Sword and the Script

SEPTEMBER 24, 2024

These AEs and CSMs serve as internal advocates for customers. Local groups – often facilitated through platforms like Meetup – are another opportunity. Their duties include everything about the account post-sale. Some key tasks include product usage, renewal agreement and cross-selling and upselling.

B2B 142

B2B Case Study Study Conference 142

Remote PR Jobs

JULY 19, 2024

Networking Meetups: Smaller, local events that bring together professionals from various fields can be particularly useful for building casual, organic relationships within your community. International Association of Business Communicators (IABC): This association provides a range of resources, conferences, and a directory of members.

Case Study 227

Case Study Conference Local Trade Shows 227

Cision

SEPTEMBER 1, 2016

Make friends with local influencers. For this reason, South African professionals in particular have become adept at making friends with local influencers. In rural parts of Africa, local influencers are often the village chiefs. Doing so can bolster your reputation and establish positive relationships with local audiences.

Local 216

Local Government Community Corporate 216

Cision

MAY 18, 2017

I know from personal experience that a LinkedIn Group discussion comment which dared those who read it to prove the ROI of social was coming from a marketing consultant who had no experience in social yet had a client who was looking for social media expertise.

How To 198

How To Instagram Social Media LinkedIn 198

Stephen Waddington

AUGUST 22, 2018

A cross industry group of international PR associations has developed a common set of principles for ethical practice. The International Communications Consultancy Organisation (ICCO) proposed a list of ten ethical principles for the PR industry at its annual meeting on Helskini in October.

Ethics 95

Ethics Education International Internal 95

Stephen Waddington

JULY 16, 2021

Organisational leaders turned to internal communication teams because they recognised the critical role of communication in engaging with staff. According to a poll by the IoIC two-thirds of internal communicators said that leaders looked to them for more guidance during the crisis.

Publicity 199

Publicity Government Crisis Employee 199

5W PR

JUNE 27, 2023

When it comes to choosing a hotel group for travel accommodations , there are two options to consider. Those two are mass-market hotel groups and boutique hotel groups. Mass-Market Hotel Groups Mass-market hotel groups are known for their extensive global presence.

Hotels 78

Hotels Groups Travel Marketing 78

Cision

APRIL 28, 2017

This week, Cortés sat down with me to discuss the importance of internal communication, creating and following an effective business plan, and knowing how to add value to your team. What are some of the differences in building a communication strategy on a national level compared to a local level? My life philosophy is… have fun!

Local 227

Local Energy Agency Policies 227

PRSay

MARCH 20, 2020

We can make up for missed small talk by calling co-workers to check in, or by forming online groups through Facebook, Slack and other micro-chatting platforms. Your local grocery store issues updates about what’s in stock every few hours. The same holds true for internal communications. Everyone wants to offer breaking news.

Communications 218

Communications Employee Video Google 218

Cision

MAY 18, 2016

Sonja Warner, vice president of global corporate communications at TransMedia Group, says only through planning and strategy will you reach your target audience effectively. You recently joined TransMedia Group as the vice president of global corporate communications. Your audience is bombarded with content every day.

Corporate 159

Corporate Groups Local Enterprise 159

Business Wire

MARCH 31, 2017

By Matt Allinson, International Media Relations Manager Earlier this month, six journalists from a variety of Seattle media outlets joined Business Wire for a media speed-dating session. If you’re pitching local, it helps to have a local area code. Keep it straightforward and full of useful information. Yours better stand out.

Local 150

Local Media Pitching Report 150

PRSay

JUNE 15, 2021

Do you have employee resource groups or other affinity organizations for diverse staff? Are you involved in our community in some way (such as a partnership with an LGBTQ advocacy or other group)? In 2003, he co-founded FH Out Front, the first global LGBTQ communications practice at an international PR firm (FleishmanHillard).

