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Farewell, Burrelles [PR Tech Sum 56]

Sword and the Script

Burrelles bigs farewell to print media monitoring; PRophet adds Google AI models; Meltwater announces new AI features A few days ago, Burrelles ended its print monitoring services. It’s pretty wild to realize that print monitoring was a thing before press releases. Burrelles was founded in 1888. Perhaps that’s true.

Print 158
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Brand Visibility: What It Is and How to Increase It

Prowly

The key channels to measure brand visibility include social media, search engine results pages, print, TV, radio, earned media, and similar channels. Track mentions in blogs, forums, print, and broadcast media. When measuring brand visibility, it's essential to differentiate it from brand awareness.

Branding 104
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Press Release Newswire Services – Worth The Cost?

ImPRessions - Crenshaw Communications

For a fee, any organization can upload their press release to a newswire service that distributes it directly to news organizations, much like the original news agencies like Associated Press fed reports to newspapers in the early days of electronic journalism. Keep a check on their pricing as they’re expensive.

SEO 279
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Faces & Markets of PRGN: Ireland – A Dynamic Economy and a Great Place to Do Business

Bianchi Biz Blog

A combination of competitive corporate tax rates, strategic location and robust regulatory framework has made Ireland highly attractive for FDI over the past two decades, with some of the world’s biggest tech firms (Google, Meta, Amazon) having their European headquarters in Dublin.

Radio 83
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Newspapers remain a political campaigning tool: question everything you read

Stephen Waddington

Newspapers are about as useful as campaign leaflets as a form of electoral scrutiny. The reach of the print media is much diminished since the 1990s. Media oligarchy The right-wing newspapers in the UK are controlled by a small number of people. It's The Sun Wot Won It" appeared on the front page of The Sun on 11 April 1992.

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Depressed and depressing: the state of UK news media

Stephen Waddington

News media in pain Newspaper brands continue to suffer as readers shift from print to digital. Popular newspaper brands have suffered double digit falls in print circulation with the Daily Star (-18%), Daily Mirror (-13%), and Daily Express (-12%) hardest hit.

Print 115
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"It was just on the web site, not in print."

Bad Pitch Blog

But if a client is (still) questioning the value of online placement vs. print placement, you should show them this video. Google''s ability to catalog and cache the interwebs means online clips gain value over time. Can you say the same about last week''s newspaper?' The Online Media from RealWire on Vimeo.

Print 47