The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media.
By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
While tech and finance have pioneered this strategy, our benchmark shows it’s applicable across sectors, including energy, pharma, and telecoms. Formats such as memos and town halls can be tailored for exclusivity and impact, with the message format aligning closely with the audience and goals.
© Aggregage 2024
Let's personalize your content