Bianchi Biz Blog

SEPTEMBER 9, 2024

In college I began working in a radio news department and eventually made the change to the automotive trade media. What advice do you have for PR people that want to pitch you or your publication? That said, the PR folks provide insights and content that leads to better and more engaging publications.

Meeting 91

Meeting Automotive Newspapers Media 91

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

So, there’s not a one-size fits all approach to PR or media relations. To execute a strong PR program and target the media outlets that will work best for your brand, assess your goals. PR teams must work with the brand team to shape the messaging strategy to reach the right media and ultimate audiences in a timely fashion.

Media 310

Media Retail B2B Journalism 310

Onclusive

SEPTEMBER 7, 2021

If you have valuable content to share, it is a really good idea to be proactive about showcasing it to the right journalists and influencers in a timely fashion. Through strong media relations, we were able to successfully tell our story to a variety of audiences including our clients, Members, reporters, and investors.”.

Measurement 356

Measurement SEO Web Social Media 356

ImPRessions - Crenshaw Communications

MAY 18, 2017

Recently a journalist posted some basic advice for public relations people to improve media relationships. Improved Media Relations Means Better Pitches. But it pays to take the time to dig deeply into a reporter’s beat before sending a pitch they may find meaningless. It starts with research.

Media 212

Media Pitching Report Interviews 212

Deirdre Breakenridge

JUNE 8, 2016

Recent and current public relations graduate students at New York University’s School of Professional Studies, Srishti Assaye , Margaret DeJesus and Sabrina Ruiz , will discuss how to utilize social media to seek out professional opportunities. What’s your social media elevator pitch?

Social Media 150

Social Media Pitching How To Media 150

Sword and the Script

MARCH 30, 2021

Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too. Business efforts on social media tends come in two flavors. Most reporters are not receptive to pitches on Twitter.

Social Media 105

Social Media Report Survey Media 105

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. We like to follow bloggers who are superior writers, and straight shooters, and whose posts are free of jargon and sales pitches. Bad Pitch Blog.

Blogging 159

Blogging Pitching Fashion Sports 159

ImPRessions - Crenshaw Communications

JANUARY 9, 2019

Any good public relations agency should want to have an open conversation about what clients can expect for their investment. Based on experience, I’d say that working for a well-recognized brand offers concrete advantages when it comes to media relations. And most do. But should it?

Agency 224

Agency Construction Fashion Pitching 224

Rock the Status Quo

OCTOBER 2, 2014

It gives you the power to pitch exactly what journalists want at exactly the right time. Even though many call it by different names, an editorial calendar scour is the process of collecting editorial calendars from media outlets and reviewing them to identify potential opportunities for your client(s). Whooooooooot!

Wikipedia 205

Wikipedia Pitching Fashion System 205

Prohibition

MAY 13, 2022

As a business, you may already have an of understanding how public relations works. How to secure media coverage through outreach. It’s the job of a PR to work with their contacts to get media coverage. That’s why one of the most important roles of a PR professional is to build and maintain media relations.

Print 112

Print Trends Agency Brand 112

Sword and the Script

FEBRUARY 26, 2019

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. The pitch was about a study they had done. The interesting thing is, I had pitched her on that study by email already. Myth 3: You can’t pitch reporters with content. She did review it and ended up writing about it too.

Content Marketing 86

Content Marketing Marketing Pitching Survey 86

Bianchi Biz Blog

JUNE 17, 2024

I interviewed Pietro Gorlier, CEO of Comau, and crafted an original video for publication on our site and our YouTube channel. What advice do you have for PR people that want to pitch you? We get pitched dozens of stories a day, and ones that aren’t tied to robotics or automation just clutter my inbox.

Meeting 52

Meeting Sports Trade Shows Journalism 52

Cision

AUGUST 2, 2016

Whether there is a fire to put out or an unexpected bit of news to get out, it is necessary to constantly be alert, thinking of how you can leverage the current media climate and popular culture to the benefit of your clients, and be willing to shift priorities at a moment’s notice – without letting any of the other balls you’re juggling drop.

Fashion 120

Fashion Apparel Pitching Consumer 120

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Conversely, those companies who show respect to their people – both in working conditions and pay – will continue to thrive and receive the positive accolades and media coverage which comes with supporting all those on their payroll.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Solo PR Pro

APRIL 5, 2022

When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients. That’s because the kind of work I wanted as a sole practitioner was no longer strictly found in pitching and placement. Lynn Harris Medcalf, MA, APR, Lynn Harris Medcalf PR Consulting.

How To 104

How To Fashion Industry Banking 104

Prakkypedia

MARCH 31, 2019

Or in other words: “What can I pitch to the media?”. For PR consultants who work in media relations and promotions, it’s all about the next angle, the new product, the trend the client has noticed, or the issue that the client may be able to provide a quote on. This goes back to the heart of PR: relationships.

Newspapers 122

Newspapers Radio Construction Fashion 122

Shift Communications

JANUARY 12, 2018

From a B2C public relations perspective, here are two trends that stand out as attention-worthy: integration across the board and the ability to take a stand. We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success.

Consumer 83

Consumer B2C Viral Fashion 83

Cision

DECEMBER 22, 2016

Caroline Michaud, Vice President of Corporate Communications and Public Relations at PHG Consulting, says to be competitive, clients must determine their specific brand and strategically position themselves in the marketplace. Without a strong, clear identity, a destination can easily become lost and blend into the ‘sea of sameness.’

