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How The Los Angeles Times Decides Which Stories Have Star Power

Cision

Film editor Marc Bernardin says there are so many more options to get readers to stories that hadn’t been there before. Some stories will work well in print, others in video. John starts by highlighting the Times’ strong print and online presence and the confusion around embargo times. “You Richard agrees.

Film 211
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Harper Lee and the PR of legacy

Ronn Torossian

Fans loved Lee’s rich characters and embraced the story in print and on film. Harper Lee wrote one book and became a national treasure. “To To Kill A Mockingbird” has been on just about every English teacher’s “must read” list for decades.

Film 150
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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. E-books, white papers, bylines, books, films, and podcast guesting all make up a thought leadership arsenal to fortify authority as a subject-matter expert.

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Behind the Headlines With Nick Hawley

Cision

In this interview, Nick discusses how to approach integrated communication, why print may still have a place in your strategy and how to build relationships with reporters. For example, let’s say we filmed a great video for a client. Some brands really lend themselves well to print and out of home advertising.

Print 120
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Tap Into Nostalgia for Your Marketing

5W PR

This strategy is effective across various marketing channels like social media, print ads, and TV commercials. The trailer for the film shows a world filled with the color pink, and there are references to many other incarnations of the doll throughout the years. film is another example of nostalgia marketing.

Film 88
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Content Marketing: Chipotle Cultivates Thought with Celebrated Authors

Polaris

The Mexican fast food chain hatched the idea last May with a series of original essays printed on its cups and bags. It’s a short film starring an animated scarecrow determined to find an alternative to unsustainable processed food manufactured by a fictional industrial giant called Crow Foods. The film clearly resonated with viewers.

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Celebrating Photography Innovation on #WorldPhotographyDay

wiredPRworks

George Eastman revolutionized photography when he invented dry, rolled film and the portable, hand-held Kodak ® camera in 1888. Edwin Herbert Land built off Eastman’s accomplishments with rolled film to advance photography even farther. in 1937, Land worked on developing instantaneous film that produced a finish print in one minute.

Film 82