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Tradeshows and events offer the perfect opportunity for companies to experiment. South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression.
TradeShows -Having a booth at a tradeshow is a good way to network in person and let people know about your new product or business. More outrageous guerrilla marketing type events should, of course, also be filmed. This is natural for brick and mortar businesses, but it can be used for any type of business.
Instead, the documentary makes the market – customers and prospective customers – the hero in the film, as it walks the audience through four high profile breaches. The company debuted the film at RSA, which is one of the most significant tradeshows in the industry. This is a great start, but they didn’t stop there.
TradeShows -Having a booth at a tradeshow is a good way to network in person and let people know about your new product or business. More outrageous guerrilla marketing type events should, of course, also be filmed. This is natural for brick and mortar businesses, but it can be used for any type of business.
Tradeshows and events offer the perfect opportunity for companies to experiment. South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. What kinds of moments stick out most in your memory?
The addition of marketing, analysis, tradeshow consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Real effort into digital and social. Digital is no longer an afterthought, social media has gained prominence.”.
If your YouTube video features former executives who have since left the company – or "cutting edge" insights from 2008 tradeshows – take them behind the barn and put them out of their misery. Ben Kingsley’s Academy Award-winning film, ‘Gandhi,’ had every right to be 183 minutes long.
Have you ever watched the film Miss Congeniality ? We’ve been working with the team for roughly a year now, helping them to promote their directory of incredible female speakers in a bid to put an end to tokenistic representation in panel discussions and tradeshows. They’re enacting it. No smoke and mirrors. No narcissism.
How could you create a 60- to 90-day ramp leading toward the launch of your next product or tradeshow, that will play upon your customers’ all-too-human desire to find out what’s coming next? Be like Taylor (or Alfred Hitchcock) and layer your launch for suspense. Lesson #6 - Transform Your Customers into A Community.
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