PR for Anyone

AUGUST 17, 2021

I’ve shared posts about newsjacking before where you take what’s trending online and pitch around that. We used to suggest just looking at Google and Twitter but now I’m throwing TikTok into that mix. Watch this great interview I did with David Meerman Scott who coined the phrase “neswjacking.”

Trends 246

Trends Television Exercises Pitching 246

ImPRessions - Crenshaw Communications

AUGUST 7, 2018

PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. PR tips for reactive media pitches. Some call it newsjacking. Combine automation with human monitoring.

Pitching 136

Pitching Media Privacy YouTube 136

Buzzstream

MARCH 19, 2025

As Doug is an expert in all things podcasting, I figured picking his brain about pitching yourself or your clients to get on podcasts would be an excellent opportunity. Ditch the Templates Generic mass-pitching doesnt work. Prioritize Relevance Over Volume Mass pitching might land you spots on low-quality podcasts.

Pitching 71

Pitching How To YouTube Tools 71

Buzzstream

SEPTEMBER 3, 2024

Once upon a time, emailing journalists meant buying a list of media email addresses and blasting out a generic pitch. Some got coverage, but the vast majority of pitches were irrelevant, which decreased journalist receptivity to pitches overall. Personalized email pitching is the key to success today.

Pitching 126

Pitching How To Digital PR Data 126

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

But one detail that interested communicators was that it brought on PR agency Definers Public Affairs to run political-style oppo against competitors like Google and Apple. On a content site created by the agency it accused Google of unsavory business practices and noted that Apple collects personal data of users.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

PR for Anyone

JANUARY 5, 2022

Are you looking for strategies to pitch the media today? If you need a quick refresher on Newsjacking, here’s an interview I did with David Meerman Scott who coined the phrase: How do I know about new laws in my state? A simple google search of “new laws in [state] 2022” gives you quite a few resources.

Pitching 130

Pitching Strategy Publicity Media 130

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

And there are certain B2B tech sectors, like cybersecurity, where reactive media pitching is often a large and important program component. ” Reactive media pitching should not be the centerpiece of a good PR program; however, it can help capitalize on opportunities that generate tangible results and positive buzz.

Trends 293

Trends Pitching Agency B2B 293

OnePitch

NOVEMBER 9, 2022

On this week’s Pitches That Placed, we’re highlighting a pitch that introduced a founder and landed an interview and coverage in Forbes. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . Here is a link to his recent interview on the ABC show Let’s Talk Live: [link].

Pitching 104

Pitching How To Interviews Resources 104

Flack's Revenge

JANUARY 17, 2019

They interviewed Kai-Fu Lee, the so-called Oracle of AI who boasts a Ph.D., Apple, Microsoft, and Google stints, and runs a Chinese VC firm that’s minted a number of AI unicorns. Can we expect an army of PR writing and pitching flack-bots any time soon? He painted an awe-inspiring picture of the state and direction of AI.

Insurance 234

Insurance Insurance Privacy Interviews 234

PRSay

APRIL 2, 2020

Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more. If you’re offering an interview, then be prepared to use whichever platform the journalist prefers. And always be ready with a backup plan if the technology fails.

Skype 206

Skype How To Crisis Pitching 206

Rock the Status Quo

NOVEMBER 12, 2014

You distributed a press release, landed a byline and pitched your heart out last month, but THIS month is looking pretty grim when it comes to landing fresh press. Pitch some fast blog post ideas related to their audience and their needs. Google is your BFF for this. You’re stressing about it. Public Relations'

Real Estate 195

Real Estate Pitching B2C Fashion 195

Cision

FEBRUARY 22, 2017

You’ve submitted your pitch, completed an interview with the reporter, and they’ve just sent you a link to the completed story. If you have Google Analytics, adding UTM tracking code to the link so that you can see leads and goal completions on your website. . Maintain a relationship with the reporter.

How To 245

How To Media Report Social Media 245

PR for Anyone

APRIL 6, 2022

Although it’s still cold where I am, NOW is the time to start pitching the media all of your spring ideas. What I pitched was that the number one search on Google right now is “how to clean…” People are searching for “cleaning tips” and I’m going to provide it. And you have graduation.

