5W PR

JANUARY 22, 2025

The most successful organizations now combine traditional crisis communication principles with digital-first approaches, monitoring conversations across platforms and responding with carefully crafted messages that resonate with multiple stakeholder groups.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

Content is one of the engines for thought leadership, and there are many ways to get the story out, from posting on the company website to being a part of a group like the Forbes Business Council. It can be used in direct marketing, particularly email newsletters, press materials, sales presentations, and internal sessions.

Leadership 295

Leadership Industry Conference Trade Shows 295

Melissa Agnes

MARCH 7, 2016

But while external communications are typically top of mind in a crisis (at least for the organizations with a mindset on communication), there is an equally important stakeholder group that is often overlooked when it comes to crisis management: the internal stakeholders. The importance of internal crisis communications.

Crisis Management 174

Crisis Management Crisis Crisis Communications Employee 174

Cision

MAY 25, 2016

Jeff Monford, managing director at The Pollack PR Marketing Group, says successful communication starts with understanding your organization, why it is unique and how it can help solve your audience’s problems. What are you most excited for in your new role as managing director at The Pollack PR Marketing Group? Why does this matter?

Enterprise 227

Enterprise Groups Policies Conference 227

Flack's Revenge

DECEMBER 20, 2018

It is the latest in my series of interviews with industry experts (see this post , which sets the stage). Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages.

Marketing 244

Marketing Facebook Social Media Community 244

Cision

MAY 19, 2016

Meghan Gross, executive vice president at Grayling, says a successful communication strategy starts with a strong internal foundation. In this interview, Meghan discusses the process of developing solid communication, driving authentic content through employees and keeping all stakeholders informed and engaged.

Employee 174

Employee Reputation International Internal 174

Sword and the Script

JUNE 11, 2024

Staffbase launches beta for new internal comms tool; Muck Rack team up with Shankman; Agility PR Solutions parent touts LLM deal with “big tech” In an unscientific observation, I’ve noticed a lot of companies are hiring internal communications. The company aims to solve two key problems facing internal communications with this launch.

Internal 95

Internal International B2B System 95

Contently - Strategy

AUGUST 27, 2024

Encouraging any group of employees to march in step is difficult. Just because they won’t physically be in the office doesn’t mean you should rattle off names of people on a group email. A couple simply forward me press releases and offers for interviews, and I can choose whether to bite or not.

Pitching 52

Pitching Interviews Employee System 52

5W PR

MARCH 8, 2025

Research from the International Association of Speakers Bureaus shows that 82% of event planners research potential speakers online before making booking decisions. Join and participate in LinkedIn groups related to your speaking topics. Launch a podcast interviewing other experts in your field.

Brand 78

Brand Branding LinkedIn Case Study 78

Critical Mention

JANUARY 3, 2019

I would do so via a live satellite feed, providing insights, and sharing my experiences at international conferences from London to Shanghai. So, my relationship with the media started changing based on what I was focusing on, the ‘what actually happens,’ in the field of international business. Most of this happened in the U.S.

Interviews 105

Interviews Ethics Government International 105

Cision

SEPTEMBER 1, 2016

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. It’s stature, not economics, that makes a township influencer.”.

Local 216

Local Government Community Corporate 216

ImPRessions - Crenshaw Communications

APRIL 13, 2023

When I was interviewing with Crenshaw, one of the first things I noticed was that the leader interviewing me was a man of color – someone who looked like me. As I proceeded in the interview process, I noticed more people in the company like me. Industry groups like PRSA are vowing to do the same.

Employee 156

Employee Community Groups Interviews 156

Melissa Agnes

JUNE 19, 2014

As such, they routinely give presentations to our neighborhood associations, civic groups and schools. In essence, this means an ongoing effort to partner with residents, businesses, or civic groups and form valuable relationships before a particular criminal issue or need arises. Interviews'

Crisis Communications 197

Crisis Communications Crisis Communications Community 197

Remote PR Jobs

JULY 19, 2024

International Association of Business Communicators (IABC): This association provides a range of resources, conferences, and a directory of members. Strategies: LinkedIn : Optimize your LinkedIn profile to highlight your PR expertise, publish articles, and participate in relevant groups.

