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If there is one thing I’ve learned doing media interviews and teaching people how to do it, it’s expect the unexpected. When my clients land media interviews, we always do mediatraining beforehand. You really have to be prepared for anything. I go over questions that could be asked. Luckily I live in the D.C.
And if you like this tip, if you’d like to get this media up to another level, check out our event that we do twice a year at www.GetPRFamous.com. We pitch the media. We film videos. We pitch right then and there and if you want to be a VIP, we actually take you into a television studio. We write video scripts.
We are “watching” television so we need to “see” what you are talking about. She’s only gotten more and more successful since she filmed that twenty years ago. Remember to think about what medium you are pitching. TV should be visual. That helps when you pitch too, to show them the visuals. newsjacking).
If you are filming in your basement, it will likely be echoey. Lighting and sound are really important as well. Again, it’s how you come across. Are you dark or well-lit? Make yourself look appealing by being well-lit. And lastly, make sure your sound is good. Anywhere with hardwood floors or tile will be as well.
Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Research reporters, anticipate questions.
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