Google Journalism Pitching 
Cision
JULY 25, 2017
.” That’s a pretty bold statement considering that Google has more than 200 reported ranking factors. Search engines like Google and Bing regularly probe the quality of sites, which means those with low-quality get pushed down in the search results. Follow him on Twitter @nbell94102.
Buzzstream
MARCH 19, 2025
As Doug is an expert in all things podcasting, I figured picking his brain about pitching yourself or your clients to get on podcasts would be an excellent opportunity. Ditch the Templates Generic mass-pitching doesnt work. Prioritize Relevance Over Volume Mass pitching might land you spots on low-quality podcasts.
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Cision
SEPTEMBER 29, 2016
The wheels in my head were spinning with how I might pitch the story to my editors. Here, in no particular order, are four other bits of research that should be considered “homework” before you hit send on that next pitch. You can get a good sense of which areas the freelancer covers through a basic Google search. So don’t ask.
Deirdre Breakenridge
APRIL 15, 2019
When the time came to get my story out, I hit speed-dial to get one of these journalists on the phone and gave them the pitch. One of the key performance indicators of digital content is how well it ranks in search engines like Google, since a large portion of publisher web traffic comes through these portals. Journalists take note.
Buzzstream
SEPTEMBER 3, 2024
Once upon a time, emailing journalists meant buying a list of media email addresses and blasting out a generic pitch. Some got coverage, but the vast majority of pitches were irrelevant, which decreased journalist receptivity to pitches overall. Personalized email pitching is the key to success today.
Cision
OCTOBER 5, 2015
According to Cision’s 2015 Social Journalism Study , 67 percent of journalists spend up to two hours on their social media accounts each day, up from 38 percent just three years ago. While there’s been a slight increase in the amount of journalists accepting pitches via social media, that’s not the way to go, at least not for the time being.
PRSay
APRIL 2, 2020
But it’s the new reality as the journalism industry is sending reporters, producers, anchors and editors home to report on the COVID-19 pandemic in real-time. Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more.
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