Remove Fashion Remove Interviews Remove Viral
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Interview with Entrepreneur Evan Mendelsohn, Co-Founder of Tipsy Elves

Deirdre Breakenridge

Those ugly sweaters that you’ve often received as a gift are now considered fashionable during the holidays. If you’re interested in the Ugly Christmas sweater, then you may enjoy my interview with Evan Mendelsohn, who is the co-founder of Tipsy Elves. Interview Mentoring PR 2.0 It’s not too late!

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Newsjacking Tragedy

Rock the Status Quo

It’s a one-way ticket to social media #virality.” To have their own post go viral, even land new business. If Edelman had just quietly pitched media their story ideas and sources for how to grow awareness around mental illness in a sensitive fashion, it would have been perfectly appropriate.

Pitching 272
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TikTok Trends

PR for Anyone

Watch this great interview I did with David Meerman Scott who coined the phrase “neswjacking.” I think we’ve all heard about the Feta Pasta recipe that went viral – millions and millions of views. I’ve shared posts about newsjacking before where you take what’s trending online and pitch around that.

Trends 246
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How to Develop Good Social Listening Techniques

PR for Anyone

The media is regularly covering trends that are going viral on that platform. We film an interview with you. You work with our Fashion Stylist who goes through your closet and picks out exactly what you should wear to elevate your expertise. I did this video about TikTok. Let TikTok Be Your Publicist. We film videos.

How To 130
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Thanksgiving and Black Friday bring Target the most brand coverage in November

NewsWhip

A viral video on TikTok seemed to suggest that Target was masquerading regular sale prices as new Black Friday deals, and it immediately sent the public into a frenzy, with many other creators posting videos of themselves inspecting sales inside their local Target, as well as other major retailers.

Brand 78
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Analyzing First Responders In Crisis PR

ImPRessions - Crenshaw Communications

Within four days, amid a public and media reaction and a deepening crisis, CEO Mark Zuckerberg launched an apology tour with social posts, a more contrite and complete news statement, and TV interviews. All five of these recent corporate “first responders” behaved in a fashion aligned with the brand involved.

Crisis 136
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Hashtags, VR and Winnie the Pooh: Watching the 2018 Winter Olympics as a Communicator

PRSay

For instance, comedian Leslie Jones’ posts are amusing — specifically her fashion commentary and her crush on Shaun White’s coach. Adam Rippon has been a viral sensation this year despite not being the most spectacular figure skater at the Games. This is their job interview for future sponsorships and opportunities.

Sports 94