5W PR

FEBRUARY 9, 2025

Google Alerts lets you monitor mentions of your brand, competitors, and industry keywords at no cost. Social media platforms serve as powerful PR channels when used strategically. LinkedIn’s publishing platform gives founders a free outlet for thought leadership content that can catch media attention.

Strategy 78

Strategy Case Study Pitching Measurement 78

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Instead, use the roundup as an opportunity to summarize each media mention and link to it.

Strategy 276

Strategy How To Media Infographics 276

Prowly

FEBRUARY 13, 2025

START MEASURING THE RIGHT METRICS Simple and smart ways to measure brand awareness Track manually If you want to start tracking manually before trying dedicated tools, heres how: You can begin with following brand mentions on social media platforms. You can use Google Analytics or social media listening tools for this.

Measurement 104

Measurement Tools Brand Branding 104

PR for Anyone

OCTOBER 27, 2021

Here is a month’s worth of content ideas that you can use every single month to create social media posts and/or blogs for an entire month in one day. Post an infographic (check out www.Fiverr.com to have on easily made). Put this list in a Google Doc and start brainstorming ideas next to it so you’re ready to post every day.

Real Estate 227

Real Estate How To Infographics Video 227

Cision

JANUARY 9, 2018

Infographics. We learned a lot about the viability of visual content in the 2017 State of the Media. Informative, aesthetic infographics drive immense engagement. Infographics are plug and play, citable and are liked and shared 3x more on social media. How to do it? How-To-Guides.

Case Study 210

Case Study How To Infographics SEO 210

Cision

APRIL 19, 2016

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. Vitality of Social Media.

Social Media 0

Social Media Marketing Media Customer Service 0

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

AUGUST 20, 2014

I recently joined our agency’s VP Jean Hill in delivering a workshop on the data-driven science behind social media before more than 50 marketing executives for a Fortune 100 client. Possible goals for social media-delivered content are to: Generate the most possible click-thrus to your own website or other web property.

Social Media 97

Social Media Media YouTube Facebook 97

Waxing UnLyrical

JUNE 14, 2012

” It occurred to me that some people treat infographics like my three-year old treats “Starships.” One recent infographic illustrated this point quite well. Consider this infographic that I created. How Do You Like Them (Infographic) Apples? How do you like those apples?

Infographics 81

Infographics Pinterest Case Study Facebook 81

Sword and the Script

NOVEMBER 18, 2017

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics.

Infographics 80

Infographics Data Case Study Content Marketing 80

Sword and the Script

JUNE 18, 2016

More than half of dads on social media are inclined to agree they’ve had had conversations or found resources that helped them become better fathers. That’s according to a survey of 1,200 “social dads” by Social Media Link and presented in the infographic – Dads Do Social – published nearby.

Infographics 60

Infographics Social Media Media Survey 60

The Hoyt Organization

MAY 10, 2024

Google has unveiled a major update to its search algorithms and policies. Known as the March 2024 Core Update , this update is more comprehensive than the typical updates Google periodically rolls out. Google is also completely deindexing websites that provide low-quality content and poor user experience.

Google 82

Google Engineering Infographics Policies 82

Business Wire

FEBRUARY 21, 2017

Google Trends is a free service that Google offers to show writers, content creators, marketers and PR pros what information people are looking for within Google search. You will also want to monitor social media channels via your NUVI report to see if your newly revised headline message resonates with individuals.

Writing 220

Writing Report How To Google 220

Cision

MAY 29, 2017

The search industry was further revolutionized with the introduction Google’s Instant Results around 2010. Social media sites such as Facebook have content discovery features integrated into its algorithms. Consider the News Feed offered by the social platform. The focus was more on quality of content. Think again.

How To 129

How To Content Marketing Engineering Advertising 129

PR 20/20

NOVEMBER 11, 2016

Peggs is the founder of Marccx Media , a digital marketing agency specializing in Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Before Marcxx, Peggs worked at Google in business development, forming digital media and advertising partnerships in the United States and Asia. Ask fellow bloggers for links.

Infographics 80

Infographics SEO Strategy Viral 80

The Proactive Report

DECEMBER 24, 2014

It’s not just about social media, checking email, conducting a search or shopping. iPhone users prefer spending time consuming media, with news apps, radio, photos, social networking, and weather as the highest-ranking categories, while Android users spent more time in search (Google) and email (Gmail).

Mobile 201

Mobile Strategy Web Consumer 201

Contently - Strategy

AUGUST 15, 2024

If you’re starting from scratch with your customer research, Google Analytics and your own audience surveys can become your best buds. Before you go around making changes to your existing SEO strategy (or start to build one), take a look at how your current content is performing with the help of Google Analytics and Google Search Console.

Content Marketing 64

Content Marketing Strategy How To Marketing 64

The Proactive Report

JULY 31, 2017

You also need content that’s visible in social media. If it is truly 10X content Google will love it. Get it out there and amplify it in any way possible – promote it on your own social media channels. Pay for social ads aimed at a targeted audience. We tend to trust information from others “just like us.”.

Engineering 188

Engineering Interviews Infographics Social Media 188

Shift Communications

MARCH 5, 2015

In a vague post late Sunday night, it was confirmed that Google was heading in the direction of dismantling Google+ into separate products – Streams and Photos. It is projected that over the next few months, Google will continue to improve its technology to fully build out Streams and Photos as separate entities. Tori Sabourin.

Google 60

Google Infographics Advertising Advertising 60

Waxing UnLyrical

MARCH 21, 2014

My friends over at Rad Campaign gave me a heads up on an interesting infographic over at craigconnects , that says it “cracks the crowdfunding code.” Debra Askanase, who recently joined the National Brain Tumor Society and who worked at FirstGiving in the past agreed that the tips in the infographic are spot on.

