5W PR

MARCH 25, 2025

SEO: Maximizing Local Search Visibility Local search engine optimization directly impacts new member acquisition. Your SEO strategy should focus on three key areas: Google Business Profile Optimization Your Google Business Profile serves as a critical touchpoint for local searches.

Strategy 78

Strategy Marketing Local SEO 78

Agility PR Solutions

DECEMBER 9, 2018

Sixty-four percent of marketers who participated in a recent survey from SEO technology firm Moz about local search trends, strategies and tactics said that local search results on Google act as their business’s “homepage”—but one-third of them find local rankings too complex to understand or control.

Local 86

Local Google Marketing SEO 86

Cision

MAY 2, 2017

Start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. An accountant can talk about new tax laws and what that means for local businesses. Remember that Google is a question search engine. Make your business newsworthy.

Social Media 167

Social Media Media Local Pitching 167

Cision

AUGUST 15, 2017

Have you noticed on your local or national news programs how often they now say, “Go over to our Facebook page and leave a comment” or “Tweet us what you think?” If you want to pitch your local television programs, you’re going to need to put a social media spin on it as well.

Pitching 319

Pitching Television Media Social Media 319

Ronn Torossian

JUNE 5, 2019

Sandra recently began marketing her shop locally using the paid search on Google and a […]. It’s the perfect combination of relaxation and a quiet work environment, and she enjoys catering to wellness-minded individuals. The post Photography Matters: Why Investing in Quality Photos Boosts Marketing appeared first on.

Marketing 264

Marketing Small Business Local Google 264

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

As voice-enabled devices and virtual assistants like Siri, Alexa, and Google Assistant become common, voice search is also transforming how consumers interact with brands and information. Voice searches also often have a strong local intent, such as finding nearby businesses or services. According to Demand Sage, there are 4.2

SEO 339

SEO Reputation Local Consumer 339

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Google reached into its deep pockets and rolled out an $800 million program of direct financial assistance , ad credits, and grants to businesses with active Google Adwords accounts. Sure, what helps its advertisers helps Google, but it’s real money where it’s needed. Big Tech has stepped up. Self-serving?

Brand 284

Brand Branding Small Business Retail 284

The Proactive Report

SEPTEMBER 3, 2024

This works perfectly for locally targeted keywords, and just as well for broader, nationally targeted keywords. Featured Snippets & Knowledge Panels Nearly 60% of Google searches end without a click in 2024. When they do that, the search engines offer a list of suggested answers in the autocomplete/autosuggest drop-down.

SEO 246

SEO Engineering Google YouTube 246

5W PR

NOVEMBER 11, 2024

Showcase a deep connection to the local community and culture. Offer experiences that allow guests to immerse themselves in the local way of life, such as cooking classes, guided tours, or cultural events. Focus on Local SEO to Increase Online Visibility Ensure the website is mobile-friendly and includes relevant keywords.

Hotels 78

Hotels Local Travel Marketing 78

Buzzstream

FEBRUARY 17, 2025

Google crawls these to get from one site to another. Nofollow links – Links marked with nofollow, according to Google, get ignored. Syndicated links – Links appearing within syndicated content, which Google views as duplicate content. The standard backlink. Though some disagree.) How to Track Impact?

Digital PR 112

Digital PR Report Google Radio 112

Contently - Strategy

MAY 11, 2024

Naturally, we turned to our go-to expert on all things local and delicious: Google. According to data directly from Google , searches containing the phrase “open now near me” have grown globally by over 400% year-over-year. So, what is local search optimization, and why is it important? Is Local Search Important for SEO?

Local 82

Local SEO Strategy How To 82

5W PR

FEBRUARY 14, 2025

Start by identifying your three most likely crisis scenarios – these typically include customer complaints going viral, product failures, or local emergencies affecting operations. Set up monitoring using free tools like Google Alerts and TweetDeck to track mentions of your business.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

Agility PR Solutions

JULY 25, 2018

A new national survey shows that although nearly one in five Americans immediately associate the word “news” with the word “fake,” only a tiny number use that word to describe local news, new research reveals. The post When they hear “news,” most people think “fake”—except for local news appeared first on Agility PR Solutions.