Tourism 120

Tourism Travel Conference Crisis 120

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Want your public relations to rule? Look at leaders in fashion, music, and technology for inspiration. Trust a savvy PR team to get the news out in a number of ways — most often with a pithy, well-written pitch, offering a “first look” to a select group of reporters. Not convinced? Not so fast.

Skype 136

Skype Conference Agency Product Launch 136

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. The rise of social media shortened the lifespan of a new story.

Journalism 78

Journalism Social Media Radio Fashion 78

Sword and the Script

MAY 12, 2020

It’s a lot of work to gather up all the information – most of the good stuff isn’t being pitched – and the vendors don’t make it easy. If you get an inquiry, you need to respond in a timely fashion. I keep getting pitches with unsolicited "embargoes" and I find it so odd. It’s been an eye-opening experience.

Company 98

Company Survey Pitching Report 98

Bianchi Biz Blog

NOVEMBER 12, 2021

But crucially, in a deal GM struck with the Canadian autoworker union Unifor after a months-long period of international protests, Oshawa Assembly was to remain open in a limited fashion as a stamping operation. What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?

Automotive 52

Automotive Meeting Report Media 52

Shift Communications

SEPTEMBER 24, 2015

After an exciting opening weekend of little league, I couldn’t help but think about how fitting many of the rules of baseball are to my day job as a public relations practitioner. The same approach applies to PR and media relations. A good old fashioned, weekly pitch strategy and calendar will go a long way here.

Fashion 60

Fashion Pitching Media Relations Local 60

Bianchi Biz Blog

SEPTEMBER 20, 2021

What advice do you have for PR people that want to pitch you? The best advice I have for PR folks pitching story ideas is make sure the topic is relevant to the journalist you’re reaching out to. Random, unsolicited e-mail pitches can be pretty annoying. If it’s not, I can assure you your message will be promptly deleted.

Meeting 66

Meeting Automotive Media Airlines 66

Presspage

APRIL 11, 2019

Every business or organization has a unique story to tell, and oftentimes a strong public relations, or PR, strategy is undervalued as one of the tools to share it. If a strategy is implemented well, it will serve as a tool to help manage the public perception of an organization. What is a PR Strategy? Why is it important?

Strategy 76

Strategy eBook Consumer Fashion 76

Deirdre Breakenridge

APRIL 29, 2019

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). Media relations isn’t just harder, it’s beginning to sound like a sparring match.

Survey 377

Survey Media Relations Media Ethics 377

Flatiron Communications

APRIL 8, 2020

This is the opening line for far too many PR story “pitch” letters emailed to journalists. I remember in the aftermath of 9/11, I was asked by more than a few reporters whether it’s OK to recommence story-pitching to journalists. To call it a cliche would be to state the obvious.

Pitching 41

Pitching Fashion Travel Crisis 41

Bad Pitch Blog

JUNE 25, 2013

More importantly, you see it''s an opportunity to " hijack " the story in some fashion. And since the first attempt in 2006 , we stopped counting how many PR people broadly distribute a pitch for their client when someone in the public eye dies. Take a deep breath. 1) Am I adding to the conversation?

Pitching 70

Pitching Fashion Analytics Resources 70

Polaris

FEBRUARY 16, 2015

In other cases, media coverage builds businesses, especially start-ups who have an interesting story. I recently heard Chris Gilpin, founder of Turnstyle , tell an audience of Ivey alumni how one article in a major American business publication led to subsequent coverage in major media across Canada and the U.S.

Banking 100

Banking Media Local Survey 100

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course.

Publicity 90

Publicity How To Course Facebook 90

Bad Pitch Blog

FEBRUARY 1, 2010

The Bad Pitch Blog was contacted by an anonymous source who is calling out another arrogant brand – Ralph Lauren. PR Newser, once again, helps us point out that perhaps fashion PR is going to Kell in a hand basket. Richard and I know of one very smart PR person that probably says no to the media than he says yes. That’s fine.

Brand 46

Brand Branding Fashion Media 46

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

They’re often looking for a single point of contact, supported by on-the-ground sales and media relations. . For PR teams, media relations outside North America offers similarities to domestic outreach, but there are key differences beyond language, of course. Learn local media and publications.

Internal 323

Internal International How To Media 323

Journalistics

JANUARY 24, 2016

When I started Journalistics in 2009, I was still actively involved in media relations as a core component of my job heading up marketing for a startup technology company. Some might call me old-fashioned when it comes to media relations.

Blogging 69

Blogging Strategy How To Writing 69

Waxing UnLyrical

MAY 18, 2016

Whether you’re publicizing a fundraiser, milestone or new service, stories can help to drive your organization beyond the business briefs and closer to the front page. In a similar fashion, feature a compelling moment in your pitch. Here are some tips on getting your story noticed: 1. “If

Fashion 75

Fashion Survey Education Corporate 75

Sword and the Script

FEBRUARY 10, 2015

As the saying goes, it’s the little things that kill, and the little things can derail or trip up an interview with the media. Media interviews are more important because they are hard to come by these days. Many reporters, even those associated with trade publications, are often required to publish upwards of six stories per day.

Interviews 60

Interviews Media Fashion Report 60

Shift Communications

MAY 26, 2015

In the world of PR, landing client coverage in publications like The New York Times, The Wall Street Journal or Bloomberg Businessweek is the ultimate win — and when that story runs in print, it’s icing on the cake. You probably know that securing coverage in a business publication is no easy feat, especially if you work with startups.

Print 60

Print Product Launch Fashion Report 60