ImPRessions - Crenshaw Communications

JUNE 3, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. Vertical is short for vertical market, which is “a market encompassing a group of companies and customers that are all interconnected around a specific niche.”

Journalism 344

Journalism Internal International Pitching 344

ImPRessions - Crenshaw Communications

JUNE 28, 2022

The walls between practice areas mean there’s a disincentive to bring in staff from other groups even when needed. What’s the point of international offices or new services if they’re discouraged from spending time on client business due to internal competition or fiscal pressure? Value for money.

Agency 351

Agency Creativity Corporate Internal 351

ImPRessions - Crenshaw Communications

AUGUST 5, 2019

Mega-agency Edelman recently made waves by resigning a lucrative engagement working with for-profit corrections company The GEO Group, a top contractor for ICE. On closer examination, the Edelman/GEO Group situation is a great example of what not to do when faced with an ethical quandary. But that’s not what happened.

Industry 217

Industry Reputation Groups Internal 217

Deirdre Breakenridge

SEPTEMBER 1, 2016

Some of the situations we will discuss include scenarios with internal business relations and client communication. Be sure to also visit our LinkedIn Group to share your ideas. We hope you’ll join us on September 13th for an interesting and useful discussion on ethics in communication and business. Hope to “see” you on the 13th!

Ethics 268

Ethics Leadership Community Twitter 268

Onclusive

DECEMBER 6, 2019

Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. International Association of Business Communicators (IABC) World Conference . Public Relations Society of America (PRSA) International Conference. Digital Sales and Marketing World. Dates: April 5 – 7, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

NOVEMBER 11, 2020

Given that each story angle is different and every organization has its own internal structure, most can benefit from a deep media spokesperson bench that extends beyond the C-suite. Yet CEOs aren’t always available for interviews, and depending on a company’s size, they are most appropriate only for specific opportunities. .

Media 323

Media Interviews Financial Construction 323

ImPRessions - Crenshaw Communications

JULY 2, 2019

But according to The Holmes Report , “the divide between independent and public PR agencies is seen more clearly seen when analysing the performance of the Big 4 holding groups, whose PR operations grew by just 3.3% Yet most of the time independent status doesn’t translate into a tangible benefit or differentiator inside the agency.

Agency 259

Agency Creativity Internal International 259

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

There’s often the opportunity to package existing internal data, which can offer an opportunity for PR teams to convey expertise or make news. Great content results from great ideas – and sometimes those ideas rest with the senior executive team or other individuals outside the content marketing group. Short-form content.

Content Marketing 309

Content Marketing Case Study Marketing Data 309

Onclusive

JUNE 1, 2023

This is crucial for understanding what topics are important to your many stakeholder groups. When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. But with social listening you can get a true, real-time view of brand perception.

Strategy 370

Strategy Communications Reputation Measurement 370

PRSay

APRIL 26, 2021

How do you communicate the importance of taking action on inclusive language internally with employees and create an ongoing effort to educate and gain employee acceptance? How do you integrate more inclusive language into your organization? Here are some suggestions for starting this process. Create a DE&I style guide.

Education 217

Education Employee Training Community 217

5W PR

JUNE 27, 2023

When it comes to choosing a hotel group for travel accommodations , there are two options to consider. Those two are mass-market hotel groups and boutique hotel groups. Mass-Market Hotel Groups Mass-market hotel groups are known for their extensive global presence.

Hotels 78

Hotels Groups Travel Marketing 78

Stephen Waddington

MAY 4, 2021

Practitioners have supported business leaders in listening, planning and engaging with internal and external stakeholders in managing responses to the pandemic. The leadership and management concerns grouped under the heading of ESG aren’t new. In future the complex of concerns grouped as ESG will need to be managed together.

Publicity 197

Publicity Government Corporate Financial 197

Deirdre Breakenridge

APRIL 5, 2020

As for the 5 resources to lift others, I’ve included the following: Co-founder of TEKgroup International Steve Momorella’s Crisis Webinar (bit.ly/covidcrisisresources), covidcrisisresources), Wendy Glavin’s new LinkedIn Group called Tech Talk: From Newbies to Savvy.