Case Study 227

Case Study Conference Local Trade Shows 227

Cision

JULY 5, 2016

Kathy Walsh, director of marketing at Fallston Group, recommends thinking about your goals and letting them guide your strategy. In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Wadds Inc.

MARCH 19, 2024

As organisations manage a complex business landscape, the internal communications function can demonstrate its value as a strategic management function. My focus as a public relations practitioner and management researcher is on elevating the internal communications function's role in management. At Wadds Inc.

Internal 78

Internal International Communications Employee 78

Cision

JULY 7, 2016

In this interview, Daniel discusses the process of building your brand, why it’s important to continue asking questions and how PR skills translate to other areas of communication. When I joined the Bruce Cohen Group in 1993, there were two of us (which I suppose technically qualifies as a “group”).

Education 227

Education Writing Pitching Groups 227

PRSay

OCTOBER 13, 2020

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. At NOAA, you took part in an 18-month internal leadership program. Name : Jennifer Day, APR. Location : Ann Arbor, Mich. Current title : Great Lakes Regional Coordinator for the National Oceanic and Atmospheric Administration (NOAA).

Meeting 148

Meeting Leadership Exercises Groups 148

Deirdre Breakenridge

SEPTEMBER 26, 2016

I had completed an earlier study with Dr. Mia Moody-Ramirez on social media management using focus groups and a convenience sample. “A new role that emerged in this study was that of an internal social media manager, which involves managing internal social media channels used to communicate with employees. ” A.

Publicity 150

Publicity Policies Social Media Study 150

Stephen Waddington

MARCH 24, 2021

Artificial intelligence, paid influence, mental health and fake news are all issues identified by a group of international practitioners in a series of reflective essays published by the PRCA. Katie De Cozar, PRCA Technology Group Chair and Head of Enterprise Technology, CCgroup 4. Who would you work for?

Ethics 178

Ethics Publicity Enterprise Groups 178

Business Wire

FEBRUARY 2, 2018

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. Then identify those internal and external experts who can speak to the value of your organization.

Facebook 181

Facebook Community Advertising Advertising 181

Cision

MAY 18, 2016

Sonja Warner, vice president of global corporate communications at TransMedia Group, says only through planning and strategy will you reach your target audience effectively. You recently joined TransMedia Group as the vice president of global corporate communications. With so much noise, how can your brand cut through and stand out?

Corporate 159

Corporate Groups Local Enterprise 159

Cision

SEPTEMBER 1, 2015

They’re Too Focused on Internal Structure. In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? Executives are usually keenly aware of the internal and external criticisms of their company or organization. They Forget To Sell The Positives.

Media Training 120

Media Training Media Training Interviews 120

Reputation Us

JUNE 15, 2022

Several studies conducted in the past few years have sought to identify what business issues are keeping CEOs up at night the most One group, Serenity in Leadership interviewed global business leaders across different business sectors earlier this year and found eleven general uncertainties concerning the C-suite. .

Reputation 146

Reputation Nonprofit Crisis Training 146

ImPRessions - Crenshaw Communications

MARCH 15, 2018

And, for those who haven’t yet hired an external firm, now may be a good time to interview firms and take the plunge to professionalize your PR. Lock in interns and other talent. Summer interns are already pounding the pavement looking for interesting work. Dream up new twists on seasonal pitches.

Analytics 130

Analytics Pitching International Internal 130

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

Content is one of the engines for thought leadership, and there are many ways to get the story out, from posting on the company website to being a part of a group like the Forbes Business Council. It can be used in direct marketing, particularly email newsletters, press materials, sales presentations, and internal sessions.

