2015

And yes, her skill with traditional PR – as the singer dominated the covers of Rolling Stone, Vogue and People , along with broadcast interviews from “Ellen” to “Good Morning America” – plays a part in her volcanic success. Swift has carefully, methodically and brilliantly crafted a public persona designed to make you love her (or else).

Social Media 48

Social Media Marketing Media YouTube 48

Buzzstream

SEPTEMBER 4, 2024

They’re trying to do TikTok rating dogs and then crush other parties, interviews behind it. It’s not your old fashion. One of the parties—I’m not saying it, whether that’s party to vote for and nothing like that—is so funny on social media because they’re doing things so wrong, and they get it right.

Internal 62

Internal International Digital PR Course 62

ReimaginePR

MAY 23, 2015

A Hydro One mid-level executive making more than $100,000 a year learned a lesson about public behaviour on private time when he defended on camera the vulgar phrase turned popular meme “F her right in the P” in an on camera interview with Citytv reporter Shauna Hunt. She wouldn’t.As Famous men are asked the real questions.

Report 120

Report System Leadership Exercises 120

ReimaginePR

MAY 23, 2015

A Hydro One mid-level executive making more than $100,000 a year learned a lesson about public behaviour on private time when he defended on camera the vulgar phrase turned popular meme “F her right in the P” in an on camera interview with Citytv reporter Shauna Hunt. Famous men are asked the real questions. It’s messy.

Report 120

Report System Leadership Exercises 120