Nonprofit 103

Nonprofit Infographics Community Content Marketing 103

Buzzstream

FEBRUARY 9, 2024

Google doesn’t like it when link builders try to game the system, and they regularly take steps to discourage this. Gray hat tactics aren’t explicitly banned by Google but are looked down upon. Journalists rarely share infographics, so this is more of a blogger outreach tactic.) Building links is supposed to take work.

Google 71

Google Infographics Pitching Resources 71

Cision

JUNE 2, 2017

Step 1: Google Your Competitors. Despite its 1990s appearance, Google is still the “go-to” site to start the competition sleuthing. Social networks will provide the most revealing insights as they are the most public and transparent to competitor and innovator online activity. Miscellaneous social networks.

How To 198

How To Real Estate Web Case Study 198

Marketwired

MARCH 31, 2016

In the process of preparing for the event we discovered a few ways that the IR community is using digital technology to more effectively reach and engage investors, shareholders, analysts and target media. In particular, YouTube videos are given preferential treatment (possibly because Google owns YouTube). Leveraging social media.

Technology 100

Technology Infographics Financial YouTube 100

ImPRessions - Crenshaw Communications

APRIL 18, 2019

A provocative blog post can be distilled in to a series of digital videos, or a C-level Q&A posted on LinkedIn or another social platform. Survey results can easily become infographics or the centerpiece of a customer newsletter. Be strategic with newswire distribution.

Infographics 149

Infographics Retail Resources Employee 149

Cision

JANUARY 11, 2017

According to data from serpIQ that analyzed the top 10 search results for over 20,000 keywords in the Google search engine, the average content ranking in the top 10 results has at least 2,000 words. According to the study, here are the most shared content types in order of popularity: Infographics. 1,000 words? Well, there is.

Strategy 120

Strategy Infographics Content Marketing Study 120

Contently - Strategy

SEPTEMBER 19, 2024

For more inspiration, check out this brand archetypes infographic from Printsome. M&M’s is a jester on a mission to enjoy life, Google is a sage on a quest for knowledge, and Crayola is a creator who’s “non-conforming by nature.” It categorizes household name brands into different archetypes.

Exercises 52

Exercises Brand Branding Airlines 52

Shift Communications

APRIL 6, 2015

In early 2007, SHIFT CEO Todd Defren commissioned a map of the social media world to better visualize the social media landscape. This was a simpler time, when MySpace ruled the social media sphere and people still blogged heavily on services like LiveJournal. Analytics Data Data-Driven PR Infographic'

Social Media 60

Social Media Data-Driven PR Infographics Media 60

Waxing UnLyrical

MAY 20, 2013

Why: Information overload is a common ailment for anyone who works in social media. Why: If you didn’t read this post when it published not that long ago, here it is again; it covers tools that help you manage email, scheduling, social media, and more. 20 free tools to evaluate social media.

Tools 98

Tools Infographics Google Resources 98

Cision

SEPTEMBER 24, 2015

Headlines have always mattered , and they matter more today, thanks to SEO and social. Google crawls, maybe, 70 characters of a headline. Social—think: Twitter—truncates messages. Plus, any social feed moves so fast that the headline has to capture attention immediately. Use them wisely! Use subheadings.

SEO 120

SEO Google Infographics Creativity 120

Shift Communications

DECEMBER 22, 2014

Our top posts from the first quarter of 2014 focused on social media and content. Facebook was busy in the first quarter of 2014, and when news of its updated news feed algorithm hit the airwaves, the media was buzzing. Want to see how to do this for your blog? Here’s how. Let’s take a look: 1.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

Waxing UnLyrical

JUNE 17, 2013

The Ugly Side of Social Media Sharing. 8 Steps To Effective Content For Social Media. Why: Great tips from Michael Brenner to perfect your social media presence that apply to all outlets including Facebook. Infographic: How to create the perfect Facebook profile picture.

Facebook 105

Facebook Infographics Social Media Resources 105

5W PR

NOVEMBER 19, 2021

In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. The number one outlet is social media followed by informative pieces on websites, blogs, and e-newsletters.

Content Marketing 148

Content Marketing Marketing Measurement Construction 148

Rock the Status Quo

SEPTEMBER 2, 2015

Are we focused on social media platforms with hardly any users? S ocial media is fantastic – but choosing the right platforms to focus your effort is critical. The marketing industry overflows with massive hype about social media – but is it worth the time investment? There’s a MASSIVE DIFFERENCE.

Instagram 100

Instagram Pinterest YouTube Social Media 100

Cision

OCTOBER 28, 2015

Do a quick Google search and you’ll find plethora of other statistics illustrating that visual content beats out text every time. Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics. Images inspire sharing.

Communications 120

Communications Telecommunications Infographics Video 120

Contently - Strategy

AUGUST 30, 2022

Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Blog posts into social media content. Enter: Content repurposing. The problem?

eBook 143

eBook YouTube Video Social Media 143

Prowly

FEBRUARY 26, 2025

Brand metrics Social mentions - see how many times your brand is talked about on social media platforms, discussion forums and so on. Share of voice - a metric known to many, it's simply a way to measure and compare your brand's media presence vs. your competitors. This is important and measures general brand awareness.

Digital PR 104

Digital PR Case Study SEO Measurement 104

The Proactive Report

JULY 23, 2018

And since Google dominates the search market, it pays to develop content that meets Google’s quality guidelines and ranking rules. Google’s Aims. As early as December 1998 “PC Magazine” reported that Google “has an uncanny knack for returning extremely relevant results.”. The Google Algorithm.

Google 113

Google Guidelines Web B2C 113