Local 94

Local Survey Journalism Google 94

PR for Anyone

APRIL 21, 2020

Part One of ‘Public Relations Management First of all, you have to think about your local market. That being said, there is a huge opportunity to stand out locally. But start really watching your local news. You can even Google on the latest updates. You need to spend time on Google and concentrate locally.

Industry 189

Industry Local System Google 189

Bianchi Biz Blog

DECEMBER 5, 2024

A combination of competitive corporate tax rates, strategic location and robust regulatory framework has made Ireland highly attractive for FDI over the past two decades, with some of the world’s biggest tech firms (Google, Meta, Amazon) having their European headquarters in Dublin.

Radio 83

Radio Sports Marketing Local 83

Stephen Waddington

JANUARY 3, 2019

Add a few extra groceries into your weekly shop and leave them at the collection point at your local supermarket. Alternatively use Google Maps or the Trussell Trust website to find your local foodbank and drop in food yourself. Here’s a list if you’re wondering what to donate.

Local 92

Local Community Film Government 92

ReimaginePR

JULY 25, 2018

It’s the marketing discipline which helps visitors easily find your site in popular search engines like Google. and the almighty Google. A couple of key terms that we’ll be using moving forwards: AdWords – The pay-per-click advertisement program that Google uses. A great example is Google Analytics. Unfamiliar?

SEO 211

SEO Tools Engineering Google 211

5W PR

FEBRUARY 9, 2025

If you’re entering a new market, prioritize local business press and industry analysts who can validate your expansion. Google Alerts lets you monitor mentions of your brand, competitors, and industry keywords at no cost. Maximizing Free PR Tools and Resources The PR toolkit available to startups has expanded dramatically.

Strategy 78

Strategy Case Study Pitching Measurement 78

ImPRessions - Crenshaw Communications

MAY 20, 2020

Slack’s long list of integration partners, like Google Drive, Zoom and Outlook, can help nearly any team work smarter. . Download the Starbucks app (or Dunkin Donuts or a local coffee shop) and treat yourself to a large cold brew before diving into that PR plan; you deserve it. . What app can you not live without?

Mobile 306

Mobile Content Marketing Pitching Social Media 306

Buzzstream

JANUARY 21, 2025

Quick Takeaways LLMs used by OpenAI and Google are heavily curated datasets. Some common LLMs you might have heard of are OpenAI’s GPT series, Google’s LaMDA, and Meta’s LLaMA. Google uses C4. Ziff Davis study shows that heavily curated datasets contain a higher proportion of high-DA websites. Buzzfeed, Inc.

Data 71

Data Local Groups Corporate 71

Cision

MARCH 7, 2017

To search for influencers, use your own network and do some research on Google, but that can only take you so far. AKA Media created several targeted lists to reach national and local news, sports and features producers and reporters. By doing so, they gave local reporters a unique angle for a compelling story.

Case Study 197

Case Study Sports Pitching Local 197

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

You can set up Google alerts on your phones and laptops, listen to daily podcasts and sign up for newsletters in pertinent industries. Recently, we sent out a pitch offering our client LiveIntent , to discuss the importance of local newspapers and their email newsletters amid changes due to COVID-19.

Pitching 333

Pitching Case Study Leadership Data 333

PR Job Coach

JULY 1, 2012

You can do this by attending meetings and workshops by the local chapter. Expand your network of contacts in the field and begin to institutionalize them through tools such as LinkedIn, Facebook, Google+, Ning and Viadeo, to name a few. Google yourself to assess what you are known for or how you are identified.

How To 180

How To Google LinkedIn Facebook 180

PR for Anyone

OCTOBER 11, 2021

If you are pitching national publications, you have to submit 4 months in advance, regional is 2 months, and local newspapers and television are two weeks unless it’s breaking news. A simple Google search can help you find more. One important thing to note is the media calendar. Here are a few ideas to get you started.

Real Estate 221

Real Estate Pitching How To Television 221

Shift Communications

MARCH 30, 2015

Maryalicia asked about how you might use Google Analytics for a hospital: What a terrific question. As a Google Analytics Certified Partner , we’re happy to share how Google Analytics can integrate into healthcare and hospitals. Hospitals also look for recognition at the local level. Christopher S.

