Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. Weekly writing If you are reading this you know I produce a weekly blog post. I do carve out a little time to read books at night. Often these are history or fiction.

Google 157

Google Course Survey YouTube 157

Cision

DECEMBER 20, 2017

Exciting content people want to share is all around them — all they must do is write it down or film it. The company’s founder could also write about why they started the business to put a face to the company’s name. “How much could you possibly write about industrial marketing?”

Industry 222

Industry How To Insurance Insurance 222

Flack's Revenge

NOVEMBER 29, 2017

Eric Enge and I are the main performers/presenters, and I also write the scripts and handle social promotion. Finally, our videographer Jon films each episode, does post-production editing and adds captions. We are currently about three months ahead on episodes ready to publish. Jon then edits and sends us a draft video for approval.

Video 153

Video B2B Film Marketing 153

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. E-books, white papers, bylines, books, films, and podcast guesting all make up a thought leadership arsenal to fortify authority as a subject-matter expert. Content shapes a personal brand.

Case Study 178

Case Study SEO Film Video 178

ReimaginePR

MAY 9, 2017

We’re discounting this event because we’re filming t to promote our online classes. She has won top PR awards and a show she and her husband/writing partner Mike Erskine-Kellie created won two regional Emmy Awards last year, one of which was awarded to them. It’s more than 90 per cent off of the usual cost.

Branding 136

Branding Brand Film Television 136

PRSay

MARCH 7, 2024

The “Barbie” film is empowering women of all identities as they reclaim Barbie as a symbol of inclusivity. Ahead of the Academy Awards ceremony on March 10, when “Barbie” is up for several awards, including Best Picture, let’s reflect on the film’s marketing campaign to extract valuable insights for practitioners.

Film 130

Film Marketing Sports Hotels 130

Deirdre Breakenridge

SEPTEMBER 4, 2018

I never thought that I would find writing articles about window film both challenging and enjoyable. As a public relations intern for KSC, I gained a variety of hands on experience and had the chance to build my professional portfolio by working on projects ranging from postcard mailers to article and blog posts for clients’ websites.

Publicity 150

Publicity Conference Film Advertising 150

PRSay

JANUARY 21, 2020

If the show’s concept is so popular and repeatable, then why not just write scripted, fictional versions of it? Not only is the show filmed in gorgeous locations on high-end equipment, but it’s written, produced and edited by an experienced team of producers who are trained in how to tell stories that appeal to target audiences.

Communications 161

Communications Storytelling Film Training 161

Cision

NOVEMBER 14, 2016

You may ask why this is relevant to write about. As Alina Bradford of cnet writes , Instagram “Mentions” are more comparable to being tagged on Facebook than mentions. Perhaps they could be thought of as an abbreviated Vine, although they must be filmed in one consecutive burst (and without sound).

Instagram 120

Instagram How To Film Resources 120

Cision

MAY 1, 2015

Writing a press release and pitching your message to journalists remain key elements of a PR strategy, but creating video content dramatically changes the way your target audience talks about your brand. Whether filming indoors or outdoors, be sure to gauge how the light may change or interfere with the shot.

Video 120

Video Film Content Marketing Strategy 120

PR for Anyone

MARCH 27, 2024

Through her experiences, including film school and self-discovery, Carrie uncovered the importance of understanding one’s own origin story. Carrie shares her own experience of transitioning from the excitement of working in the film industry to the uncertainty of pursuing writing as a career.

Film 130

Film Storytelling Writing Insurance 130

Cision

APRIL 28, 2015

Rather than give you five content marketing “secrets” like write with passion or understand your audience (which aren’t really secrets at all, but are common sense ideas everyone should already follow), here are five ways you can improve the quality of your content marketing, regardless of what kind of content it is.

Content Marketing 120

Content Marketing Marketing Engineering Film 120

PR for Anyone

OCTOBER 7, 2021

We write video scripts. We film videos. We film an interview with you. And if you like this tip, if you’d like to get this media up to another level, check out our event that we do twice a year at www.GetPRFamous.com. We actually get stuff done at the event. We pitch the media. We bring journalists in.

