PRSay

DECEMBER 12, 2018

Despite its poignancy in the 1989 film “Field of Dreams,” the phrase “If you build it, he will come” is actually a terrible piece of advice for a PR pro or content marketer. This used to come in the form of commercials on network TV or ads in local papers, but now it’s Facebook ads or YouTube ads.

Pitching 120

Pitching Strategy Film Advertising 120

Communications Conversations

NOVEMBER 20, 2017

I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. This includes strategy, pitching, building talking points, media training staff and distributing through applicable channels.

Meeting 0

Meeting Social Media Employee Pinterest 0

ImPRessions - Crenshaw Communications

MARCH 22, 2018

Olivia has been called to media-train politicians and everyday citizens for their “15 minutes” – something that seems to happen with frequency in the real world. Like some PR pros, she leverages media relationships to leak important secrets or to rehabilitate reputations. The glamorous D.C.

Airlines 170

Airlines Local Film Media Training 170

PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Research reporters, anticipate questions.

Media Training 183

Media Training Training Interviews Media 183