Pitching 130

Pitching Television Media Real Estate 130

Waxing UnLyrical

JULY 10, 2013

Image: Rhinowrites via Google, CC 3.0. We love following up with them after pitching an interview/story idea. I said, “Often PR professionals are heard talking about the ‘elevator pitch’ – a short summary of the story we are trying to sell the media that we can describe in a span of a few seconds.

Pitching 97

Pitching Twitter Social Media Agency 97

Sword and the Script

APRIL 4, 2023

A quick Google search says the average business book has roughly 50,000-60,000 words. The podcast covers the following: PR tech vendor landscape , adoption of AI AI to generate & analyze content, monitor media, and hone and target pitches. Challenges Will AI take your job away? Avoiding quality pitfalls, ensuring responsible usage.

Publicity 214

Publicity Software Fashion YouTube 214

Cision

SEPTEMBER 29, 2016

Selected for an exclusive interview with the Fortune 500 executive! The wheels in my head were spinning with how I might pitch the story to my editors. Here, in no particular order, are four other bits of research that should be considered “homework” before you hit send on that next pitch. One of a handful of journalists!

Pitching 0

Pitching Journalism Writing Print 0

PRSay

MAY 8, 2020

Attitudes shift about virtual interviews. There was once a time when a journalist would scoff at the idea of an interview over Skype or Google Hangouts. If your story isn’t relevant now , then it may not be worth pitching. Now, these are tools that they need to use to do their jobs. Nimble coverage is crucial.

Skype 199

Skype Media Interviews Advertising 199

Sword and the Script

AUGUST 13, 2024

Talk to customers and practice what you preach Start a podcast – and then interview people you wish would be your customers. It’s a podcast that interviews B2B marketing leaders about marketing. I’ve listened to this podcast for years and twice successfully pitched clients as guests. The team has produced 1,000 episodes to date.

Creativity 103

Creativity B2B Examples Marketing 103

Cision

JANUARY 18, 2018

You never know when that media contact might reach out again for an interview or a quote, so be a good social neighbor and share those mentions. Google isn’t a fan of republished content, and it could do both the publisher and your own site harm if you copy and paste it to your own blog. You could ask 100 experts for their best tip.

Strategy 276

Strategy How To Media Infographics 276

Cision

JULY 25, 2017

.” That’s a pretty bold statement considering that Google has more than 200 reported ranking factors. Search engines like Google and Bing regularly probe the quality of sites, which means those with low-quality get pushed down in the search results.

Strategy 257

Strategy How To SEO Engineering 257

PR for Anyone

SEPTEMBER 1, 2021

I made so many mistakes when I first started pitching. I didn’t realize there was a system and a calendar to pitch the media. I was pitching national magazines a few weeks before I wanted to appear in them. I pitched holiday gift guides in November. Lots of pitching failures led me to figure out the system.

Pitching 130

Pitching System Google Local 130

Contently - Strategy

AUGUST 27, 2024

Marketers typically think about lobbing their pitch at prospective clients, but the same exercise could help you onboard freelancers. A couple simply forward me press releases and offers for interviews, and I can choose whether to bite or not. Style guide and pitch guide What’s your stance on the Oxford comma?

Pitching 52

Pitching Interviews Employee System 52

Cision

APRIL 18, 2017

Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. Go back to your list of 10 keywords or phrases and, one-by-one, type them into a Google search bar. While at the conference, I’m going to do several media interviews that link to that original blog post.

Exercises 198

Exercises Google Writing Blogging 198

PR for Anyone

MARCH 10, 2022

I had no idea how important mindset was when pitching the media until I really dove deep with myself and now with my clients. I remember the first time I pitched, I was a nervous wreck! But then, as my confidence in what I was doing grew, that confidence came through in my pitches and my follow up and with that, came more yeses.

Media 130

Media Pitching Television Interviews 130

Buzzstream

JULY 26, 2018

An exception to this is a recent podcast interview of Mark Risher. If you’re running media or blogger outreach campaigns, you can learn much of what you need to know from a 90 second segment of this interview. . Transcript of the Interview. Here’s a lightly edited transcript of the relevant parts of the interview.

