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.” I know this for two reasons: #1 because it’s on the radio all the time, and. #2 ” It occurred to me that some people treat infographics like my three-year old treats “Starships.” One recent infographic illustrated this point quite well. Consider this infographic that I created.
iPhone users prefer spending time consuming media, with news apps, radio, photos, social networking, and weather as the highest-ranking categories, while Android users spent more time in search (Google) and email (Gmail). Infographic courtesy of Kargo.com. Don’t faint at the notion of paid media being part of PR!
Combining data from our State of Digital PR Report , Muck Rack, Cision, and Google Trends, the following digital PR statistics tell the story of PR in 2025 and beyond. Google Trends ) 2. Google Trends ) 3. The Google leak showed us how vital anchor text and the surrounding text are to determining the relevance of a link.
That’s according to a survey of 1,200 “social dads” by Social Media Link and presented in the infographic – Dads Do Social – published nearby. In an introduction to the infographic, marketing director Jordon Ben writes: “Today’s dads are social, vocal and see their online world as a communal resource to help them make decisions.
Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Forget optimizing for Google. Influencer, marketing & social media pro, social selling expert, speaker, author, radio show host. John Haydon – @johnhaydon. Kristi Hines – @kikolani.
Or, just Google best free X tools in your industry. Plus, it doesnt violate any of Googles link building spam policies. Use Google Trends New Trending Now section for reactive PR According to the leaked API documentation , Google seems to prefer getting links in these kinds of fresh news stories.
A lot has changed over the last 12 years — Forsythe is now director of editorial video at McClatchy — with many newsrooms, including McClatchy’s, wanting their journalists to shoot video, find photographs, incorporate infographics and more into their work when they can. Learn Valuable Insights From Journalists Around the World!
As Google continues to tighten the noose on borderline link building tactics with March 2024 Helpful Content updates , building backlinks is more important than ever. Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Enter digital PR.
Just this past month, #GoogleHouse was a fascinating press event where updates about Google’s new product/features were unveiled. Not only did Google India have a house full of reporters, the hash tag also trended in Mumbai (where the event was held) at #1, and which also saw engagement by the reporters. . reading and traveling.
If your pitch references original data, statistics or infographics, add it all to a Google Drive folder or Dropbox and share the link in your pitch email. They could also be a local radio host, podcaster or blogger. Provide original reporting and data? Reference an exclusive interview with an executive or the CEO of a company?
Working with a PR company guarantees your releases will feature on top radio and TV stations and influential websites and social networks. This could be relationships with key stakeholders and journalists or access to top-tier news websites like Google News, Yahoo, and Bing. Support System. Multimedia Embed.
Mastercard created a 3D spatial audio experience for live sports, which allowed blind and low-vision audiences to experience the Australian Open through the radio. At least, that’s the identity you might gather from Googling their brand name. They didn’t skimp on the content, either.
Television and radio’s quick ads made it fall from favor for a few decades. It might mean providing quick tips in a video or on an infographic. Third, content marketing plays well with Google and other search engines, no matter how many times they change their algorithms. We already talked about Google Alerts.
Remember when public relations required you to persuade gatekeepers – news editors, TV and radio producers and reporters – to carry your company or client''s content to their audiences? Now, brands from Red Bull to Google are becoming publishers and broadcasters themselves.
Step 1: Google Your Competitors. Despite its 1990s appearance, Google is still the “go-to” site to start the competition sleuthing. It then did research (using Google and Ahrefs) and created content based on ideas from a weekly brainstorming session. Cool infographics. ” – Steve Jobs. Nieman Lab.
For example, when I Google “coffee statistics,” I see that it has a Keyword Difficulty of 65. Unfortunately, there aren’t any great tools to develop these headlines, so I’d recommend Googling the word “survey” and going to “News” to see how other brands get coverage. Linkability.
This includes the widely derided infographic, blogs, tweets and video through to clever more sophisticated social media applications. The Guardian article continues: “BBC News led the way first in radio, then in television and then online. So the future of journalism is creative clever digital journalism.
Step 1: Google Your Competitors. Despite its 1990s appearance, Google is still the “go-to” site to start the competition sleuthing. It then did research (using Google and Ahrefs) and created content based on ideas from a weekly brainstorming session. Cool infographics. Always keep the end game in mind.
The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. Amazon, Google and Facebook created highly efficient digital advertising markets leaving media struggling to compete.
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