Employee 201

Employee Community Leadership Enterprise 201

ImPRessions - Crenshaw Communications

APRIL 23, 2019

An embargo, on the other hand, means reaching out to a group of media in advance about an announcement and sharing the news with them, with the stipulation being that their stories can only be published at a certain time. revenue growth year-over-year, client growth or new clients, new international offices, etc.).

How To 149

How To B2B Pitching Storytelling 149

Sword and the Script

APRIL 21, 2020

Professional Groups and PR Associations There are many associations dedicated to PR and communications. Public Relations Society of America: [link] Also, keep an eye out for listings and events from your local chapter. Robert Half International: [link] Commercial Job Sites The following are your standard job sites.

Publicity 123

Publicity Communications Local Resources 123

PRSay

AUGUST 13, 2020

Dallas and Fort Worth, Texas, where I now live, and contributed my professional skills to local chapters of Indivisible and Black Lives Matter. In those cases, do we swallow our discomfort and remain professional above all else, or do we join the employees who are rising up as internal activists?

System 189

System Public Affairs Employee Nonprofit 189

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. PR teams have been handling these kinds of events for years.

Communications 189

Communications Journalism Advertising Advertising 189

Stephen Waddington

OCTOBER 13, 2020

If the internal and external communication function inside an organisation didn’t report directly to management before the crisis - it almost certainly will now. Teams have supported leaders in listening, planning and engaging with internal and external stakeholders. It has shown the strategic role of communications.

Report 144

Report Communications Government Crisis 144

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. If in doubt, start local and expand as time and resources allow. Drive engagement year-round. Keep it simple.

Corporate 168

Corporate How To Employee Nonprofit 168

Cision

JULY 19, 2016

Lynda Fernandez, senior vice president of public relations & international at the Miami Association of Realtors, says if you do not establish strong relationships in the PR industry, you will miss out on opportunities to expand your brand’s reach. How did you get your start in PR? We use public relations to build our global brand.

Real Estate 120

Real Estate Agriculture Local Technology 120

5W PR

JUNE 1, 2023

When it comes to international foods and snacks, different regions have different tastes and preferences. For this reason, when creating a food marketing strategy , brands should consider customizing snack flavors for international markets to easily cater to their international snacks.

Local 88

Local International Internal Consumer 88

Bianchi Biz Blog

MAY 16, 2024

Grace Haekyung Son, Managing Director of PR House We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Building relationships with local journalists, understanding the media landscape, and crafting tailored press releases can help secure media coverage.

YouTube 95

YouTube Marketing Local Chemicals 95

ImPRessions - Crenshaw Communications

APRIL 11, 2017

A TV station had requested an interview with one particular family being helped locally. Our counsel here was to politely decline while offering a possible future story when the group had more advocates and was more established. I was recently asked for advice from a colleague who works with a fledgling NGO helping refugees.

Interviews 160

Interviews Media Local Privacy 160

Stephen Waddington

APRIL 23, 2020

The challenge with the COVID-19 crisis is that it requires an international governmental response and there are countless unknowns. It’s an area of huge international effort among healthcare providers. Apps, social media channels and websites have been switched to providing a local context to government guidance.

Government 132

Government Crisis Exercises Retail 132

Bianchi Biz Blog

JULY 22, 2024

Andy See Teong Leng – Perspective Strategies – Malaysia We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Recognize the cultural and social differences among Malays, Chinese, Indians, and indigenous groups, as well as urban and rural communities.

Marketing 101

Marketing Tourism Local Government 101

Stephen Waddington

FEBRUARY 21, 2022

A bold internal communications programme empowered everyone in the workforce recognising their contribution to the vaccine effort, driving productivity, and boosting morale. College Green Group worked with YouGov to survey Britons attitudes to vaccines. 80% of Scout groups continued to meet and volunteers delivered over 1.2

Publicity 131

Publicity Case Study Local Public Affairs 131

Stern + Associates

OCTOBER 5, 2023

Whether you’re a financial services group that only passively invests in China, or if you’re a university that engages Chinese students, or if you’re manufacturing anything from cat food to quantum chips – if you want to be successful, you need to have a theory of where China comes from, where it’s going and how people in the party-state think.”

