5W PR

MARCH 29, 2025

million annually through energy efficiency programs while generating positive press coverage that reinforced their leadership in sustainable operations. Internal Engagement: Employees as Sustainability Ambassadors The most effective sustainability PR starts with internal alignment. For example, Vail Resorts saved over $2.5

Energy 78

Energy Education Employee Training 78

PRSay

JANUARY 13, 2021

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. While this is not always possible due to resources, you might try teaming internal communicators up to examine each other’s area of control. Group size. Nobody plans to fail.

Internal 189

Internal International Data Communications 189

Stern + Associates

FEBRUARY 13, 2024

As International Women’s Day approaches on March 8 th , we join the global community to celebrate the theme of “ Inspire Inclusion.” Watch: International Women’s Day 2024 Playlist What’s the number one piece of advice you would share with today’s C-suite leaders on the importance of inclusion in their organizations?

International 133

International Internal Groups Employee 133

Stern + Associates

JUNE 25, 2024

In the rapidly evolving digital landscape, mastering the art of digital thought leadership marketing is no longer a nice to have—it’s a necessity. Implementing logical site architecture, internal linking and clear navigation helps AI systems understand and better surface your content.

Leadership 124

Leadership Marketing Web System 124

Melissa Agnes

APRIL 16, 2018

Gaining internal buy-in from the right people to implement a crisis ready culture can sometimes feel like an uphill battle. The following is an excerpt taken from Crisis Ready (which is available for purchase on Amazon ) to help you address this internal challenge, if this struggle is relatable to you. This struggle is real.

International 133

International Internal Crisis Exercises 133

Wadds Inc.

FEBRUARY 3, 2025

Activism is making headlines worldwide right now for both good and bad reasons, whether its political and social pressure on diversity, equity, and inclusion (DEI) programmes in the US or environmental lobby groups taking the UK government to court over North Sea oilfield licenses. Thomson is one of the UKs foremost public affairs leaders.

Company 93

Company Public Affairs Government Case Study 93

ImPRessions - Crenshaw Communications

AUGUST 5, 2019

Mega-agency Edelman recently made waves by resigning a lucrative engagement working with for-profit corrections company The GEO Group, a top contractor for ICE. On closer examination, the Edelman/GEO Group situation is a great example of what not to do when faced with an ethical quandary. But that’s not what happened.

Industry 217

Industry Reputation Groups International 217

Onclusive

DECEMBER 6, 2019

Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. International Association of Business Communicators (IABC) World Conference . Public Relations Society of America (PRSA) International Conference. Digital Sales and Marketing World. Location: Hartford, CT.

Conference 329

Conference Marketing Case Study Measurement 329

5W PR

JANUARY 26, 2025

Successful D&I initiatives begin with examining internal practices and culture. Brands can identify opportunities to showcase their social impact work through press releases, executive thought leadership, social content and influencer partnerships. This coordinated approach builds credibility and amplifies reach.

Strategy 78

Strategy Brand Branding Employee 78

Melissa Agnes

MAY 23, 2016

It defines everything from the structure, roles and responsibilities of your crisis team, straight through to your internal escalation process. This applies to everything from the leadership structure of your company to the language you use to name and refer to your crisis teams (more on this below).

Crisis Management 176

Crisis Management Government Crisis How To 176

5W PR

JANUARY 22, 2025

The most successful organizations now combine traditional crisis communication principles with digital-first approaches, monitoring conversations across platforms and responding with carefully crafted messages that resonate with multiple stakeholder groups.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Onclusive

JUNE 1, 2023

This is crucial for understanding what topics are important to your many stakeholder groups. When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. But with social listening you can get a true, real-time view of brand perception.

Strategy 370

Strategy Communications Reputation Measurement 370

Stephen Waddington

MAY 4, 2021

Practitioners have supported business leaders in listening, planning and engaging with internal and external stakeholders in managing responses to the pandemic. ESG frames of reference The paper tackles the emergence of ESG and its implications for leadership, management, and communication.

