Cision

MAY 23, 2017

Trade shows and events offer the perfect opportunity for companies to experiment. South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression.

Industry 195

Industry Trade Shows Marketing Film 195

5W PR

DECEMBER 18, 2019

Trade Shows -Having a booth at a trade show is a good way to network in person and let people know about your new product or business. Charity Events -You can sponsor local charity events such as concerts or sporting events. More outrageous guerrilla marketing type events should, of course, also be filmed.

Strategy 133

Strategy Marketing Trade Shows Video 133

Sword and the Script

NOVEMBER 6, 2018

Instead, the documentary makes the market – customers and prospective customers – the hero in the film, as it walks the audience through four high profile breaches. The company debuted the film at RSA, which is one of the most significant tradeshows in the industry. This is a great start, but they didn’t stop there.

B2B 64

B2B Creativity Film Trade Shows 64

5W PR

FEBRUARY 22, 2023

Trade Shows -Having a booth at a trade show is a good way to network in person and let people know about your new product or business. Charity Events -You can sponsor local charity events such as concerts or sporting events. More outrageous guerrilla marketing type events should, of course, also be filmed.

Strategy 88

Strategy Product Launch Branding Brand 88

Beyond PR

MAY 23, 2017

Trade shows and events offer the perfect opportunity for companies to experiment. South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. What kinds of moments stick out most in your memory?

Industry 76

Industry Trade Shows Marketing Film 76

The Hoffman Agency

MARCH 6, 2024

Have you ever watched the film Miss Congeniality ? Localization is key. So while, in principle, businesses are happy to localize inclusivity efforts to cater to market nuances, employees are essentially left to mobilize and fend for themselves. They’re enacting it. No smoke and mirrors. No narcissism.

Handbook 36

Handbook Trade Shows Employee Nonprofit 36