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Defense technology companies face unique challenges when building credibility with government stakeholders, military decision-makers, and industry partners. The most successful defense tech companies consistently demonstrate deep industry knowledge through strategic thought leadership initiatives.
ReputationUs and Blue Ocean Global Technology now offer its proprietary Reputation Health Score. What Is The Reputation Health Score? The RepUs and Blue Ocean Global Technology Reputation Health Score (RHS) is a quick, easy-to-understand snapshot of your organizations reputational health.
Today, RepUs published its TEN REPUTATION RISKS AND IMPACT FOR 2025. Corporate reputational risks are rapidly evolving, and as of now, the top ones include a mix of longstanding challenges and emerging concerns driven by digital transformation, regulatory scrutiny, and shifting societal expectations heading into 2025. MITIGATE RISKS.
Successful companies understand that their reputation is built on what they do and how they do it. According to Rupert Younger , founder and academic director of the Oxford Centre for Corporate Reputation, the key to their survival lies in the dual nature of reputation. Recent high-profile cases highlight this distinction.
The importance of solid and practical crisis management governance model. A crisis management governance model dictates who within an organization makes up the crisis management team. There are three critical attributes of a strong crisis management governance structure that I want you to keep in mind moving forward.
For organizations of all sizes, the ability to identify, understand and manage an increasingly complex array of reputational threats will be integral to success in the years ahead. With that reality in mind, here are four emerging reputation risks to consider: Targeted online attacks. Controversial statements.
Several studies conducted in the past few years have sought to identify what business issues are keeping CEOs up at night the most One group, Serenity in Leadership interviewed global business leaders across different business sectors earlier this year and found eleven general uncertainties concerning the C-suite. . Reputation Risk First.
For businesses, reputation has never been more crucial, new research from the USC Annenberg Center for Public Relations finds. According to its “ 2023 Global Communications Report ,” tangible benefits accrue to companies that build and maintain positive reputations. Every move is connected.
Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Influencer PR has become a popular strategy for building brand reputation – the most valuable currency in today’s business world.
I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis. Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend.
Being the steward of a company’s image and reputation comes with the job. To show leadership during a serious crisis situation. If the company’s reputation is in jeopardy, its CEO becomes the chief emergency officer by default. To advocate in the face of government or regulatory scrutiny. To signal a cultural shift.
The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. The four Ps of public relations leadership. This involves having rules that govern behaviour and decision-making and against which we will be judged. Principles.
Activism is making headlines worldwide right now for both good and bad reasons, whether its political and social pressure on diversity, equity, and inclusion (DEI) programmes in the US or environmental lobby groups taking the UK government to court over North Sea oilfield licenses. Thomson is one of the UKs foremost public affairs leaders.
According to recent data from the FDA, medical device companies face increasing scrutiny over their marketing communications, with compliance violations resulting in significant financial penalties and reputation damage. This includes any promotional content that makes claims about device functionality, effectiveness, or safety.
When a crisis hits, organizations must respond swiftly and effectively to protect their reputation, maintain stakeholder trust, and minimize potential damage. Crisis management in the defense technology sector requires meticulous planning, precise execution, and constant readiness.
The recent move by the Business Roundtable to redefine corporate priorities by emphasizing value beyond shareholder profits is the latest indicator that corporate reputation’s importance is on the rise. Could this mean a sea change in corporate governance? corporate boardrooms.
In many cases a board’s lack of diligence contributed in part to its company’s loss of reputation. If you are on a board, you may believe the primary responsibility for safeguarding your company’s reputation lies with your management. Environmental, Social and Governance (ESG). Board’s Responsibility.
Investment and financial performance will drive economic recovery from COVID-19 but it will need to be balanced with Environmental, Social, and Governance (ESG) performance and risk. ESG frames of reference The paper tackles the emergence of ESG and its implications for leadership, management, and communication.
Volatility and Value: A Study of Corporate Affairs Strategies, Structures and Operations in Time of Uncertainty , a new report published by Deloitte describes how the role of corporate affairs within large organisations is shifting from reputation management to growth driver.
It’s a major concern for our communities, governments and countries all around the world. The research gave us insight into trends regarding reputation and asset management. Responsible leadership is key, year after year. It was exposed with the COVID-19 pandemic. What does responsible communication entail?
In today’s “trust economy”, your company’s reputation is your most valuable asset. Yet the 2014 Edelman Trust Barometer shows that consumer trust in executives (and government) is at an all-time low. Crisis Preparedness Leadership in a Crisis' Subscribe to the podcast here , or via iTunes or Stitcher.
As government bickering and inaction continues, job seekers are growing ever restless, frustrated and annoyed because, for many folks, there just are no jobs to be had. Start building your own “thought leadership” credentials by blogging, commenting, tweeting or employing numerous other social infrastructure platforms.
