Rock the Status Quo

MARCH 26, 2015

Rock The Pitch #13 This critique has nothing to do with bad luck. Thanks and a shout out to Marlene Srdic , editor of Life Refined magazine and a fashion/beauty blogger at StyleSizzle , for sending this to me. THE PITCH It’s impressive. Bravo, Manuela – stellar job on this pitch!! It’s ALL GOOD, baby!!

Pitching 100

Pitching Examples Fashion Media 100

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

So, there’s not a one-size fits all approach to PR or media relations. To execute a strong PR program and target the media outlets that will work best for your brand, assess your goals. PR teams must work with the brand team to shape the messaging strategy to reach the right media and ultimate audiences in a timely fashion.

Media 310

Media Retail B2B Journalism 310

ImPRessions - Crenshaw Communications

JANUARY 9, 2019

Based on experience, I’d say that working for a well-recognized brand offers concrete advantages when it comes to media relations. There’s nothing wrong with this, but a case history for a smaller or lesser known client may say more about the agency’s ability to deliver consistent earned media outcomes. (Pro

Agency 224

Agency Construction Fashion Pitching 224

Deirdre Breakenridge

JUNE 8, 2016

What’s your social media elevator pitch? She recently received her master of science in public relations from New York University’s School of Professional Studies and received her bachelor of science in journalism from Boston University.

Social Media 150

Social Media Pitching Media How To 150

Cision

JULY 9, 2015

Cision’s latest PR Kit will help your gift guide pitches stand out from competing brands with: Detailed profiles on major lifestyle, fashion and entertainment influencers. Pitching tips from print and online media contacts. Lead time and deadlines to help outline your media relations strategy.

Fashion 120

Fashion Print Pitching Media Relations 120

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. We like to follow bloggers who are superior writers, and straight shooters, and whose posts are free of jargon and sales pitches. Bad Pitch Blog. CreativeBoom.

Blogging 159

Blogging Pitching Fashion Sports 159

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

Bianchi Biz Blog

AUGUST 22, 2024

Spanning sectors from food to fashion, design and logistics, Italy is also becoming a tech and startup hub supported by government incentives. Additionally, lifestyle outlets range from generalist to niche, covering health and beauty, fashion, and entertainment, among others. Milan Fashion Week (Sep. Milan Fashion Week (Sep.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Recommendations suggesting contacts to pitch. Predicting a pitches chances of earning coverage. Notified by Intrado gets close.

Technology 173

Technology Publicity Software Pitching 173

Bianchi Biz Blog

JANUARY 16, 2025

Understanding the nuances of regional differences and having solid relationships with media is critical for securing interest. To secure interest from French language media in Quebec, it is best to have Francophones in Quebec to pitch your story ideas. The most popular social media channels in Canada YouTube : 33.10

Print 100

Print Marketing Instagram Newspapers 100

Cision

AUGUST 2, 2016

Whether there is a fire to put out or an unexpected bit of news to get out, it is necessary to constantly be alert, thinking of how you can leverage the current media climate and popular culture to the benefit of your clients, and be willing to shift priorities at a moment’s notice – without letting any of the other balls you’re juggling drop.

Fashion 120

Fashion Apparel Pitching Consumer 120

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. By contrast, the better PR people will search for related news stories and reach out to reporters with relevant coverage.

Software 87

Software Media Relations Media Pitching 87

ImPRessions - Crenshaw Communications

FEBRUARY 2, 2016

The fashion factor. The contrast alone is enough to send fashion bloggers into a frenzy of wondering who wore what better. The business pitch. He’s also a savvy businessman who has invested in sports-related startups like Seat Geeks and Whistle Sports.

Sports 149

Sports Fashion Print Pitching 149

Sword and the Script

MARCH 30, 2021

Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too. Business efforts on social media tends come in two flavors. Most reporters are not receptive to pitches on Twitter.

Social Media 112

Social Media Report Survey Media 112

Deirdre Breakenridge

APRIL 6, 2015

I thought that might be an old fashioned view, but it’s not. We investigated 10 areas of interest – mainly focused on media relations (a sensible place to start). Four themes really stood out: Media Personality. and West Virginia) media are more laid back – considerably more open to ideas and PR pitches.

Local 150

Local Internal International Pitching 150

Sword and the Script

FEBRUARY 26, 2019

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. The pitch was about a study they had done. The interesting thing is, I had pitched her on that study by email already. Myth 3: You can’t pitch reporters with content. She did review it and ended up writing about it too.

Content Marketing 97

Content Marketing Marketing Pitching Survey 97

Prakkypedia

MARCH 31, 2019

Or in other words: “What can I pitch to the media?”. For PR consultants who work in media relations and promotions, it’s all about the next angle, the new product, the trend the client has noticed, or the issue that the client may be able to provide a quote on. This goes back to the heart of PR: relationships.

Newspapers 122

Newspapers Radio Construction Fashion 122

Landis PR

FEBRUARY 21, 2022

Publishing company Pressbooks defines media relations as “the mutually beneficial relationship between journalists and public relations professionals.” . From a PR perspective, the media can be a terrific way to raise the profile of your company/client company and its products/services. Related articles: .

Media Relations 52

Media Relations Publicity Sports Media 52

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Look at leaders in fashion, music, and technology for inspiration. Trust a savvy PR team to get the news out in a number of ways — most often with a pithy, well-written pitch, offering a “first look” to a select group of reporters. Let the agency handle all media relations. Not convinced? Not so fast.

Skype 136

Skype Conference Agency Product Launch 136

Bad Pitch Blog

MARCH 8, 2009

Lately we''ve been getting a lot of pitches that are sent via email marketing software. When you send a pitch letter using this software, you''re using a shotgun to do the job of a scalpel. If it was sent out in bulk fashion, everyone is getting it. Why should I care about the pitch? * The news is not important.