Publicity 197

Publicity Government Corporate Financial 197

Cision

JUNE 16, 2016

This week hundreds of communication professionals have jetted off to London for the 8 th annual Association for the Measurement and Evaluation of Communication (AMEC) International Summit. Here are some of the main takeaways, tweets and thought leadership from day one. . Couldn’t make it? Hugh Elliott (@HughSElliott) June 15, 2016.

International 120

International Internal Measurement Analytics 120

Melissa Agnes

APRIL 9, 2018

As a high-level overview, there should typically be three main groups within your crisis management governance model. It is also worth noting that the names of these three groups are descriptive for the book (and this article); they are not the actual names you should use within your organization! The responsible team.

Resources 180

Resources Crisis Management Crisis Government 180

Stephen Waddington

JULY 16, 2021

Organisational leaders turned to internal communication teams because they recognised the critical role of communication in engaging with staff. According to a poll by the IoIC two-thirds of internal communicators said that leaders looked to them for more guidance during the crisis.

Publicity 199

Publicity Government Employee Crisis 199

Sword and the Script

SEPTEMBER 24, 2024

These AEs and CSMs serve as internal advocates for customers. This is a true leadership challenge because the change has to be cultural. Local groups – often facilitated through platforms like Meetup – are another opportunity. Their duties include everything about the account post-sale.

B2B 141

B2B Case Study Study Conference 141

PRSay

OCTOBER 13, 2020

You held leadership positions as a PRSSA member at Otterbein. In addition to serving as secretary and vice president of my PRSSA Chapter, I held leadership positions within my sorority and with the college Panhellenic Council, and was also part of a women’s leadership group started by the dean of students.

Meeting 148

Meeting Leadership Exercises Groups 148

PRSay

OCTOBER 12, 2018

Austin, Texas, was the backdrop for PRSA’s International Conference this past week. She facilitates the “Communication Nation” group on Facebook. Join the group here. What’s on the mind of PR professionals these days? Crunching numbers (data and measurement) was a hot topic as well.

Conference 111

Conference Internal International Storytelling 111

Stephen Waddington

SEPTEMBER 16, 2021

New research supports the assertion that internal communication has been critical to helping organisations transform during the COVID-19 pandemic. Internal communication and how organisations engage employees is a critical factor in successful transformation projects. It has been at the core of organisational change.

Internal 92

Internal International Communications Employee 92

PRSay

APRIL 14, 2022

We encourage clients to test messages with small groups of employees or colleagues who don’t have context to confirm that it makes sense or pinpoint holes in information that need to be filled before rolling out the announcement. What do I need employees to do? Adopt a new process? Manage costs? Sell a new service?

Employee 190

Employee Communications International Internal 190

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts !

Corporate 100

Corporate Leadership Brand Branding 100

PRSay

JUNE 15, 2021

And we have a new President and new leadership in Congress. Do you have employee resource groups or other affinity organizations for diverse staff? Are you involved in our community in some way (such as a partnership with an LGBTQ advocacy or other group)? Well, COVID-19 of course. The list is long. Always in all ways.

Employee 202

Employee Community Leadership Enterprise 202

Stephen Waddington

SEPTEMBER 16, 2021

Two documents published by the Chartered Institute of Personnel and Development (CIPD) provide best practice guidelines for using individual and group communication channels. Internal communication is an important management function that contributes to leadership, productivity, and employee engagement within organisations.

Internal 78

Internal International Communications Employee 78

Sword and the Script

JUNE 11, 2024

Staffbase launches beta for new internal comms tool; Muck Rack team up with Shankman; Agility PR Solutions parent touts LLM deal with “big tech” In an unscientific observation, I’ve noticed a lot of companies are hiring internal communications. Communication is a function of leadership.