Executive Thought Leadership According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. PR pros often hire small teams of writers and editors to help scale thought leadership efforts.
As we move toward a new year, ReputationUs encourages keeping your organization’s good reputation at the forefront of your business initiatives. Our annual list of Eight Reputation Enhancement Actions to Take offers guidance for the year ahead. Action 4: Promote Thought Leadership. See our blog for more details.).
Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation. The webinar is available for free to PRSA members.
Every year, the Edelman Trust Barometer measures trust in four institutions – government, media, business and NGOs. Building credibility is an important component of having a good reputation. This is all to say — facts help build trust, which help build a relationship — which help you maintain a good reputation.
In my case, it was as a PR writer of thought leadership articles. PR activities are normally used to support other business functions, like marketing, finance, government affairs or HR, rather than generating measurable results in and of themselves.
Be mindful to follow credible sources such as the CDC, WHO, and state and local government. Jon Goldberg is the founder of Reputation Architects Inc. , Managers should continuously monitor developments regarding the coronavirus and update their outlook daily, if not more frequently.
Today, RepUs published its TEN REPUTATION RISKS AND IMPACT FOR 2025. Corporate reputational risks are rapidly evolving, and as of now, the top ones include a mix of longstanding challenges and emerging concerns driven by digital transformation, regulatory scrutiny, and shifting societal expectations heading into 2025. MITIGATE RISKS.
Each year for the past 25, Edelman has measured trust in four institutions: Business, Government, Media, and NGOs. We know that people choose to do business with those they know, like and trust. Recently, the annualEdelman Trust Barometerwas released.
As boundaries blur between political, social and business arenas, more Americans are turning to the private sector for leadership, says a new report from FTI Consulting , one of the largest business advisory firms in the world. As a result, however, companies are becoming polarized, as opposing points of view clash.
The more complex it is, the more difficult it can be to manage reputational and other risks. Enhance governance and reassess the company’s role in the political arena. Companies are being asked to engage on more issues, through more mechanisms, and at more levels of government than ever before. Simplify political activity.
While small- to mid-size companies may not face the same pandemonium as the government if a leak occurs, a business announcement revealed publicly ahead of schedule can still wreck unnecessary havoc on your organization. Keeping internal and external stakeholders informed and assured is crucial for protecting your reputation.
I’m delighted that PR Daily published my opinion piece on Yanis Varoufakis, the problems of his leadership and questionable management of his reputation while Minister of Finance for the Government of Greece. To read it, just click on the PR Daily logo below.
Activities including reputation management, crisis communications, and contextual intelligence were AI-resistant and remain human-led. This involves advising on governance issues, particularly the ethical use of AI and the complex regulatory and reputational landscape we will encounter,” said Emeritus Professor Gregory.
It certainly makes our job as public relations professionals working to help banks and credit unions manage their reputation easier to navigate. A good reputation is essential to a bank or credit union’s well-being. But a good reputation is about more than having a good balance sheet. Reputation, Reputation, Reputation.
It certainly makes our job as public relations professionals working to help banks and credit unions manage their reputation easier to navigate. A good reputation is essential to a bank or credit union’s well-being. But a good reputation is about more than having a good balance sheet. Reputation, Reputation, Reputation.
But the thing is, with all the challenges, obstacles, and realities of crisis management today, by the time leadership reaches for this plan, the story is already miles ahead, potentially even going viral, and stakeholders are already demanding answers to their questions, concerns, and speculation.
Tauris ), examines how the United States and other governments can better understand the motivations behind Russia’s information-warfare attacks. One communicator I work with in the British government says the job of strategic communications professionals or PR professionals is to tell the truth well. [PR
The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. Understanding earned but unwanted media.
Creativity, multi-disciplinary/integrated communications, reputation and specialized expertise were priorities in agency search. The answers to a question about what is important to companies when it comes to engaging agencies is also telling. Content and social media capabilities followed close behind. With 5,000 U.S.
As communicators, we must be the voice of conscience for the companies, agencies, associations and government entities where we work. Reputation Management may seem like a buzzword, but this is where the heart of ethics and public relations intersect. Like an individual, a strong reputation is a company’s prized asset.
In order to do this, begin by asking yourself and your team the following question: Who, in a crisis, do you need to communicate with in order to minimize the negative reputational impact on your organization? Government organizations. The first step is to identify exactly who your key stakeholders are. Candidates. Customers / clients.
New leadership in Indonesia offers fresh opportunities for technology companies, but businesses must understand the policy and regulation changes that are coming. Beyond relocating the capital city to Nusantara (known as IKN), the government plans to take a holistic approach to address Indonesia’s digital economy development needs.
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