Stern + Associates

FEBRUARY 13, 2024

As International Women’s Day approaches on March 8 th , we join the global community to celebrate the theme of “ Inspire Inclusion.” Watch: International Women’s Day 2024 Playlist What’s the number one piece of advice you would share with today’s C-suite leaders on the importance of inclusion in their organizations?

Internal 133

Internal International Groups Employee 133

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. Vertical is short for vertical market, which is “a market encompassing a group of companies and customers that are all interconnected around a specific niche.”

Journalism 344

Journalism International Internal Pitching 344

ImPRessions - Crenshaw Communications

JUNE 28, 2022

The walls between practice areas mean there’s a disincentive to bring in staff from other groups even when needed. What’s the point of international offices or new services if they’re discouraged from spending time on client business due to internal competition or fiscal pressure? Value for money.

Agency 351

Agency Creativity Corporate Internal 351

ImPRessions - Crenshaw Communications

AUGUST 5, 2019

Mega-agency Edelman recently made waves by resigning a lucrative engagement working with for-profit corrections company The GEO Group, a top contractor for ICE. On closer examination, the Edelman/GEO Group situation is a great example of what not to do when faced with an ethical quandary. But that’s not what happened.

Industry 217

Industry Reputation Groups Internal 217

Wadds Inc.

FEBRUARY 3, 2025

Activism is making headlines worldwide right now for both good and bad reasons, whether its political and social pressure on diversity, equity, and inclusion (DEI) programmes in the US or environmental lobby groups taking the UK government to court over North Sea oilfield licenses. It is exceptionally well-researched, citing various sources.

Company 93

Company Public Affairs Government Case Study 93

Deirdre Breakenridge

SEPTEMBER 1, 2016

Some of the situations we will discuss include scenarios with internal business relations and client communication. Be sure to also visit our LinkedIn Group to share your ideas. We hope you’ll join us on September 13th for an interesting and useful discussion on ethics in communication and business. Hope to “see” you on the 13th!

Ethics 268

Ethics Leadership Community Twitter 268

Onclusive

DECEMBER 6, 2019

Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. International Association of Business Communicators (IABC) World Conference . Public Relations Society of America (PRSA) International Conference. Digital Sales and Marketing World. Dates: April 5 – 7, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

NOVEMBER 11, 2020

Given that each story angle is different and every organization has its own internal structure, most can benefit from a deep media spokesperson bench that extends beyond the C-suite. Yet CEOs aren’t always available for interviews, and depending on a company’s size, they are most appropriate only for specific opportunities. .

Media 323

Media Interviews Financial Construction 323

5W PR

FEBRUARY 8, 2025

Public relations professionals face unique challenges when developing campaigns for international audiences. Companies like Unilever use AI-powered sentiment analysis to gauge how different cultural groups respond to campaign elements. The key is combining quantitative insights with qualitative cultural understanding.

Local 78

Local Training Data Consumer 78

5W PR

JANUARY 26, 2025

Successful D&I initiatives begin with examining internal practices and culture. Employee Activation and Internal Communications Employees serve as powerful ambassadors for corporate social responsibility efforts. Microsoft activates their workforce through employee resource groups, volunteer programs, and matching donations.

Strategy 78

Strategy Brand Branding Employee 78

5W PR

JANUARY 22, 2025

The most successful organizations now combine traditional crisis communication principles with digital-first approaches, monitoring conversations across platforms and responding with carefully crafted messages that resonate with multiple stakeholder groups.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

ImPRessions - Crenshaw Communications

JULY 2, 2019

But according to The Holmes Report , “the divide between independent and public PR agencies is seen more clearly seen when analysing the performance of the Big 4 holding groups, whose PR operations grew by just 3.3% Yet most of the time independent status doesn’t translate into a tangible benefit or differentiator inside the agency.

Agency 259

Agency Creativity Internal International 259

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

There’s often the opportunity to package existing internal data, which can offer an opportunity for PR teams to convey expertise or make news. Great content results from great ideas – and sometimes those ideas rest with the senior executive team or other individuals outside the content marketing group. Short-form content.