Google 75

Google Interviews System Pitching 75

PR for Anyone

OCTOBER 20, 2021

Interview a customer. The other thing you can do is use this content as media pitches. Create Content Using Media Pitches. I hear this all the time from everybody, the content, the content but you really have to put content out there because people are going to Google you before they work with you. PR FOR ANYONE.

How To 130

How To Video Interviews YouTube 130

Prowly

FEBRUARY 13, 2025

You can also provide feedback sessions with your target audience during interviews or start gathering post-service survey data. Go-To free tools Use social listening tools, check Google Trends data as well as native social media platform analytics. You can use Google Analytics or social media listening tools for this.

Measurement 104

Measurement Tools Branding Brand 104

Prowly

MARCH 4, 2025

Email pitches? 2 Personalize your pitches You can input all the recent work your target journalist has done and find a way to capture the recipients attention. We want to ensure that no answers to interview questions or pitches generated by AI will ever be sent to an editor. Attention-worthy subject lines?

Trends 104

Trends Reddit Pitching Data 104

Ishmael's Corner

OCTOBER 29, 2014

Several years ago we interviewed 65 sales people at major computer retailers (Best Buy, Fry’s, etc.) Google won. More than any single publication, Google was the source most mentioned as a third-party source that helped these salespeople in their day-to-day jobs. They could answer with as many sources as they liked.

Facebook 148

Facebook Storytelling Media Retail 148

Buzzstream

MARCH 5, 2025

Or, just Google best free X tools in your industry. Plus, it doesnt violate any of Googles link building spam policies. Use Google Trends New Trending Now section for reactive PR According to the leaked API documentation , Google seems to prefer getting links in these kinds of fresh news stories.

Digital PR 62

Digital PR Pitching Study Google 62

PR Job Coach

NOVEMBER 26, 2020

With another decade of experience in communications and marketing agencies, Scott has advised clients that include Walmart, McDonalds, IBM, Coca-Cola, and Google, among others, and The Economist ranked him as #1 atop the list of 25 Social Business Leaders. One job seeker created a targeted Google ad directed at a specific hiring manager.

Corporate 274

Corporate Leadership Advertising Advertising 274

The Proactive Report

JULY 31, 2017

expert interviews. A series of interview with users who had amazing success with the product can create that emotional response. Video interviews with dermatologists on the causes of eczema and how to treat it could provide the useful answers Moms want. If it is truly 10X content Google will love it. What kind of content?

Engineering 188

Engineering Interviews Infographics Social Media 188

Sword and the Script

JULY 26, 2022

Do you want to have an interview with her?” It means you spend a lot of time researching publications, figuring out their editorial point of view, drafting pitches, getting rejections or no response at all, and all potentially with no reward. Now, start crafting your pitches. Make your pitch as personalized as possible.

Media 185

Media Pitching Agency Guidelines 185

PR Job Coach

AUGUST 21, 2010

In my early years in public relations, I was constantly reminded by reporters, editors and columnists that the cardinal sin of media relations was trying to pitch without knowing, reading or understanding the reporter’s work and beat. If you see a firm or job that attracts your interest, prepare yourself well to pitch.

Web 139

Web Pitching LinkedIn Interviews 139

Buzzstream

MARCH 3, 2020

While your first instinct might be to pitch podcasts that can be found on Spotify’s Top Podcasts page, I recommend reaching out to lesser-known podcasts that discuss a niche topic that’s related to a topic you’d like to discuss. All goes to show that the conversation doesn’t stop once the interview is over with.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

PR for Anyone

MARCH 23, 2022

I assumed that you pitch a publication right before it comes out. The great news for people like us trying to pitch a magazine is that it also lets us know exactly what the content of the magazine is going to be that particular month. Plan out your own editorial calendar of what you could possibly pitch every month. Transcript.

How To 130

How To Pitching YouTube Advertising 130

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

From there, it’s important to time the dissemination of attendee invitations, press releases, media alerts and post-event pitches with precision. We find it very effective to build the run-of-show collaboratively with other teams and vendors on a Google doc or other cloud-based program. Have a structured and detailed run-of-show.

Pitching 185

Pitching Survey Video Print 185