Cision
MAY 23, 2017
Trade shows and events offer the perfect opportunity for companies to experiment. South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression.
Sword and the Script
NOVEMBER 6, 2018
Instead, the documentary makes the market – customers and prospective customers – the hero in the film, as it walks the audience through four high profile breaches. The company debuted the film at RSA, which is one of the most significant tradeshows in the industry. This is a great start, but they didn’t stop there.
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Beyond PR
MAY 23, 2017
Trade shows and events offer the perfect opportunity for companies to experiment. South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. What kinds of moments stick out most in your memory?
Sword and the Script
OCTOBER 25, 2022
The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Real effort into digital and social. Digital is no longer an afterthought, social media has gained prominence.”.
MaccaPR
OCTOBER 7, 2014
If your YouTube video features former executives who have since left the company – or "cutting edge" insights from 2008 trade shows – take them behind the barn and put them out of their misery. Ben Kingsley’s Academy Award-winning film, ‘Gandhi,’ had every right to be 183 minutes long.
The Hoffman Agency
MARCH 6, 2024
Have you ever watched the film Miss Congeniality ? We’ve been working with the team for roughly a year now, helping them to promote their directory of incredible female speakers in a bid to put an end to tokenistic representation in panel discussions and trade shows. They’re enacting it. No smoke and mirrors. No narcissism.
MaccaPR
FEBRUARY 10, 2015
How could you create a 60- to 90-day ramp leading toward the launch of your next product or trade show, that will play upon your customers’ all-too-human desire to find out what’s coming next? Be like Taylor (or Alfred Hitchcock) and layer your launch for suspense. Lesson #6 - Transform Your Customers into A Community.
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