Internal 95

Internal International B2B System 95

PRSay

SEPTEMBER 16, 2020

As a nationwide health care system, OEM was able to pull assets from across the country to develop a plan, and they worked with the VHA Office of Communications on both internal and external PR efforts. Our internal communications team provided communications support for our facilities across the country.

Ethics 203

Ethics Public Affairs Crisis Management Training 203

PRSay

NOVEMBER 4, 2024

Yet that can lead organizations to be tone-deaf to the needs of all employees and concern for their well-being when employees are looking to leadership to respond in some way to an emerging crisis that impacts many employees. But as I’ve said many times, exceptional leadership is not a spectator sport.

Employee 78

Employee Policies Leadership Sports 78

ImPRessions - Crenshaw Communications

JULY 6, 2016

Thought leadership isn’t just for B2B brands. But today so-called “thought leadership” is also relevant to consumer product companies. A survey of 500 PR and marketing professionals found that 82 per cent are using influencers to help get their story out , and many in that group are engaging social media personalities.

SEO 204

SEO Analytics B2B Measurement 204

PRSay

APRIL 15, 2020

Our college intern is settled back in his childhood home, balancing online classes and remote work. Now that we’re settled into another month of working remotely, our leadership team has focused on working better together and keeping our agency’s supportive culture at the front and center.

How To 195

How To Meeting Employee International 195

PRSay

AUGUST 14, 2020

We asked him how recent events have influenced international perceptions of the United States and its brands, and how the COVID-19 crisis has affected global communications. Analysts have said that this will provide a broader group of foreign investors with access to information and management presentations — and more direct access to CEOs.

International 100

International Internal Banking Financial 100

PRSay

APRIL 26, 2021

How do you communicate the importance of taking action on inclusive language internally with employees and create an ongoing effort to educate and gain employee acceptance? How do you integrate more inclusive language into your organization? Here are some suggestions for starting this process. Create a DE&I style guide.

Education 217

Education Employee Training Community 217

PRSay

AUGUST 25, 2020

There’s usually a ton of women in PR,” but “we need people of color and then, on top of that, we need people of color who are gay in leadership positions.”. Kimberly Aldunate is a senior studying public relations and advertising with a specialization in social media and marketing analytics at Florida International University in Miami.

Community 189

Community Brand Branding Advertising 189

Stern + Associates

JULY 3, 2024

Creating thought leadership isn’t just about website content; it’s about fostering a culture where sharing expertise is integral to a company’s identity and its efforts to standout and grow. This not only enriches internal knowledge but also promotes a holistic understanding of the company’s capabilities and differentiators.

How To 96

How To Leadership Knowledge Base International 96

Inbound PR

DECEMBER 4, 2019

But since I've always worked in an international environment and with multi-cultural teams, that's not always been easy. To learn more, I found a research a while ago performed by GLOBE that maps leadership within cultural groups around the world. They also identified leadership attributes that were culturally-endorsed.

Leadership 71

Leadership International Internal Groups 71

Deirdre Breakenridge

FEBRUARY 1, 2022

War, fear, international isolation, and nationalism shaped an entire generation of people that now hold the majority of power and leadership in the western world — the Baby Boomers. How do we take an understanding of generational gaps and correlate them with leadership style, motivations, and the ability to connect with people?

Blogging 213

Blogging Ethics Leadership Course 213

Onclusive

APRIL 4, 2023

A strong personal brand will provide reassurance and leadership during a crisis, while a negative personal brand may exacerbate the situation and damage the reputation of the business further. Responding to crises In times of crisis, a CEO’s personal brand can either help or hurt the company’s reputation.

Corporate 195

Corporate Reputation Brand Branding 195

Melissa Agnes

APRIL 4, 2018

Governance models define everything from the structure, roles, and responsibilities of a crisis management team, straight through to the internal escalation processes. For example, some folks throw around terms like “Crisis Leadership Team,” “Crisis Action Team,” “Regional Crisis Management Team,” or “Global Crisis Management Team.”

Crisis Management 169

Crisis Management Government Crisis Employee 169