Software 40

Software Pitching Marketing Fashion 40

Cision

DECEMBER 22, 2016

Therefore, it is vital to craft campaigns that engage individuals who have the strongest target audience for each client’s brand and in whatever fashion resonates with them — whether that’s pitching via Twitter, hosting press conferences via Facebook live, or going old school with an SMT.

Tourism 120

Tourism Travel Conference Crisis 120

Prohibition

MAY 13, 2022

How to secure media coverage through outreach. It’s the job of a PR to work with their contacts to get media coverage. That’s why one of the most important roles of a PR professional is to build and maintain media relations. Media relationships. How to pitch to journalists . Tips for your brand.

Print 112

Print Trends Agency Media Relations 112

Shift Communications

JANUARY 12, 2018

With editorial staffs evolving and new brands popping up every day, the media have a constant barrage of news, trends and pitches coming their way, let’s remind ourselves about the relationship aspect of media relations while the rest of the world attempts autonomy. Taking a Stand.

Consumer 83

Consumer B2C Viral Fashion 83

Sword and the Script

MAY 12, 2020

It’s a lot of work to gather up all the information – most of the good stuff isn’t being pitched – and the vendors don’t make it easy. If you get an inquiry, you need to respond in a timely fashion. I keep getting pitches with unsolicited "embargoes" and I find it so odd. It’s been an eye-opening experience.

Company 115

Company Survey Pitching Report 115

Bianchi Biz Blog

SEPTEMBER 9, 2024

In college I began working in a radio news department and eventually made the change to the automotive trade media. What advice do you have for PR people that want to pitch you or your publication? I started with high school and college newspapers. We love input from many sources.

Meeting 91

Meeting Automotive Newspapers Media 91

Communications Conversations

DECEMBER 4, 2019

The real solution, and what I assume the other 49% are doing, is the good, old-fashioned hard work for searching for these influencers themselves online. For people focused on media relations, what do you think they would say? Because the tools can’t solve this problem. They can help, when used the right way.

Report 78

Report Employee Fashion Data 78

Sword and the Script

OCTOBER 15, 2019

I want to advocate for paid social and specifically as part of a media relations program. 1) Use paid social to support media pitching. When you have a significant announcement that you think is newsworthy, you can’t just rely on old fashioned email pitching. 2) Use paid social to showcase your earned media.

B2B 83

B2B Facebook Advertising Advertising 83

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 I think this is an interesting idea – sponsored content should be part of the communicator’s toolkit – especially if you use paid media to achieve earned media goals.

Software 150

Software Case Study Advertising Advertising 150

Polaris

FEBRUARY 16, 2015

1: Target the media that matter. Large news corporations assign journalists to beats: food, technology, health, fashion, municipal politics, entertainment and more. If you want editorial coverage for your cereal brand, first target the media who typically write about food. Media Relations' Respect their deadlines.

Banking 100

Banking Media Local Survey 100

Shift Communications

SEPTEMBER 24, 2015

The same approach applies to PR and media relations. One or two strong pieces of coverage are great (especially early on in an engagement), but you need to always be thinking ahead to what your plan is to secure a more steady drumbeat of media coverage throughout your entire campaign.

Fashion 60

Fashion Pitching Media Relations Local 60

Bad Pitch Blog

FEBRUARY 1, 2010

The Bad Pitch Blog was contacted by an anonymous source who is calling out another arrogant brand – Ralph Lauren. PR Newser, once again, helps us point out that perhaps fashion PR is going to Kell in a hand basket. Richard and I know of one very smart PR person that probably says no to the media than he says yes. That’s fine.

Brand 46

Brand Branding Fashion Media 46

PRSay

MARCH 9, 2018

It’s been around in some shape or fashion since the early days of the internet, and is now amplified through social media channels where brands freely share blogs and articles. Content syndication isn’t new. Sound daunting? Actually, it’s quite easy.

Infographics 102

Infographics Fashion Advertising Advertising 102

Bad Pitch Blog

NOVEMBER 2, 2007

But Seth Godin brings us the bottom line on mass pitching. The processing of 100 press releases the old-fashioned way cost more than $100. Seth Godin at Gel 2006 uploaded by Mark Hurst tags | public relations | PR | media relations | good pitch | bad pitch | bad pitch blog | Seth Godin'

Fashion 40

Fashion Pitching Media Relations Blogging 40

Bad Pitch Blog

OCTOBER 22, 2008

But today was noteworthy as one pitch in particular made the rounds. It was not the only bad pitch out there. A blog pitch. Not merely a pitch to a blog, but a pitch about a blog to a blog?! Did you send the pitch to your blog as well or was it implied that your boss would link to himself?

Pitching 40

Pitching Fashion Blogging Tools 40

Critical Mention

FEBRUARY 27, 2020

The rise of social media shortened the lifespan of a new story. With the lifespan being shorter, leveraging the media opportunity is more critical than ever before. Being fashionably late in world of social media just doesn’t work. Articles will get shorter and video will remain king.

Journalism 78

Journalism Social Media Radio Fashion 78

Presspage

APRIL 11, 2019

A PR strategy is used to help your business organize its public relations (or media relations) activities and make strategic decisions about the best way to communicate with its target audience. With the audience and targeted media outlets defined, communicators can more easily determine [and share!]

Strategy 76

Strategy eBook Fashion Consumer 76

Journalistics

JANUARY 24, 2016

When I started Journalistics in 2009, I was still actively involved in media relations as a core component of my job heading up marketing for a startup technology company. Some might call me old-fashioned when it comes to media relations.

Blogging 69

Blogging Strategy How To Writing 69