Healthcare 60

Healthcare Analytics Google Local 60

PRSay

MARCH 20, 2020

Your local grocery store issues updates about what’s in stock every few hours. As people work from home during the coronavirus outbreak, they might prefer to use apps such Slack or Google Talk for short, more immediate communication. In times of crisis, the need to communicate can feel like an ongoing requirement.

Communications 218

Communications Employee Video Google 218

Axia PR

MARCH 15, 2023

Optimize your business listing on Yahoo Local reviews Businesses aiming to increase their web presence through local search engine optimization can use Yahoo Local. The tool works like other business-listing directories, such as Google, despite its declining market globally over the past years.

Local 62

Local SEO Reputation Web 62

5W PR

JUNE 3, 2019

This approach comes in handy when it comes to utilizing Google Ads and the targeting ability they provide to businesses in need of new customers. Google Ads are separated into two categories, each with its own target and strategy. Google Ads has made the use of their service as simple as possible for marketing professionals.

Google 68

Google How To SEO Local 68

PR for Anyone

NOVEMBER 3, 2021

Getting local media coverage makes you a star in your community. Here are some tips to create newsworthy story ideas: 1) Take a national trend or study and show how it relates to the local market (Trulia, Inman, Realtor.com and other regularly do studies and research). Just Google, “AARP magazine covers” and see what’s there.

Real Estate 130

Real Estate Publicity Television Newspapers 130

Flack's Revenge

OCTOBER 22, 2014

Google, Facebook, Twitter and Instagram are banned there). So in mainland China, it is still necessary to communicate in Chinese and localize communication efforts.”. Mainland Chinese heavily depend on domestic websites and internet services as news sources, thanks to the media censorship.

Government 214

Government Agency Mobile Technology 214

Prowly

FEBRUARY 20, 2025

per press release PR Underground is an affordable press release distribution service that publishes your announcement to Google News, 80+ syndicated news/TV websites, and social bookmarking sites. It lets users publish reports on PR Newswire, Google News, Yahoo Finance, CBS, Market Watch, and Fox News. per release $129.99

Analytics 104

Analytics SEO Engineering Financial 104

ReimaginePR

SEPTEMBER 9, 2021

Here, we are sharing a 9-step procedure to optimize your brand videos to rank higher in YouTube as well as Google search results. There are certain topics where Google allocates a substantial chunk of SERPs for video results. 4 Location For Local SEO. In this post, we are trying to simplify it. Let’s jump right in.

YouTube 156

YouTube Video Corporate How To 156

Agility PR Solutions

NOVEMBER 19, 2023

According to recent studies, 98 percent of people go through online reviews before patronizing local businesses. Another 87 percent evaluated local businesses with Google in 2022, a 6 percent increase […] The post 5 ways to track your brand reputation score appeared first on Agility PR Solutions. Can’t remember?

Reputation 110

Reputation Brand Branding Local 110

PRSay

FEBRUARY 6, 2024

In these days, when Google is testing a chatbot to write news, one way to continue to deliver high value to your clients and organization is to bring human intelligence to artificial intelligence. His construction was so great that the local paper sent a photographer to shoot it. Save $100 with coupon code PRSA24.

Writing 197

Writing Insurance Insurance Construction 197

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

According to a Google/KPMG report , 60% of Indian internet users claim that limited Indian language content is a barrier to adoption of digital services like news and online payment. When Spotify went hyperlocal last year with its debut campaign in India, it was able to reflect local culture, moods and social moments.

Mobile 156

Mobile Local Technology Television 156

PR for Anyone

SEPTEMBER 1, 2021

A simple google search will give you ideas. And then, on the local level, I want you to think about what’s happening in September. Do a little Google search. Watch and see how my client landed in the media using this topic. It’s back to school. The kids are wearing masks. I’ll give you an example.

Pitching 130

Pitching System Google Local 130

Contently - Strategy

FEBRUARY 3, 2022

When someone in San Francisco types “house extension cost” into Google, five out of the top ten results will be from lead generation sites. For example, according to Ahrefs, “dog groomers” attracts 86,000 searchers a month in the USA and it needs 123 or more quality links to rank on page one of Google SERP.

SEO 144

SEO Google Internal International 144