Cision

MAY 24, 2016

Film editor Marc Bernardin says there are so many more options to get readers to stories that hadn’t been there before. We’re all dreaming of the way to make something go viral, even though there is no actual way to engineer virility,” says Marc. Some stories will work well in print, others in video. Richard agrees.

Film 211

Film Pitching Print Journalism 211

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Go Online or Go Home. ’ But today?

Viral 88

Viral Marketing Guidelines Local 88

Prohibition

JULY 10, 2019

The commercial showed clips and images of sexism in films, boardrooms and also violence. The commercial went viral, was featured in almost all national publications and generated more than four million views on YouTube in just two days.

Fashion 75

Fashion Telecommunications Crisis Training 75

Prohibition

JULY 21, 2023

The home has also been updated to add a spice of Ken-ergy, complete with his closet and some tasteful cow-print rugs. This was a brilliant way for AirBnb to tap into the film’s hype, giving guests the chance to live their own Barbie best lives, and it received some fantastic press coverage. Warner Bros. That’s right – Warner Bros.

Wireless 62

Wireless Retail B2C Instagram 62

Norton's Notes

DECEMBER 21, 2016

Certainly one of the most brutally effective campaigns on the list, The Salvation Army used the viral ‘blue vs gold dress’ from earlier in the year to highlight domestic violence. They gave up on TV and print, and have had a year of self-titled ‘social madness’. Here are ten of my favourite social media campaigns from 2016.

Social Media 28

Social Media Viral Media Film 28

MaccaPR

AUGUST 26, 2015

Produced by Danish agency Lani Pixels, the animated film was lauded by Contently for surpassing more than one million views in less than a week. "By Although 17-minutes-long, the Lego brand video is a shining example of how engaging the medium of video can be in communicating a corporate history story that's true to its brand.

Corporate 48

Corporate Examples Storytelling Branding 48

MaccaPR

FEBRUARY 10, 2015

Taylor Swift is a PR mastermind of the highest order,” confirms writer Chris Ostendorf, in his Daily Dot commentary titled, The PR Genius of Taylor Swift’s Viral Media Empire. Swift has carefully, methodically and brilliantly crafted a public persona designed to make you love her (or else). Taylor Swift’s fan base?

Social Media 48

Social Media Marketing Media YouTube 48