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5 Steps to Marketing at an Event Outside of Your Industry

Cision

Trade shows and events offer the perfect opportunity for companies to experiment. South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression.

Industry 195
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Post Launch Marketing Strategy

5W PR

Trade Shows -Having a booth at a trade show is a good way to network in person and let people know about your new product or business. More outrageous guerrilla marketing type events should, of course, also be filmed. This is natural for brick and mortar businesses, but it can be used for any type of business.

Strategy 133
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Popcorn and a Movie: A Creative and Integrated B2B Marketing Campaign that Could Work in Any Vertical

Sword and the Script

Instead, the documentary makes the market – customers and prospective customers – the hero in the film, as it walks the audience through four high profile breaches. The company debuted the film at RSA, which is one of the most significant tradeshows in the industry. This is a great start, but they didn’t stop there.

B2B 74
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Launch Marketing: Launch PR Strategy to Maximize your Brand Post Launch

5W PR

Trade Shows -Having a booth at a trade show is a good way to network in person and let people know about your new product or business. More outrageous guerrilla marketing type events should, of course, also be filmed. This is natural for brick and mortar businesses, but it can be used for any type of business.

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5 Steps to Marketing at an Event Outside of Your Industry

Beyond PR

Trade shows and events offer the perfect opportunity for companies to experiment. South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. What kinds of moments stick out most in your memory?

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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Real effort into digital and social. Digital is no longer an afterthought, social media has gained prominence.”.

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5 More Cures To Revive Your YouTube Video Channel

MaccaPR

If your YouTube video features former executives who have since left the company – or "cutting edge" insights from 2008 trade shows – take them behind the barn and put them out of their misery. Ben Kingsley’s Academy Award-winning film, ‘Gandhi,’ had every right to be 183 minutes long.

YouTube 61