Content Marketing 309

Content Marketing Case Study Marketing Data 309

Onclusive

JUNE 1, 2023

This is crucial for understanding what topics are important to your many stakeholder groups. When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. But with social listening you can get a true, real-time view of brand perception.

Strategy 370

Strategy Communications Reputation Measurement 370

PRSay

APRIL 26, 2021

How do you communicate the importance of taking action on inclusive language internally with employees and create an ongoing effort to educate and gain employee acceptance? How do you integrate more inclusive language into your organization? Here are some suggestions for starting this process. Create a DE&I style guide.

Education 217

Education Employee Training Community 217

Stephen Waddington

MAY 4, 2021

Practitioners have supported business leaders in listening, planning and engaging with internal and external stakeholders in managing responses to the pandemic. The leadership and management concerns grouped under the heading of ESG aren’t new. In future the complex of concerns grouped as ESG will need to be managed together.

Publicity 197

Publicity Government Corporate Financial 197

Bianchi Biz Blog

JANUARY 16, 2025

David Wills, senior vice president of Media Profile We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Media Profile is well known for supporting international brands in Canada including Honda, Acura, Starbucks, Home Depot, OpenTable, Kayak and Uber.

Print 100

Print Marketing Instagram Newspapers 100

Deirdre Breakenridge

APRIL 5, 2020

As for the 5 resources to lift others, I’ve included the following: Co-founder of TEKgroup International Steve Momorella’s Crisis Webinar (bit.ly/covidcrisisresources), covidcrisisresources), Wendy Glavin’s new LinkedIn Group called Tech Talk: From Newbies to Savvy.

Resources 222

Resources Video Instagram Crisis 222

Sword and the Script

JUNE 11, 2024

Staffbase launches beta for new internal comms tool; Muck Rack team up with Shankman; Agility PR Solutions parent touts LLM deal with “big tech” In an unscientific observation, I’ve noticed a lot of companies are hiring internal communications. The company aims to solve two key problems facing internal communications with this launch.

Internal 95

Internal International B2B System 95

5W PR

APRIL 19, 2023

Internal Benefits Accessibility and inclusion are essential for a company’s external reputation. But they also have significant internal benefits. This can help attract top talent from underrepresented groups. A survey found that over 60% of consumers are more likely to choose a brand that prioritizes diversity.

Internal 88

Internal International Transportation Employee 88

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

Content is one of the engines for thought leadership, and there are many ways to get the story out, from posting on the company website to being a part of a group like the Forbes Business Council. It can be used in direct marketing, particularly email newsletters, press materials, sales presentations, and internal sessions.

Leadership 295

Leadership Industry Conference Trade Shows 295

Stern + Associates

JANUARY 22, 2025

On this bonus New Year episode of Minds Worth Meeting, Justin Louis sits down with Mark Esposito , a faculty associate at Harvards Berkman Klein Center for Internet and Society and director of Hult International Business Schools Futures Impact Lab. In this episode: Mark gives us some takeaways from 2024 in tech, including what surprised him.

Privacy 62

Privacy Meeting Groups Internal 62

Wadds Inc.

MARCH 19, 2024

As organisations manage a complex business landscape, the internal communications function can demonstrate its value as a strategic management function. My focus as a public relations practitioner and management researcher is on elevating the internal communications function's role in management. At Wadds Inc.

Internal 78

Internal International Communications Employee 78

Melissa Agnes

APRIL 9, 2018

As a high-level overview, there should typically be three main groups within your crisis management governance model. It is also worth noting that the names of these three groups are descriptive for the book (and this article); they are not the actual names you should use within your organization! The responsible team.

Resources 180

Resources Crisis Management Crisis Government 180

Cision

MAY 18, 2017

I know from personal experience that a LinkedIn Group discussion comment which dared those who read it to prove the ROI of social was coming from a marketing consultant who had no experience in social yet had a client who was looking for social media expertise.