How To 130

How To Pitching Film Video 130

Deirdre Breakenridge

DECEMBER 4, 2018

Using photos and effective hashtags can help your audience find custom stories, but writing the right caption that tells a story is key! She has a passion for global media and cultural diplomacy through arts, film, culture, education and international exchange opportunities. A new Pew Research Center survey of U.S.

Nonprofit 240

Nonprofit Storytelling Instagram Facebook 240

ReimaginePR

SEPTEMBER 19, 2015

The same principle applies in film. But just like music or writing, PR and marketing magic doesn’t happen in the noise. You had to do that because people need to put themselves inside your home. To do that, they need space, not stuff. Only then can they actually put themselves in your home and imagine the possibilities.

Real Estate 120

Real Estate Film Television Writing 120

Cision

APRIL 16, 2015

Write down your objectives. Attend Matthew Schwartz’s free “Film School: How to Use Video for PR” webinar. Write an outline. Determine your objectives. As with any strategy or tactic, you have to address the “why” first: Why are you using visual media or storytelling? What do you hope to accomplish?

Infographics 120

Infographics Storytelling Film Content Marketing 120

Cision

APRIL 25, 2015

You can, and should, write a press release and send it to your targeted media group to drum up publicity. Join our April 29 webinar, “ Film School: How to Use Video for PR !” . Your brand or a client has a great new product that your audience will want to know about, and you want to make sure they do.

Film 120

Film Content Marketing Analytics Twitter 120

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Again, the aim is to think like a journalist and understand the craft of writing an article. It would’ve been easy to simply look at the ‘sweariest’ films.

Digital PR 170

Digital PR Industry Strategy Film 170

Presspage

JULY 11, 2017

This doesn’t have to be a happy ending, obviously you can write an unhappy ending also. Start, for example, with a bulleted framework when writing an article to make sure you touch upon all essential elements. Take, for example, Star Wars films. Every film revolves around this basic idea, the characters and theme vary.

Storytelling 137

Storytelling Film Blogging Video 137

ReimaginePR

APRIL 30, 2016

So he built it, and sure enough…well, I won’t spoil the film if you haven’t seen Field of Dreams , but suffice it to say, people came. So don’t just start writing and forget about your brand’s overall goals, your “why”, your big idea. Think about why you’re writing a content marketing plan. Write them down.

Content Marketing 120

Content Marketing Marketing Social Media Writing 120

Prakkypedia

NOVEMBER 13, 2019

I normally write about and promote clients. Working in Parliament House in Canberra during sitting weeks – long hours, researching and writing speeches, attending dinners including one with the US Ambassador and a staff Christmas party where John Howard sung an impromptu song while someone played the piano. It’s time to talk about me!

Radio 24

Radio Tourism Government Hotels 24

Stephen Waddington

NOVEMBER 26, 2017

The main goal when I first started MK was to sharpen my writing skills. He told me that I was doing everything right, but I should start writing. But I’m not afraid to skip a week if I don’t feel like writing or when I hit the writing block. What’s your writing habit? Just start a blog and keep writing.

Publicity 105

Publicity Media Writing Blogging 105

Onclusive

MAY 31, 2017

One of my projects was measuring sentiment around new film releases including compiling weekly sentiment reports. Rebekah Iliff, our Chief Strategy Officer, calls this the 70% Noise Reduction Rule: Write your email or asset, then cut 70% of the noise. This will make the data you do include shine.

Data 150

Data Resources Engineering Film 150

Critical Mention

MAY 31, 2019

Syed Ali Hasan is a Digital Marketing Manager at Film Jackets. He has a passion for content writing, social media and SEO. Until next time! Critical Mention. When not working, he enjoys traveling and watching Sci-fi movies. SCHEDULE A DEMO.

SEO 102

SEO Film Advertising Advertising 102

Critical Mention

JANUARY 29, 2021

Krushan is a sales and marketing professional passionate about writing poems and anecdotes. Outside of work, his interests lie in history, economy, films and fiction, as well as following cricket and tennis. SCHEDULE A DEMO. Krushan Bari. You can follow him on Twitter: www.twitter.com/ krushan_bari.