Strategy 118

Strategy Government Policies Groups 118

PRSay

JUNE 9, 2021

Publicis Health, part of Publicis Groupe S.A., The suit claims that Publicis Health worked with Purdue’s internal marketing team to “humanize” the brand by creating “patient vignettes” — examples of patients with certain clinical conditions — to help doctors spot people for whom they might prescribe OxyContin. “Did Custin said.

Crisis 166

Crisis Ethics Publicity Marketing 166

Deirdre Breakenridge

JANUARY 13, 2015

i] At the International Consumer Electronics Show I attended last week, of the twenty-two keynote speeches, only three were delivered by women. Let people know that you are looking for speakers from under-represented groups to apply to speak at your conference. Be vocal and honest. Provide Training. 1] Larson, Selena. June 4, 2014.

Conference 150

Conference Training Healthcare Policies 150

Ethical Voices

OCTOBER 28, 2024

Joining me this week’s episode is Tatevik Simonyan , the co-founder and director of communications and international relations at SPRING PR company in Armenia. In the early years of SPRING (Strategic PR Initiative Group), we often remarked that PR in Armenia needed its own PR. And it’s a 100% woman owned business.

Ethics 53

Ethics How To Crisis Internal 53

PRSay

DECEMBER 27, 2017

I had the opportunity to be inspired by your commitment to this Society, our profession and the work you do in your local communities. A highlight of the year was serving as host at the PRSA 2017 International Conference in Boston. This gave me the opportunity to share PRSA’s value in person.

Leadership 132

Leadership Government Conference Energy 132

PRSay

APRIL 15, 2019

No flashcards or Quizlet or Facebook groups. I was sure that by investing my time in PRSA Dallas monthly prep sessions, independent study and the APR Online Study group that I would be successful. I attended the 2018 PRSA International Conference in Austin, Texas, and it was one of the best conferences I’ve ever attended.

Nonprofit 118

Nonprofit Conference Study Retail 118

Deirdre Breakenridge

NOVEMBER 3, 2016

Although internships are the most common way that students try to gain professional experience, there are both industry- and interest-specific student organizations and groups on campus where public relations and communication are essential functions. For instance: Are you offering to manage the organization’s or the group’s social media?

Trade Shows 150

Trade Shows Community Social Media Resources 150

Wildfire

JUNE 15, 2018

On Wednesday night I attended the first panel discussion for the PRCA International Communicators Group, which looked at managing multi-market communications programmes from the UK. Successful international campaigns rely on local knowledge and simply translating your company’s messaging or strapline isn’t enough.

International 45

International Internal Groups Local 45

Buzzstream

SEPTEMBER 4, 2024

Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed. Each need to be in the local language too, with the help of native speakers to ensure cultural relevance. Later, we also got to speak on a link-building panel together.

International 62

International Internal Digital PR Course 62

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. Back in Minnesota, Tess served as a Digital Production Intern with On Being, then moved into her latest role as Communications & Engagement Coordinator for Appetite for Change. I thought I’d ask my network for help!

Social Media 128

Social Media Agriculture Marketing Media 128

Cision

SEPTEMBER 1, 2015

They’re Too Focused on Internal Structure. Executives are usually keenly aware of the internal and external criticisms of their company or organization. Her organization works in international relief. Many critics have pointed out how slow her group is to respond to natural disasters. They Forget To Sell The Positives.

Media Training 120

Media Training Media Training Interviews 120

5W PR

OCTOBER 11, 2023

Joining PR associations Consider joining PR associations such as the Public Relations Society of America (PRSA) or the International Public Relations Association (IPRA). Global and international PR networks Networking isn’t confined to local or national boundaries. It’s a global endeavor in the PR industry.

Publicity 103

Publicity Internal International Resources 103