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How The Los Angeles Times Decides Which Stories Have Star Power

Cision

On Wednesday, May 18, editors John Corrigan , Marc Bernardin , Sarah Rodman and Richard Nordwind gathered at the Times’ headquarters to give an in-depth look at the evolving entertainment journalism landscape. Film editor Marc Bernardin says there are so many more options to get readers to stories that hadn’t been there before.

Film 211
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The Pros Weigh In: The Best Books for the Marketer on Your List

Polaris

Like Eden I’m also looking forward to seeing the film adaptation over the holidays. Jayme got this book in journalism school, using it extensively throughout her Chicago agency days when she was an “upstart whippersnapper.” She encourages everyone to have a print edition alongside Merriam Webster’s. #11 11 Gini Dietrich.

Marketing 251
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Behind the Headlines With Adriana Stan

Cision

I’ve always been an avid consumer of journalism and loved writing. You’ve secured media coverage in outlets like The New York Times, The Wall Street Journal, Entertainment Tonight and more. In a fragmented media environment, the segmentation between print, online and broadcast is disappearing. What’s your secret to success?

Fashion 120
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From May to Balding: lose yourself

Mark My Words

Whatever the truth the case illustrates a perception of what showbiz journalism has become. One well-connected client in the film industry recently told me that around 60% of journalists are “open to feedback”. We’d half expect this from, say, Beyonce or Madonna but Clare -say it isn’t so.

Film 83
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PRoust Questionnaire: José Manuel Velasco

PR Conversations

Probably because of my background in journalism (see the next answer), the thing I continue to enjoy the most is writing (for effective communications). For that matter, I don’t know why I felt at a young age the “call” of journalism, as there was no family tradition in this type of career. Why do you work in PR?

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From May to Balding: lose yourself

Mark My Words

Whatever the truth the case illustrates a perception of what showbiz journalism has become. One well-connected client in the film industry recently told me that around 60% of journalists are “open to feedback”. We’d half expect this from, say, Beyonce or Madonna but Clare -say it isn’t so.

Film 60
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The Media Kit: What To Include

Doctor Spin

PR Resource: Journalism vs PR What is a media kit? Historically, when media kits were distributed physically on paper at press conferences and events, it made sense to make the printed media kit brief and to the point. PR Resource: Journalism vs PR To spin or not to spin. How long should a media kit be? Why make a media kit?

Media 52