Film Marketing Trade Shows 
Cision
MAY 23, 2017
Trade shows and events offer the perfect opportunity for companies to experiment. South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. Know Your Audience.
Sword and the Script
NOVEMBER 6, 2018
Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast.
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Beyond PR
MAY 23, 2017
Trade shows and events offer the perfect opportunity for companies to experiment. South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. Know Your Audience. About Erienne Muldoon.
Sword and the Script
OCTOBER 25, 2022
The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Jack of all trades. Lines between what constitutes PR and content marketing continue to blur.
MaccaPR
FEBRUARY 10, 2015
Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? So what can you learn from Taylor Swift, the Grand Mistress of Social Media Marketing?
MaccaPR
OCTOBER 7, 2014
Check out, below, what may be compromising the health of your YouTube marketing efforts. If your YouTube video features former executives who have since left the company – or "cutting edge" insights from 2008 trade shows – take them behind the barn and put them out of their misery. Condition: Speaking In Tongues.
The Hoffman Agency
MARCH 6, 2024
Have you ever watched the film Miss Congeniality ? Funding becomes ethnocentric: With DEI departments slashed, the temptation may also be to centralize resources in one market. As the world approaches another International Women’s Day, we reflect on this year’s theme — #InspireInclusion — and whether it stands up to scrutiny.
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