MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. The 3,010-pound scoop of strawberry ice cream generated 769 TV, radio and other media mentions for $1.7

Viral 88

Viral Marketing Guidelines Local 88

PR Conversations

APRIL 24, 2018

Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? Prior to his public relations roles, Velasco worked as a journalist for print media and radio broadcasters. I do enjoy what I am doing right now: coaching and advising top executives.

Journalism 79

Journalism Ethics Film Construction 79

Wildfire

JULY 16, 2018

Luckily, Good Broadcast, a PR agency specialising in TV and radio, held a PRCA event at its trendy office in Buckingham gate this week. During the presentation a few themes emerged, not only on how you can grow a younger audience using broadcast, but also, how their comments can apply to other pitches for TV and radio. Plan early.

Pitching 40

Pitching Radio Film Print 40

PR Conversations

JULY 17, 2014

Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? A detour into interior design led to journalism in radio and print for around 10 years, before landing in PR. If it wasn’t to be in New Zealand, I would love to experience public relations in the USA, as well as in the UK.

Real Estate 71

Real Estate Local Government Internal 71

wiredPRworks

SEPTEMBER 11, 2018

Arriving at the school district headquarters, the staff was stunned and silent, gathered around a radio, listening for updates and quietly considering crisis communication responses. Producing a letter took time to write, print or copy and mail. Soon enough, the lights went down and the film came on.

Communications 40

Communications Community Crisis Film 40

wiredPRworks

SEPTEMBER 11, 2016

Arriving at the school district headquarters, the staff was stunned and silent, gathered around a radio, listening for updates and quietly considering crisis communication responses. Producing a letter took time to write, print or copy and mail. Soon enough, the lights went down and the film came on.

Community 40

Community Writing Education Film 40

PRSay

JUNE 6, 2017

What is the most important thing you’ve learned about engaging an audience from you work as a new anchor and acting in TV shows and films? Whether it’s websites, traditional print or broadcast, the industry hasn’t completely gotten comfortable with the fact that the headline is often getting to people another way.

Wireless 102

Wireless Storytelling Radio Airlines 102

Buzzstream

FEBRUARY 27, 2024

It was particularly important for print journalists to follow the inverted pyramid structure because articles would often be “cut from the bottom” (i.e., Notes About the Campaign On Location was a piece we created for our client, GoCompare – using 20 years of IMDb data, we uncovered the most filmed locations on the planet.

Pitching 83

Pitching Writing Film How To 83

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. This includes op-eds and talk radio Instruction : This comes in two forms. These seek to provide educational content.

Ethics 52

Ethics Communications Print Television 52