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Of course, the training needs to happen, but like almost everything, we get better as we practice doing it right… practice done wrong will not lead to improvement though. So a big part of mediatraining should be putting the student in front of others who will ask them random questions. Let them answer completely.
Anyone who has to represent an organization or a business or anyone that needs to reach the public has to successfully deal with the media. Being confident when stepping in front of the microphone and cameras with all the lights shining is something that can be achieved with decent mediatraining. MediaTraining in 2020.
You know, grey rolling metal devices with messy open shelves that held a 16MM film projector, slide projector and a bunch of cords. As we all know, we’ve moved from a print-focused world, to desktop and now to mobile and it’s up to us to get better at showing, not just telling. Image: hobvias sudoneighm via Flickr, CC 2.0.
Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Research reporters, anticipate questions.
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