The Proactive Report

DECEMBER 26, 2022

The sci-fi films that predicted video conferencing and the ability to live stream news from anywhere in the world is what we experience as a daily reality. Storytelling: Telling a story that resonates with your target market is essential if you want to cut through the noise online. Video is the most watched type of content online.

Video 162

Video Film Facebook Social Media 162

MaccaPR

NOVEMBER 24, 2014

Clients and social media agencies are dazzled (and intimidated) by sheer size. The Dove “Real Beauty” Sketches film, which became the #1 most viewed online ad of all time in 2013, had 65 million views and tens of millions of shares, likes and comments. Social Media Is the Means to Many Success Metrics.

Social Media 82

Social Media Media YouTube Film 82

PR for Anyone

OCTOBER 25, 2023

The Broadcasting Years Diane has gained a multifaceted skill set with her extensive background that includes radio, television, film, communications, and broadcasting. A Natural Storyteller At the core of Diane’s personal and professional pursuits lies a common thread—storytelling. Wisdom and confidence comes with age.

Storytelling 130

Storytelling Airlines Film Energy 130

Sword and the Script

FEBRUARY 4, 2017

And storytelling in B2B marketing is the theme for this weeks’ Unscripted Marketing links [UML]. In Social Media Marketing, You Get What you Give. If you focus solely on the film, you’ll be a couple minutes into the story before you realize there’s a virtualization software company behind it.

Creativity 60

Creativity Storytelling B2B Film 60

Contently - Strategy

JUNE 18, 2024

The short film “Lakota In America” opens on a typical day in the life of a Lakota youth named Genevieve Iron Lightning. As the film progresses, we hear about the history of the Lakota people. It’s no wonder the film has amassed over 4.7 It’s no wonder the film has amassed over 4.7

Storytelling 52

Storytelling Examples Brand Branding 52

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. It’s pure storytelling. As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand.

Video 149

Video Case Study Agriculture B2B 149

NewsWhip

JANUARY 27, 2020

Though there were more diverse casts and films to choose from this year, the social media movement #OscarsSoWhite continues to raise these issues each time the nominations are released. The post How has #OscarsSoWhite media coverage changed since 2015? With the actual event happening Feb. appeared first on Newswhip.

Film 88

Film Media Television Journalism 88

Konnect Agency

FEBRUARY 24, 2020

With the rise in popularity of social media channels with a variety of platforms and uses — TikTok, Instagram, Facebook, Snapchat and more — YouTube is still just as great a platform to utilize for your brand. Brands can create in-house studios where they film product shoots and video content. Why YouTube?

YouTube 98

YouTube Brand Branding How To 98

Presspage

JUNE 19, 2018

TV reporters now must handle social media, and newspaper reporters have to shoot video. What makes for compelling newsroom content, however, is the intersection of such science and conversational storytelling. Similarly, visitors are more like to share multimedia content on Facebook and Twitter. ” 7.

Automotive 117

Automotive Mobile Video Interviews 117

The Resolution Blog

JULY 30, 2019

Sure enough, @world_record_egg released a short, animated video to its followers revealing that it was promoting a mental health campaign by Mental Health America concerning social media use. Recently I’ve started to crack, the pressure of social media is getting to me,” claimed the video. “If Not for Airbnb, though.

Instagram 120

Instagram Examples Brand Branding 120

Critical Mention

MARCH 1, 2018

Time for the film industry’s most prestigious event, the Academy Awards, which will be presented March 4 in the entertainment capital of the world, Los Angeles. Many of us will be watching and rooting for our favorite films of 2017 to take home the prize. Storytelling is an effective approach to many communication challenges.

Film 80

Film Social Media Writing Storytelling 80

The Resolution Blog

OCTOBER 15, 2019

Their approach riffed off the Star Wars film release at the time to tie in with current trends and to provide a fresh angle to the GDPR malarkey. Add a Storytelling Element PathFactory used pop culture and storytelling to make GDPR relevant and fun for their audience. Key Takeaway?—?Add

B2B 120

B2B B2C Facebook Storytelling 120

Mark My Words

NOVEMBER 20, 2015

Kwik Fit’s winter safety check campaign is proof in point that PR “content” is moving further into terrains previously occupied by advertisers and the media. As newsrooms shrink and the opportunity for communicating across owned channels and social media grows the hubris of these ‘brand storytellers’ seemingly knows no bounds.

Film 60

Film Television YouTube Video 60

NewsWhip

FEBRUARY 12, 2020

When looking at the broader coverage of the Oscars, generally, there was more focus on the social issues and conversations surrounding them than the winners themselves. There was a lot of attention on “Hair Love” for its win for best animated short film. Email Katherine via katherine.ellis@newswhip.com.

Film 78

Film Fashion Journalism Storytelling 78

PRSay

JUNE 6, 2017

Here, the TV personality — known for his “In the Papers” feature humorously summarizing the New York daily newspapers — talks about engaging an audience, storytelling, the newsgathering process and work-life balance. Inputting what you should include and leaving out the things that you shouldn’t include is really the art of storytelling.

Wireless 102

Wireless Radio Storytelling Airlines 102

Cision

DECEMBER 2, 2016

In my required foundational coursework, I was exposed to all fields of communication — from film to TV to journalism to advertising to PR — but I naturally gravitated to the PR offerings. My favorite social media platform is…Instagram — as the saying goes, a picture is worth a thousand words.

Film 120

Film Creativity Travel Brand 120

Cision

MARCH 31, 2016

Obviously the biggest change over the past few years has been the rise of social media. Media outlets are all too aware of the growing number of people who say their primary source of news headlines is not the front page, but Facebook or Twitter. What that means is that traditional media outlets are no longer the gatekeepers.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. Social media is first and foremost social! It’s about being able to build relationships and connections on social. Stories are key to be successful in social media today.

