Sword and the Script

JULY 2, 2024

Burrelles bigs farewell to print media monitoring; PRophet adds Google AI models; Meltwater announces new AI features A few days ago, Burrelles ended its print monitoring services. Sword and the Script Media can help with B2B marketing, PR and social media. Burrelles was founded in 1888.

Print 128

Print Newspapers Google B2B 128

Contently - Strategy

MAY 11, 2024

Naturally, we turned to our go-to expert on all things local and delicious: Google. As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses.

Local 97

Local SEO Strategy How To 97

PR Fuel

SEPTEMBER 21, 2020

You can benefit from professional press release writing services if you’re nee to press releases. Read on to learn why PR writing in the way to go. By hiring press release writing services, you will be able to get instant exposure without going over your advertising budget. Achieve Instant Exposure. Boost Website Traffic.

Writing 66

Writing SEO Local Advertising 66

PR for Anyone

OCTOBER 28, 2021

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. You also need to be able to do a review of your assets (website and social media) and make sure you check out when the media checks you out. Google the journalists.

Publicity 130

Publicity Pitching System Small Business 130

The Proactive Report

MARCH 27, 2020

In 2019 Pew Research Center reported that more than half of adults get their news on social media. Groceries is one very obvious example – Google trends data shows the recent surge in demand as people look for home delivery. Figure out a social media content strategy. They will be will be watching.

Crisis 225

Crisis How To Small Business Social Media 225

Contently - Strategy

JANUARY 26, 2023

We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own. These include videos, webinars, podcasts, articles, and social media posts. What is thought leadership?

Leadership 145

Leadership Content Marketing Healthcare Google 145

PR Fuel

JANUARY 6, 2021

A press release is a public relations strategy that involves writing a brief communication about your business activities and sharing it with the media. But most of them don’t get picked up by the media and very few are read by the intended audience. Another great press release headline tip is to write an authoritative headline.

Writing 52

Writing How To Engineering Industry 52

Beyond PR

MAY 2, 2017

It’s the same thing with social media and PR. Social Media = Peanut Butter. Think of social media as the peanut butter. As a business owner, you must be on social media. If you don’t think you need to be on social media, consider the fact that there are over 2.7 PR = Jelly.

Social Media 78

Social Media Media Local Pitching 78

The Proactive Report

JUNE 26, 2017

One of the places you need visibility is in the search engines – Google in particular. Google’s purpose is to deliver the best possible content to people who type in a search query. The good news is there are some fundamental elements to search viability and Google has been kind enough to make them public.

Google 149

Google Guidelines SEO Digital PR 149

Cision

NOVEMBER 30, 2017

Creating a content contributor guide ensures that the assets you receive — no matter if they’re a one-time blog post, a series of videos or even a research paper — are consistent and follow the tone and style that you use on your blog. Want to write for Cision®? Media Tips. Headline writing tips. Google Doc?

How To 177

How To Guidelines Content Marketing Video 177

Burrelles Fresh Ideas

JANUARY 2, 2024

This evolution underscores a fundamental shift in how search engines like Google interpret and prioritize content. The Role of Video Content in SEO Today, 92.3% of internet users worldwide watch videos each week. The surge in video content consumption cannot be ignored in the context of SEO.

SEO 85

SEO Mobile Engineering Ethics 85

PR for Anyone

NOVEMBER 3, 2021

Make sure to Like and Subscribe to our You Tube Channel and ring the bell so you’re notified of new videos by clicking HERE. Getting local media coverage makes you a star in your community. Getting national media coverage gives you tremendous credibility with potential clients and customers. It’s Google.

Real Estate 130

Real Estate Publicity Television Local 130

Buzzstream

AUGUST 12, 2024

Hypotenuse AI Press Release Writing Tool Hypotenuse AI’s press release generator is part of a suite of AI-powered text generation tools. OpenAI’s ChatGPT does fairly well with writing press releases, but it all comes down to the accuracy of your prompts. Tip: No matter what, you’ll want to edit anything an AI tool writes for you.

Tools 62

Tools Pitching Google Digital PR 62

Cision

NOVEMBER 16, 2017

Underscoring this, consider that the number of readers who were referred to our site directly from Google has nearly doubled since the start of 2017. Before you’ve started to write, ask yourself: what is it about this announcement that my readers will find compelling? Write a Great Headline.

SEO 174

SEO Engineering Google Writing 174

Melissa Agnes

SEPTEMBER 4, 2020

Have you put strategic thought into what people find when they google your name? Google you. Auditing and optimizing your social media presence. Enhances the user experience with a strong narrative and your choice-photos and videos. Auditing and optimizing your social media presence.

Brand 234

Brand Branding Reputation Crisis 234

Business Wire

JUNE 28, 2017

We hop from one site to an app, and from one social media platform to the next. Tech innovation goes so fast that Facebook Live and Google News Lab have dedicated training centers for journalists, bloggers, and influencers. Utilize the latest storytelling tools, such as interactive photos and videos. What does it say?

Mobile 152

Mobile SEO Web Training 152

Business Wire

MARCH 20, 2018

What is Millennial Media anyway? When asked to define millennial media, the panelists said it was all about meeting the readers where they are; on social media video, web and mobile. If we don’t want to write it, no one’s going to want to read it,” Loudenback said.

Reddit 159

Reddit Media Analytics Trends 159

The Proactive Report

OCTOBER 22, 2017

A while ago I posted a video by Rand Fishkin on how to create 10X content- content that is 10X better than your competitors. The quality of writing and visuals is very subjective. But there are several indicators that can tell you how well your content is doing: The Google Quality Guidelines. Develop a Voice and a Perspective.