Resources 222

Resources Video Instagram Crisis 222

Wadds Inc.

MARCH 19, 2024

As organisations manage a complex business landscape, the internal communications function can demonstrate its value as a strategic management function. My focus as a public relations practitioner and management researcher is on elevating the internal communications function's role in management. At Wadds Inc.

Internal 78

Internal International Communications Employee 78

5W PR

APRIL 19, 2023

Internal Benefits Accessibility and inclusion are essential for a company’s external reputation. But they also have significant internal benefits. This can help attract top talent from underrepresented groups. A survey found that over 60% of consumers are more likely to choose a brand that prioritizes diversity.

Internal 88

Internal International Transportation Employee 88

Sword and the Script

JUNE 11, 2024

Staffbase launches beta for new internal comms tool; Muck Rack team up with Shankman; Agility PR Solutions parent touts LLM deal with “big tech” In an unscientific observation, I’ve noticed a lot of companies are hiring internal communications. The company aims to solve two key problems facing internal communications with this launch.

Internal 92

Internal International B2B System 92

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

Content is one of the engines for thought leadership, and there are many ways to get the story out, from posting on the company website to being a part of a group like the Forbes Business Council. It can be used in direct marketing, particularly email newsletters, press materials, sales presentations, and internal sessions.

Leadership 295

Leadership Industry Conference Trade Shows 295

Melissa Agnes

APRIL 9, 2018

As a high-level overview, there should typically be three main groups within your crisis management governance model. It is also worth noting that the names of these three groups are descriptive for the book (and this article); they are not the actual names you should use within your organization! The responsible team.

Resources 180

Resources Crisis Management Crisis Government 180

ImPRessions - Crenshaw Communications

JUNE 17, 2021

For international meetings, remember that the world clock app is your friend. This is also second-nature to our cybersec team because they work with Singapore, and our AI group originates in India, but it does take some mental reframing at the outset. . It’s important to note cultural differences across international time zones.

How To 272

How To Employee Meeting Internal 272

Cision

MAY 18, 2017

I know from personal experience that a LinkedIn Group discussion comment which dared those who read it to prove the ROI of social was coming from a marketing consultant who had no experience in social yet had a client who was looking for social media expertise.

How To 198

How To Instagram Social Media LinkedIn 198

Onclusive

MARCH 2, 2021

in the recent years with PR/Communications executives, leaders and, professionals across agency, in-house, education, research, collective groups and a number of Comm Tech data platforms.

Data 312

Data Communications Data-Driven PR Analytics 312

Cision

MAY 25, 2016

Jeff Monford, managing director at The Pollack PR Marketing Group, says successful communication starts with understanding your organization, why it is unique and how it can help solve your audience’s problems. What are you most excited for in your new role as managing director at The Pollack PR Marketing Group? Why does this matter?

Enterprise 227

Enterprise Groups Policies Conference 227

PRSay

APRIL 14, 2022

We encourage clients to test messages with small groups of employees or colleagues who don’t have context to confirm that it makes sense or pinpoint holes in information that need to be filled before rolling out the announcement. What do I need employees to do? Adopt a new process? Manage costs? Sell a new service?

Employee 190

Employee Communications Internal International 190

Stephen Waddington

JULY 16, 2021

Organisational leaders turned to internal communication teams because they recognised the critical role of communication in engaging with staff. According to a poll by the IoIC two-thirds of internal communicators said that leaders looked to them for more guidance during the crisis.

Publicity 199

Publicity Government Crisis Employee 199

Onclusive

JANUARY 25, 2024

You can then see the impact of your refinements and how other external factors impact the view of your brand. When it comes to your owned content, you should also be gathering insights on how your messages are landing with different groups so that you can refine your message and focus on the most relevant stakeholders.

