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AI and Journalism: What’s Next?

PRSay

The intersection of journalism and AI is the most important media issue of our time. That’s why Bospar sponsored a San Francisco Press Club panel covering the impact of AI in the newsroom, titled “AI + Journalism=?” Each panelist offered perspective on the intersection of AI and journalism. You can stop reading there.

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Study: APR Credentials Boost Confidence and Ethics Counseling Engagement

PRSay

In the ever-evolving landscape of public relations and communications, ethical decision-making is of paramount importance. This study highlights the value of the Accreditation in Public Relations (APR) credential and similar certifications in promoting ethical practices within the profession.

Ethics 190
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How to Use Print Media Monitoring in Your PR Strategy

Prowly

Simple reason: your audiences are reading magazines and journals and they aren't going anywhere. B2B companies care about mentions in trade publications. NGOs and public affairs keep print opinion magazines in their tier 1 lists. You get a base of magazines and journals from which you can automatically collect mentions.

Print 104
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6 Ways to Improve Your Business Expertise and Strengthen Your Ethical Core

PRSay

wrote in the Journal of Public Relations Research in 2012 that to be an “excellent leader in public relations, one must know the organization’s business and its environment, understand the decision makers and decision-making process in the organization, and be proactive in that decision-making process.”.

Ethics 146
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PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]

Sword and the Script

That phrase is often financial code suggesting a company is for sale. My back-of-the-napkin math (which is definitely not financial advice) suggests the deal is worth roughly $550 million. Source: State of PR and Journalism Salaries 2023 by Muck Rack. In January 2023, they announced the proposed acquisition. Long work hours. “57%

Software 146
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Is there still a place for PR wire services in the 2018 communicator?s toolbox?

Communications Conversations

Relationships still matter, even with the changing face of journalism, and at the same time, companies are their own publishers, providing content directly to the audiences they want to reach. Susan Beatty, vice president-public affairs and communications, U.S.

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Public Relations Objectives

Doctor Spin

Public relations is a young academic field with potential to inform various areas of communication and offer tools like issues management for various applied communication fields.“ Source: Journal of Communication 1 Botan, C., & Taylor, M. Public relations: State of the field. Journal of Communication, 54, 645–661.