Measurement 154

Measurement How To Guidelines Analytics 154

Critical Mention

JANUARY 9, 2019

The current marketing funnel is made up of mass email and social media blasts, accepting anyone and everyone that comes through. John Hall writes in Forbes: “Too many companies see customers as gatekeepers to wallets; meanwhile, customers feel ignored at best–and insulted at worst–when the journey ends.”.

Trends 108

Trends Marketing Mobile YouTube 108

Karen Freberg

JULY 18, 2017

This actually was a topic of conversation on the Social Media Professor’s Community FB group I created, and this really struck a cord for me. We are all in the same boat if we are teaching social media since it’s constantly changing. Video and photo replies are now available on IG.

Social Media 40

Social Media Resources Media Case Study 40

PR Fuel

MARCH 22, 2022

Then, write your press release with that publication’s target audience in mind. If you want to ensure your release is picked up, dedicate time to the writing process. Once you define your target audience, you can start building a media list. Explore media outlets outside of newspapers, too. Start Writing.

How To 105

How To Guidelines Writing Pitching 105

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

MARCH 17, 2017

Beyond Google, there are sites like American Fact Finder , a resource for searching U.S. For both our clients and ourselves, we must spot and respond to, correct, or mitigate anything erroneous being said by the traditional media or those on social media. ” Master all types of writing.

Training 159

Training Pitching Writing Video 159

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Real effort into digital and social. Old and new tasks.

Communications 121

Communications Crisis Internal International 121

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. Video Analysis. Monitors “video content on social platforms” to identify “logos, celebrities, scenes and objects.”

Survey 147

Survey Software B2B Pitching 147

PR 20/20

DECEMBER 14, 2022

Swapping or adding any relevant photos and videos. We all should think of old blog posts like aged wine—the older it is, the more satisfying and valuable it becomes—and it takes a lot less time than writing a brand-new post. Monitored for large images and videos. How to write an effective content edit.

SEO 52

SEO Google Engineering eBook 52

Stephen Waddington

JUNE 17, 2021

Write and design for the smart screen if you aren’t already. Children and parents ignore age minimums for social media Despite most platforms setting their minimum user age at 13, by the age of 11 the majority (59%) of UK children use social media. 61% of the UK online adult population use Google Gmail.

Retail 88

Retail Mobile Facebook Instagram 88

Prohibition

FEBRUARY 2, 2024

No matter what you think, it’s undeniably a product that markets itself with the discussion on social media. Combining the use of its classic slogan and the current conversation around AI, KitKat Canada came up with a creative video campaign encouraging us to give AI tools a bit of breathing room. We chalk that up to a win!

Marketing 62

Marketing Film Creativity B2C 62

Waxing UnLyrical

OCTOBER 17, 2012

Video is a wonderful tool for telling a compelling story. It can be valuable for SEO , useful as a straight-forward marketing tool , and increase the reach of your message via social media in countless ways. Thankfully, creating a video doesn’t always have to mean heading out with a camera or hiring a crew to shoot new material.

Video 88

Video Interviews Resources Creativity 88

Critical Mention

NOVEMBER 9, 2018

This year marked further evolution in PR and marketing, as data-driven insights became even more imperative for creating brand awareness and understanding audiences on social media. With the New Year rapidly approaching, it’s time to start preparing for what lies ahead in the social media realm. In fact, it’s free!

Trends 106

Trends Social Media YouTube Storytelling 106

Cision

MAY 26, 2016

What makes one article, image, video or podcast delightful and another fall flat? The point here is to: Figure out what your content looks like (is it written, visual, video, interactive, audio?). Often this means sitting down and writing, designing, or recording. Delightful content is content that knows its audience.

Analytics 200

Analytics Energy Google Data 200

PR Fuel

SEPTEMBER 16, 2020

It’s a broad term that refers to all the ways your company interacts with the public and with the news media. The goal of PR is to create a positive image of your company and its leaders through a combination of news coverage and social media outreach. Owned media refers to any channel that you and your company own.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

We find it very effective to build the run-of-show collaboratively with other teams and vendors on a Google doc or other cloud-based program. Once we receive images, video or the highlights from a newsworthy speech or panel discussion, we package and pitch to relevant press for media coverage that can continue for weeks afterward.

Pitching 185

Pitching Survey Video Print 185

Contently - Strategy

NOVEMBER 12, 2019

In college, I majored in mass communication with a media studies concentration. Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills. I searched through Glassdoor, LinkedIn, and Indeed for traditional internships at media companies.

Content Marketing 111

Content Marketing Marketing SEO Video 111

Deirdre Breakenridge

MARCH 7, 2016

We shared our thoughts on a number of important topics, from preparing for your career and interviewing to working with HR recruiters and making yourself stand out online and through social media (the right way). When interviewing, a Google search uncovers everything on a candidate. Hands-on social media experience.

Communications 120

Communications Interviews Social Media LinkedIn 120

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Video gets even bigger. Social media breakup.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Solo PR Pro

APRIL 6, 2021

A reliable media database (Cision) is key and probably one of the most often used PR tools in my toolbox. A file sharing mechanism (DropBox) to share large files like photos and videos is a must and a proofreading tool like Grammarly also comes in handy on a daily basis. Microsoft: Get on that). We want to hear from you!

Tools 89

Tools Google LinkedIn Leadership 89