Branding 135

Branding Brand How To Radio 135

NewsWhip

FEBRUARY 13, 2023

As of the writing of this blog there have been 5,800 articles about Super Bowl ads specifically, and the Dunkin’ ad was responsible for 510 of those. The spot saw Affleck serving customers at a Dunkin’ in Medford, MA, and featured a surprise appearance from his new wife Jennifer Lopez too.

Film 147

Film Social Media Mobile Branding 147

Critical Mention

FEBRUARY 12, 2019

I reached out to blogs myself, and many didn’t write back. Billboard , however, did write back and started covering me. For those that don’t write back but have covered me before, I send out personal emails asking if they were willing to write about me again. It’s a highlight of my career so far.

Interviews 91

Interviews Film Instagram Writing 91

Prakkypedia

OCTOBER 4, 2016

Ask a colleague or event organiser to film your presentation to share later. Write a blog post expanding on the content you presented. (Make sure you’ve researched and checked that hashtag beforehand). Take a selfie with your audience in the background (after gaining their permission). Post-presentation.

Publicity 99

Publicity Film LinkedIn Pitching 99

Cision

OCTOBER 31, 2016

Writing for The Wall Street Journal, Jay Greene writes that LinkedIn’s objective is to increase engagement with the site , which is why they’ve built out such a rich complement of features. Jill Duffy and Jordan Minor writing for PC Mag called Lynda “ hands-down one of the best sources for online learning.” Share Your Expertise.

LinkedIn 60

LinkedIn Mobile How To Course 60

Buzzstream

FEBRUARY 25, 2020

With a huge amount of redundancies from some major publications such as Buzzfeed, HuffPost and Elle in 2019, journalists are being assigned more and more publications, assignments and niches, and are therefore responsible for writing even more articles per day. . You’re just providing the data. . Open data sets/ Public service data.

Data 115

Data Google Trends Survey 115

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

Site editor-in-chief Sean Fennessey recently wrote a long-form examination of the current state of the film industry through the eyes of filmmakers, industry insiders and experts. At more than 6500 words, the article is a very long read for any medium, let alone online.

Trends 120

Trends Mobile Video Film 120

Cision

APRIL 21, 2015

On April 29, PR News’ Matthew Schwartz will join Cision’s Heidi Sullivan on “ Film School: How to Use Video for PR ,” a free webinar that will provide the latest video best practices for communicators. From interns to executives, everyone has some writing skill, but many have never put together a professional video.

Video 120

Video Branding Brand Trends 120

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. She’s only gotten more and more successful since she filmed that twenty years ago. It’s Reese Witherspoon.

Pitching 130

Pitching Television Trends Video 130

Mark My Words

SEPTEMBER 9, 2023

They led the company last year to take legal action against five brokers who were encouraging almost 350,000 people to write misleading reviews. Borkowski said the practice was damaging to the credibility of the film industry. The idea of being paid to write a positive review is anathema to a serious critic,” he added.

Film 60

Film System Interviews Writing 60

Medianet Australia

APRIL 15, 2024

Eliza Janssen is a film journalist working in Melbourne. From a background in short fiction and screenwriting, Eliza was selected to participate in Melbourne International Film Festival's (MIFF) Critics Campus program in 2018, finding freelance review work and co-founding the film writing website Rough Cut.

Film 52

Film Interviews Writing Internal 52

Polaris

DECEMBER 6, 2014

, author of In Search of Excellence , Scott Stratten of Unmarketing fame and Ann Handley , chief content officer at Marketing Profs and the author of the recently published Everybody Writes. So if you’re interested in the latest in film, books, TV, music and more, be sure to tune into the Culture Gabfest. I know, I know.

Marketing 147

Marketing Content Marketing Social Media Film 147

Critical Mention

MARCH 1, 2018

Time for the film industry’s most prestigious event, the Academy Awards, which will be presented March 4 in the entertainment capital of the world, Los Angeles. Many of us will be watching and rooting for our favorite films of 2017 to take home the prize. The same goes for writing articles or scripts. Crises happen.

Film 80

Film Social Media Writing Storytelling 80