Analysis 195

Analysis Media Trends Data 195

Onclusive

APRIL 4, 2023

Conduct surveys and focus groups Internal comms people or corporate & public affairs teams may want to conduct surveys and focus groups internally (or externally) to gather qualitative feedback on a CEO’s brand reputation. PR teams can monitor relevant hashtags to gain insights into industry trends.

Corporate 195

Corporate Reputation Branding Brand 195

PRSay

SEPTEMBER 16, 2020

As a nationwide health care system, OEM was able to pull assets from across the country to develop a plan, and they worked with the VHA Office of Communications on both internal and external PR efforts. Our internal communications team provided communications support for our facilities across the country.

Ethics 203

Ethics Public Affairs Crisis Management Training 203

Deirdre Breakenridge

FEBRUARY 12, 2015

A Guest Post by Nicole Rodrigues, CEO & Founder, NRPR Group. The best thing about having interns is that they will simply do what you ask for relatively cheap. However, when those interns graduate or move on professionally, you’re often left with too many tasks and not enough help.

Tools 150

Tools Agency Instagram Groups 150

Cision

JULY 5, 2016

Kathy Walsh, director of marketing at Fallston Group, recommends thinking about your goals and letting them guide your strategy. What are you most excited about in your new role as director of marketing at Fallston Group? Don’t waste time and effort on something that won’t help you. How does client research inform marketing strategy?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

The HBR co-authors divided corporate behavior in an economic downturn into four groups, from most reactive (“preventive-focused”) to an “optimal combination” of offensive and defensive strategies. In the fascinating piece “Roaring Out of Recession,” published in 2010, the authors call their findings “stark and startling.”.

Comparison 296

Comparison Advertising Advertising Reputation 296

PRSay

APRIL 15, 2020

Our college intern is settled back in his childhood home, balancing online classes and remote work. We’ve implemented two agencywide check-ins: a weekly staff meeting on Mondays and a 30-minute group “happy hour” on Thursdays. (Thankfully, he is recovering — without the virus back at home).

How To 195

How To Meeting Employee Internal 195

Prakkypedia

MARCH 1, 2020

It’s one of my favourite events of the year this Friday – the International Women’s Day breakfast at the Adelaide Convention Centre, which always attracts thousands of people and has my head spinning with how many I could say “hello” to. Approach them to say hello, or invite them to join the group you’re with. “Hello, have we met?”.

Groups 186

Groups Pitching Internal International 186

Stephen Waddington

MARCH 24, 2021

Artificial intelligence, paid influence, mental health and fake news are all issues identified by a group of international practitioners in a series of reflective essays published by the PRCA. Katie De Cozar, PRCA Technology Group Chair and Head of Enterprise Technology, CCgroup 4. Who would you work for?

Ethics 178

Ethics Publicity Enterprise Groups 178

Onclusive

FEBRUARY 14, 2023

How do you achieve that?       Be ready to close the ‘say-do’ gap   More stringent ESG frameworks and vocal stakeholder groups are forcing companies to be transparent about their environmental sustainability goals and progress. Now you need to build trust and engagement.

Reputation 195

Reputation Automotive How To Branding 195

Remote PR Jobs

JULY 19, 2024

International Association of Business Communicators (IABC): This association provides a range of resources, conferences, and a directory of members. Strategies: LinkedIn : Optimize your LinkedIn profile to highlight your PR expertise, publish articles, and participate in relevant groups.

Case Study 246

Case Study Conference Local Trade Shows 246

PRSay

MARCH 20, 2020

We can make up for missed small talk by calling co-workers to check in, or by forming online groups through Facebook, Slack and other micro-chatting platforms. The same holds true for internal communications. We might start by discussing an essential work item but end up talking about personal stuff, just like we do at the office.

Communications 218

Communications Employee Video Google 218

Business Wire

FEBRUARY 2, 2018

Then identify those internal and external experts who can speak to the value of your organization. Host a Watch Party Another way to get eyeballs to your Facebook group and content is to host a watch party ! Write social messaging and share it with your internal teams.

Facebook 181

Facebook Community Advertising Advertising 181