Bianchi Biz Blog

AUGUST 22, 2024

This environment offers vast opportunities for storytelling in PR and marketing, merging craftsmanship with modern tech. Understanding local sentiments and being responsive to public concerns are key to effective crisis communication. Venice International Film Festival (Aug.

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PR Conversations

MAY 9, 2017

But I do consider myself very fortunate to practise public relations in Canada, as I’ve had opportunities to work for governments at the provincial and federal levels, and my various roles have meant opportunities to practise PR around the globe. Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner?

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MaccaPR

MAY 28, 2015

Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. asked mono’s John Blackburn, a veteran of Minneapolis agency Fallon’s legendary BMW Films campaign. Why is this Hyundai spot so successful?”

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Stuart Bruce

FEBRUARY 11, 2016

One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story. You can get an idea of what storytelling for PR might be like by looking at how VR is already being used for journalism such as the New York Times virtual reality app. Amnesty used VR to increase donations.

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