Social Media 85

Social Media Film Industry Viral 85

Bianchi Biz Blog

AUGUST 22, 2024

This environment offers vast opportunities for storytelling in PR and marketing, merging craftsmanship with modern tech. Digital Media and Social Media Engagement: Italy has seen a significant rise in Internet and smartphone usage, making digital and social media an integral part of communication strategies.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Beyond PR

MARCH 4, 2016

Marketers and other content creators are turning to mobile devices to film behind-the-scenes glimpses of their office, industry events and tradeshows, and spur-of-the-moment videos for social media. Consider these tips to film more polished video content on the go. More situations are calling for mobile video creation.

Mobile 73

Mobile Video Interviews Film 73

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Experiential storytelling. Media and journalism. Social Media Week.

Conference 97

Conference Marketing Case Study Content Marketing 97

Prohibition

JANUARY 6, 2023

When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. inform audiences, promo film, personal connection, next company event. Storytelling is a huge part of PR and video marketing offers exactly that. Enhance your Social Ads Performance.

Video 62

Video Strategy SEO Engineering 62

Prohibition

JUNE 17, 2021

If you’re working in the PR and social media industry, you will be well aware of how video content has grown in popularity and relevance in the past few years. But it’s not just the social world where video has a key presence. Stationery brand Notes did a great job of storytelling using a simple set of handwritten notes.

Video 62

Video Product Launch Film Social Media 62

Prohibition

FEBRUARY 10, 2020

It’s no secret that video is champion content when it comes to social media. With social video generating 1200% more shares than text and image combined, this social media trend continues to dominate platforms and is helping companies improve brand awareness, conversion rates and sales figures.

Video 62

Video YouTube Social Media Storytelling 62

Beyond PR

APRIL 11, 2018

“One of the bloggers even asked for an outfit to wear to the event to take pictures and post pictures (of herself),” recalls Erika Montgomery, CEO of Three Girls Media in Yelm, WA. While she doesn’t get into the specifics of the client she was working with, she uses it as an example of how social media is changing PR.

Instagram 74

Instagram Pitching Media Tourism 74

Beyond PR

MAY 23, 2017

South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. Instead of letting other people tell your story on social media, shape your narrative by guiding audiences along the path you want them to take.

Industry 76

Industry Trade Shows Marketing Film 76

Communications Conversations

JUNE 28, 2018

I knew I still wanted to be in the business of storytelling, which led me to pursue a career in PR. My major was Television Production & Broadcast Journalism, so about half of my major classes were more related to film and television. However, for me, I wouldn’t change my major if given the chance.

Sports 113

Sports Travel Television Journalism 113

Stern + Associates

OCTOBER 10, 2023

According to award-winning author Johann Hari , the causes range from our devices, email and social media to even the air we breathe. In today’s world our ability to focus is constantly being diminished by external forces. The impacts, he says, creep into every part of our lives, from home to the office.

How To 62

How To Film Interviews Employee 62

Mark My Words

MAY 3, 2022

Threats On how the streaming giant found itself in this position, Wez Merchant, PR collaborator with fellow streamer Rakuten, founder and CEO of film PR agency Strike Media, says Netflix has been caught in an unfortunate crisis, in which it “hasn’t really put many feet wrong”. When are they going to give back?

Film 60

Film Advertising Advertising Consumer 60

Konnect Agency

FEBRUARY 26, 2021

2020 was a major year for Taylor, having written, recorded and released two studio albums while in quarantine, filming and releasing a Disney+ documentary and re-recording her old masters. Many of the recipients shared this on their social channels, which ultimately went on to be shared by hundreds of thousands on social media.

Brand 52

Brand Branding Marketing Storytelling 52

Karen Freberg

JANUARY 21, 2018

Casey has been around for a long time now, and has certainly made his mark as a storyteller, film creator, and overall social media leader. I have been a fan of his work for a while now (always have to share his videos with my social media classes). All of my students follow his work religiously.

Brand 42

Brand Branding Film Social Media 42

Contently - Strategy

JULY 31, 2019

.” I heard colleagues say “package” and “packaging” constantly while writing for magazines and media companies, and now that I’m in marketing, everyone says “campaign.” A longform piece of writing is not snackable, but an infographic posted to social media is snackable.

Content Marketing 102

Content Marketing Marketing Media SEO 102

PR in High Definition

OCTOBER 28, 2021

From even bigger, better and more personalised immersive storytelling to the rise and creation of fictitious influencers that only appear and take part in the metaverse. And as comms professionals, it could really be a gamechanger, whether we like it or not.

Communications 62

Communications Wikipedia Meeting Technology 62

PR Conversations

MAY 9, 2017

I get to do so many different things—event planning, writing, research, media, employee engagement, digital and social media. Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? It’s likely that’s why I focus on storytelling, to try and draw pictures with words.

Energy 53

Energy Measurement Internal International 53

Beyond PR

MAY 12, 2016

Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. Promoting content across websites, blogs and social media channels can go a long way in boosting visibility and grabbing influencers’ attention.”. In a word, content.

Agency 40

Agency Real Estate Film Video 40

Buzzstream

JANUARY 7, 2025

Georgia Gadsby March Co-founder & PR Director, Unearth PR Clean-up your media lists as you outreach rather than making verification a huge separate task. They might have shared a recent job move on social media that you simply missed. Then, update your personal media list with the new info.

Digital PR 62

Digital PR Report SEO Data 62

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

Here’s a light look at what we can learn from the films that captured moviegoing audiences this past year. PR Takeaways from top films. What’s notable about the film, for anyone who writes for a living, is its masterful use of language. In this case, we add, and watch certain films. Call Me By Your Name.

Film 136

Film Local Leadership Radio 136