Konnect Agency

NOVEMBER 16, 2022

Always End with a Clear Call to Action – whether you’re a CPG brand wanting to increase site referrals or a nonprofit organization seeking to rally attendance to your annual fundraiser, video content serves as a visual supplement to your PR agency’s written pitches and media materials. A PR Agency’s POV on the Elusive ‘Viral Video’.

Video 52

Video Agency Viral Nonprofit 52

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

JANUARY 7, 2025

1 Based on these results, most believe digital PR mainly involves pitching data-led content, expert commentary, and creative hero content. There’s less resource risk as we know data will tell a story and offer a lot of angles to pitch out to press. EXPERT OPINIONS Why dont more PRs pitch press releases as part of digital PR?

Digital PR 62

Digital PR Report SEO Data 62

Buzzstream

JULY 10, 2024

It’s the pitching. It’s the content that’s being pitched out. So it could be content-led pitching and the expert quote, like contentless or whatever. You’ve got sports, lifestyle, and fashion. If Google is ignoring those links, then what’s the benefit? And my take here is that.

Digital PR 98

Digital PR SEO Google Travel 98

Katie Paine's Measurement Blog

JANUARY 27, 2023

There’s a reason why Randy Rainbow and Seth Meyers videos go viral. And until you’ve gotten that far do not pitch them anything. Perhaps your organization or brand is simply too stodgy or old fashioned to follow any of these tips so far. Make people laugh—and don’t be boring. Screw definitions and silos.

Communications 40

Communications Measurement Employee Course 40

Buzzstream

SEPTEMBER 4, 2024

Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed. She shares insights and tactical advice from years of experience (and success) from pitching internationally. Like you have to be pitching your stuff. So via email.

Internal 62

Internal International Digital PR Course 62

Rock the Status Quo

AUGUST 15, 2014

It’s a one-way ticket to social media #virality.” To have their own post go viral, even land new business. It’s one thing to newsjack a story by pitching media when you have a relevant client that can enhance the news. “ What’s wrong with this pitch? Tacky and tasteless. ” Very true.

Pitching 272

Pitching Viral Interviews Education 272

PRSay

JANUARY 6, 2021

One fashion publicist pushed too hard at the start of the pandemic and found herself with unwanted publicity in The New York Times. Forget everything you’ve heard about latex” was the subject line of her March 19 pitch to journalists. She was selling latex underwear calling it an “inescapable fashion sensation.”. She wasn’t.

Communications 199

Communications Viral Fashion Public Affairs 199

Cision

JUNE 2, 2017

Content marketing is content marketing, and Movoto, upon seeing how the big online publishers made their content get shared and go viral, decided to model those tactics in real estate. Hustle and pitch. At Movoto, each team member pitched the target audience using email. Implement viral marketing tactics. The Key Steps.

How To 198

How To Real Estate Web Case Study 198

Buzzstream

MAY 19, 2022

Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. Like a large firm doing their due diligence on a potential investment, your work starts before gathering survey data or pitching anything for coverage. YOUR INDUSTRY + facts.

Survey 90

Survey How To Reddit Pitching 90

Prohibition

MAY 4, 2017

Barcelona star Suarez is as infamous for his culinary habits off the pitch as he is for his impressive soccer skills, but no matter which way you look at it, the forward from Uruguay is social media gold. No wonder it’s well known that he “does what he wants”! 9) Luis Suarez (@LuisSuarez9) Twitter: 9.16m/ Instagram: 21.9m. Instagram: 30.7m.

Sports 54

Sports Social Media Instagram Media 54

Beyond PR

JUNE 2, 2017

Content marketing is content marketing, and Movoto, upon seeing how the big online publishers made their content get shared and go viral, decided to model those tactics in real estate. Hustle and pitch. At Movoto, each team member pitched the target audience using email. Implement viral marketing tactics. The Key Steps.

Real Estate 57

Real Estate How To Web Case Study 57

Sword and the Script

DECEMBER 10, 2019

But I am curious if consumer trust has reached a point where more and more brands will look to intentionally create content that ‘goes viral’ due to its divisive or outrageous nature. These folks want to talk about their needs outside the scope of actual pitches. Creativity and CMOs will come back into fashion.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Mark My Words

DECEMBER 21, 2017

Barnum knew better than anyone the power of the crowd – long before Facebook and Twitter, he had viral marketing down pat. He owned several fashionable homes and a steam yacht, and even bailed Barnum out when he encountered financial difficulties. The potted biography: Barnum was born in 1810.

Big Data 83

Big Data Viral Fashion Publicity 83

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

There was no apparent hesitation, no poll-tested apologies, no mealy-mouthed mea culpa, just a corporate statement that was pitch-perfect. Then, in a masterful PR stoke, it invited high-end fashion “influencers” to a special luxury footwear opening sale. It also worked as a tweak of fashion influencer culture.

Fashion 255

Fashion Reputation Social Media Brand 255

Buzzstream

NOVEMBER 13, 2024

Prioritize Quality Over Quantity in Outreach Olivia believes in sending personalized pitches to specific journalists instead of the “spray and pray” method. Olivia studies each journalist’s style, preferred story structure, and past topics to make her pitches resonate. Pitching is the same. I tailored it.

Digital PR 62

Digital PR SEO Pitching Strategy 62

Landis PR

DECEMBER 17, 2024

From viral brand campaigns to technological triumphs, and even a few headline-making missteps, this year offered a masterclass in the power of strategic storytelling and the importance of transparency. By tapping into the participatory culture of platforms like Snapchat and TikTok, Doritos turned its iconic shape into a viral sensation.

Tourism 52

Tourism Travel Creativity Community 52

Flatiron Communications

NOVEMBER 14, 2014

Today, Say is reverting back to its technology roots: XoJane and the rest of its owned sites, including tech property ReadWrite, fashion site Fashionista and decorating go-to Remodelista, are up for sale.” ” Also reportedly up for sale: Funny or Die and The Onion. PR social media Time shifting Weber Shandwick'

Media 34

Media Mobile Pinterest Journalism 34

Flatiron Communications

NOVEMBER 14, 2014

Today, Say is reverting back to its technology roots: XoJane and the rest of its owned sites, including tech property ReadWrite, fashion site Fashionista and decorating go-to Remodelista, are up for sale.” ” Also reportedly up for sale: Funny or Die and The Onion. PR social media Time shifting Weber Shandwick'

Media 28

Media Mobile Pinterest Journalism 28