How To 198

How To Instagram Social Media LinkedIn 198

ImPRessions - Crenshaw Communications

JUNE 17, 2021

For international meetings, remember that the world clock app is your friend. This is also second-nature to our cybersec team because they work with Singapore, and our AI group originates in India, but it does take some mental reframing at the outset. . It’s important to note cultural differences across international time zones.

How To 272

How To Employee Meeting Internal 272

Sword and the Script

SEPTEMBER 24, 2024

These AEs and CSMs serve as internal advocates for customers. Local groups – often facilitated through platforms like Meetup – are another opportunity. Their duties include everything about the account post-sale. Some key tasks include product usage, renewal agreement and cross-selling and upselling.

B2B 141

B2B Case Study Study Conference 141

Onclusive

MARCH 2, 2021

in the recent years with PR/Communications executives, leaders and, professionals across agency, in-house, education, research, collective groups and a number of Comm Tech data platforms.

Data 312

Data Communications Data-Driven PR Analytics 312

Cision

MAY 25, 2016

Jeff Monford, managing director at The Pollack PR Marketing Group, says successful communication starts with understanding your organization, why it is unique and how it can help solve your audience’s problems. What are you most excited for in your new role as managing director at The Pollack PR Marketing Group? Why does this matter?

Enterprise 227

Enterprise Groups Policies Conference 227

PRSay

NOVEMBER 13, 2024

Brown leads the teams responsible for internal, external and executive communications, and works closely with leaders to develop executive engagement strategies and internal communications plans to engage and inform the resort’s 35,000 cast members. Internal communications is a massive job.

Brand 67

Brand Branding Internal International 67

PRSay

APRIL 14, 2022

We encourage clients to test messages with small groups of employees or colleagues who don’t have context to confirm that it makes sense or pinpoint holes in information that need to be filled before rolling out the announcement. What do I need employees to do? Adopt a new process? Manage costs? Sell a new service?

Employee 189

Employee Communications Internal International 189

5W PR

DECEMBER 6, 2024

This might involve internal reviews, external audits, or the use of compliance software. Seek feedback from consumers, community groups, and other stakeholders to ensure that the campaigns are socially responsible. Consider consulting with legal experts or advertising agencies with experience in this area.

Advertising 78

Advertising Advertising Ethics Local 78

Stephen Waddington

JULY 16, 2021

Organisational leaders turned to internal communication teams because they recognised the critical role of communication in engaging with staff. According to a poll by the IoIC two-thirds of internal communicators said that leaders looked to them for more guidance during the crisis.

Publicity 199

Publicity Government Crisis Employee 199

Prowly

FEBRUARY 28, 2025

Scale of influence Brand advocates can usually promote your products to a smaller group of friends and acquaintances. It supports employee advocacy through internal PR efforts, like employee newsletters, recognition programs, or sharing success stories, which can motivate employees to become brand advocates.

Brand 104

Brand Branding Employee Case Study 104

5W PR

JANUARY 12, 2025

.” This leaves room for brands to self-regulate and use certifications from third-party organizations like the Environmental Working Group (EWG) or the Leaping Bunny to validate their claims. Brands often rely on certifications and internal standards to communicate their commitment to clean formulations.

Consumer 78

Consumer Chemicals Marketing Ethics 78

Onclusive

APRIL 4, 2023

Conduct surveys and focus groups Internal comms people or corporate & public affairs teams may want to conduct surveys and focus groups internally (or externally) to gather qualitative feedback on a CEO’s brand reputation. PR teams can monitor relevant hashtags to gain insights into industry trends.

Corporate 195

Corporate Reputation Brand Branding 195

PRSay

SEPTEMBER 16, 2020

As a nationwide health care system, OEM was able to pull assets from across the country to develop a plan, and they worked with the VHA Office of Communications on both internal and external PR efforts. Our internal communications team provided communications support for our facilities across the country.

Ethics 203

Ethics Public Affairs Crisis Management Training 203