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Can Sponsored Content Work For PR?

ImPRessions - Crenshaw Communications

A great example is Cocaine Economics , a stunning interactive website created through a partnership between Netflix and WSJ to promote the television show “Narcos.” It serves both to promote the show and to capitalize on interest in it, but it’s clearly a product of good journalism. The pros and cons of sponsored content in PR.

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How Pioneers in Skirts Ran a Successful Kickstarter Campaign…and Beyond!

Deirdre Breakenridge

A documentary film depends on individuals, foundations and businesses to help fund it – and the process of applying and appealing is always ongoing. Knowing that Kickstarters are also important for getting more eyes on the film itself, I did my best to help increase awareness of, and drive excitement for, the film and its Kickstarter.

Film 150
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Why Lebron James is a PR Superstar

Critical Mention

His status as a controversial figure reached its highest point after “The Decision,” a made for television event where James famously declared who he would be leaving his hometown Cleveland Cavaliers and “ taking his talents to South Beach ,” a spectacle that did not go over well with fans. Until next time! Critical Mention. Eric Lebowitz.

Sports 117
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How has #OscarsSoWhite media coverage changed since 2015?

NewsWhip

Though there were more diverse casts and films to choose from this year, the social media movement #OscarsSoWhite continues to raise these issues each time the nominations are released. Katherine is a Content Strategist working at the confluence of journalism + marketing. With the actual event happening Feb. Katherine Ellis.

Film 88
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PR Rock Stars: Minnesota Timberwolves’ and Lynx’s Kirsten Wenker

Communications Conversations

You got your degree in journalism, like many in our field. If you had to do it all over again, would you major in journalism? My major was Television Production & Broadcast Journalism, so about half of my major classes were more related to film and television. Why or why not?

Sports 113
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On becoming a PRIA Fellow

Prakkypedia

Stepping into the darkroom at the Whyalla News and rolling my own film to take photographs, when journalism was already beginning to shed and combine jobs to save money. The thrill of setting up my own business and deciding – with the help of old friends – that my nickname Prakky would be my trading name.

Radio 24
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You can’t get better than a PR quickie

Mark My Words

The simple genius of the film is that the deliberately low production values –the whole thing was shot in less than two days on no more than two cameras- gives the piece the naturalistic feel of much family friendly lifestyle TV. Within its first week the youtube has been viewed over 600,000 times and it’s been picked up by the Mail Online.

Film 60