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I promise you that the media is paying attention to it too. When you can pitch yourself as an expert on a topic that is trending online. If the media puts out a story that is already buzzing online, it should continue to buzz through their channel as well. We pitch the media. We film videos. PR FOR ANYONE.
Despite its poignancy in the 1989 film “Field of Dreams,” the phrase “If you build it, he will come” is actually a terrible piece of advice for a PR pro or content marketer. Your skill and commitment to pitching your content is the difference. Get more mediapitching knowledge from Michael Smart here.
I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Remember to think about what medium you are pitching. That helps when you pitch too, to show them the visuals.
If you are filming in your basement, it will likely be echoey. Lighting and sound are really important as well. Again, it’s how you come across. Are you dark or well-lit? Make yourself look appealing by being well-lit. And lastly, make sure your sound is good. Anywhere with hardwood floors or tile will be as well.
I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. This includes strategy, pitching, building talking points, mediatraining staff and distributing through applicable channels.
Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a mediapitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Wouldn’t you love to pitch a story like that?
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