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Why Business Students Should Learn Strategic Communications

PRSay

While the PRSA MBA/Business Program is currently focused on partnering with business schools, the need for strategic communications also affects CEOs, chief information officers, chief financial officers, engineers, cyber chiefs, medical doctors and other corporate and nonprofit leaders.

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AI and Journalism: What’s Next?

PRSay

News organizations are experimenting with AI for gathering financial data and for applications like a “virtual sports editor,” who reads scores and stats, as well as monitoring for AI-generated misinformation, particularly around politics. AI will become part of news gathering.

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For PR Agencies, Does Cannes Really Matter?

ImPRessions - Crenshaw Communications

Most campaign entries are based in PR-ish concepts executed across many marketing disciplines, from advertising to media relations to direct-marketing and brand activation. B2B PR, financial service, public affairs…these categories wouldn’t be likely Lions candidates.

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The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

Dawn is an accredited public relations practitioner (APR) with 18 years of experience in public relations and marketing. Her expertise encompasses public affairs, media relations, community relations, social media and digital communications.

Trends 85
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Public Relations Objectives

Doctor Spin

After careful planning, you place your media budget with third-party publishers who can expose your messaging to potential customers. Source: Public Relations Review 3 Turk, J. Learn more: Media Relations Corporate Communications (Sometimes used interchangeably with “Communications” and “Inhouse PR” as a general term.)

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3 former PR pros who made mid-career shifts and lived to talk about it

Communications Conversations

Former role: Vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). I resigned my last full-time PR job in December 2014, as vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). What was your last PR job?

Apparel 106
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Faces & Markets of PRGN: Malaysia – The Future-Forward and Business Ready Market

Bianchi Biz Blog

Malaysia’s robust financial and banking sectors, pro-business policies, well-developed infrastructure, and government support make it an easy place to conduct business. Business environment in Malaysia Malaysia, situated in Southeast Asia, is known for its breathtaking landscapes, bustling cities, and thriving industries.

Marketing 101