Leadership 170

Leadership Industry Conference Trade Shows 170

Stephen Waddington

OCTOBER 13, 2020

If the internal and external communication function inside an organisation didn’t report directly to management before the crisis - it almost certainly will now. Teams have supported leaders in listening, planning and engaging with internal and external stakeholders. It has shown the strategic role of communications.

Report 144

Report Communications Government Crisis 144

Cision

SEPTEMBER 1, 2015

They’re too focused on internal structure. In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? Executives are usually keenly aware of the internal and external criticisms of their company or organization. They forget to sell the positives.

Media Training 120

Media Training Media Training Small Business 120

Flack's Revenge

AUGUST 11, 2015

Former Fusion PR intern Carmen Ren is from Shenzhen, China, and recently completed her Masters Degree in PR at NYU. She consulted with Chinese journalist friends to answer our questions in the following guest post / interview (Thanks, Carmen!). For additional details, please register to download the full interview. Carmen Ren.

Media 120

Media Interviews Groups Report 120

ImPRessions - Crenshaw Communications

APRIL 23, 2019

Per my colleague Richard Etchison, “an exclusive typically means offering a key tidbit, news item, or interview to a single journalist with the understanding that he or she will be first. revenue growth year-over-year, client growth or new clients, new international offices, etc.). All should be touted.

How To 149

How To B2B Pitching Storytelling 149

Critical Mention

MARCH 13, 2019

Anthony Iannarino is a highly respected international speaker, bestselling author, entrepreneur, and sales leader specializing in complex B2B sales. Anthony: I spoke to a small group of salespeople earlier this year. The post Interview with Anthony Iannarino appeared first on Critical Mention - Media Monitoring.

Interviews 65

Interviews B2B Measurement Blogging 65

Ethical Voices

OCTOBER 28, 2024

Joining me this week’s episode is Tatevik Simonyan , the co-founder and director of communications and international relations at SPRING PR company in Armenia. In the early years of SPRING (Strategic PR Initiative Group), we often remarked that PR in Armenia needed its own PR. And it’s a 100% woman owned business.

Ethics 53

Ethics How To Crisis Internal 53

PRSay

JUNE 9, 2021

Publicis Health, part of Publicis Groupe S.A., The suit claims that Publicis Health worked with Purdue’s internal marketing team to “humanize” the brand by creating “patient vignettes” — examples of patients with certain clinical conditions — to help doctors spot people for whom they might prescribe OxyContin. “Did Custin said.

Crisis 166

Crisis Ethics Publicity Marketing 166

Stern + Associates

NOVEMBER 13, 2023

And beyond company statements, getting your executives out there through social platforms – where messages can be more well thought-out and controlled – and perhaps media interviews and conferences can help build better public relations while aligning values with goals. Make sure you’re not left behind in the new year.

Trends 139

Trends Communications Conference Leadership 139

MaccaPR

JULY 13, 2017

A shift in employee attitudes from an internal campaign? What’s the biggest mistake clients make with their PR agencies? Not agreeing on what success looks like. Not all metrics really matter – is it a sales or revenue target? A gain in market share? Clients must articulate and frequently communicate to their PR agency what success is.”.

Agency 97

Agency Interviews Film Advertising 97

Contently - Strategy

MARCH 15, 2019

Encouraging any group of employees to march in step is difficult. Just because they won’t physically be in the office doesn’t mean you should rattle off names of people on a group email. A couple simply forward me press releases and offers for interviews, and I can choose whether to bite or not.

Company 111

Company Pitching System Interviews 111

Deirdre Breakenridge

NOVEMBER 3, 2016

Although internships are the most common way that students try to gain professional experience, there are both industry- and interest-specific student organizations and groups on campus where public relations and communication are essential functions. For instance: Are you offering to manage the organization’s or the group’s social media?

Trade Shows 150

Trade Shows Community Social Media Resources 150