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Addressing The “Scaries” In Ad Tech

ImPRessions - Crenshaw Communications

Privacy laws spook marketers. Now the privacy zombies are coming faster and more frequently. In reality the privacy regulations are well-intended and will protect consumers. Have you hired a Chief Privacy Officer? How have you adjusted your partnerships to account for privacy? However, beware! It’s frustrating.

Privacy 434
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Is Google Glass Just Another Nail in Privacy’s Coffin?

Melissa Agnes

A look at Google Glass’s privacy issues and terms of service by Judith Delaney, attorney. On April 15, 2014, Google had a one day sale of its Google Glass. This beta version cost $1,500 a pop that you had to pay by using Google wallet. Needless to say a price that is not realistic for most of us.

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5 PR Tips To Promote Expertise On LinkedIn

ImPRessions - Crenshaw Communications

For example, “Built and led comms team at high-growth technology startup in advance of IPO” is more specific and a bit stronger than “Headed comms at successful startup.” . Provide personal observations and opinions on the latest news; for example, what privacy updates mean for advertising or lessons to learn after a company’s been breached.

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Preparing For A Cookieless Future In Digital Marketing

5W PR

Google’s plan to phase out third-party cookies in Chrome, combined with increasing privacy regulations and growing consumer demand for data protection, signals the end of an era in digital advertising. These approaches focus on maintaining advertising effectiveness while prioritizing user privacy.

Privacy 78
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The Future of Programmatic Advertising: Social Media’s Next Chapter

5W PR

Social media advertising stands at a turning point as the industry adapts to major shifts in privacy regulations and consumer expectations. These challenges present both obstacles and opportunities as the advertising industry moves toward a more privacy-focused, AI-driven future. The Trade Desk’s Unified ID 2.0

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Talk to me

Stephen Waddington

A report by voice agency Vixen Labs explores how these voice devices, such as the Amazon Alexa or Google Home, are being used. Devices and usage Alexa is the most widely recognised and used voice-activated tech in the UK with 30% of people using Amazon’s technology. Around 25% of people are using Google Assistant via a smart speaker.

Privacy 199
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Cutting The Jargon In Ad Tech PR

ImPRessions - Crenshaw Communications

Surrounded by subject-matter experts in the space known as ad tech , I tried to hide my computer screen as I subtly googled almost every other word spoken. Or Google Topics. To safeguard consumer privacy, Google Chrome proposed the use of algorithms to create “cohorts” – groups of consumers with similar interests.

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