Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relationships

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Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results.

In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships. By understanding what journalists need—and how to deliver it—you’ll increase your engagement, secure more coverage, and strengthen your PR success.

Key Takeaways:

Craft targeted, compelling pitches that capture journalists' attention 🎤
Build trust and credibility to foster long-term media relationships 🤝
Demonstrate value and relevance to improve response rates and results 📈

Join us to refine your approach and turn media outreach into lasting connections!

📆 March 25th, 2025 at 9:30 AM PDT, 12:30 PM EDT, 4:30 PM GMT

Brought to you by:

Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Barbara Nonas is an award-winning communications and PR leader with a 20-year track record of driving measurable results and lasting value for a wide variety of clients. Leveraging her extensive experience in corporate and nonprofit communications, consumer PR, and broadcast journalism, she develops innovative, creative strategies and solutions tailored to each client. Barbara’s published articles and podcast interviews include Want to Make Your Client Famous? Start with Trust, PR Best Practices, and When a Paid Byline is Worth the Investment. Barbara has been honored as a Working Mother of the Year and a Champion of PR.

Barbara is currently a strategic communications consultant to C-Suite executives, Fortune Global 500 companies and nonprofits. Her strategies have successfully positioned executives as thought leaders, advanced business objectives, enhanced employee engagement, and mitigated crises.

Before launching her communications consultancy, Barbara was SVP, Head of Internal and External Corporate Communications at Digitas, a premier global advertising and marketing agency with over 6,000 employees. During her nine-year tenure at the agency, she secured over 1,000 positive feature stories citing Digitas’ work, wins, and talent in top-tier business and trade publications and created and launched the NewFronts, the first and largest marketplace for digital video content.

Barbara is passionate about using communications strategies to create a more just, equitable, and sustainable world. Prior to Digitas, Barbara led communications for the nonprofit Gulf Coast Fund for Ecological & Community Renewal. She also developed and executed an award-winning campaign to raise awareness about teen dating violence.

Public Relations Today