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How Industry Speaking Opps Drive Thought Leadership

ImPRessions - Crenshaw Communications

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . The post How Industry Speaking Opps Drive Thought Leadership appeared first on Crenshaw Communications.

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AirPR Interview Series: Mark Delcorps of Overstock.com

Onclusive

Senior PR Engineer Kelly Byrd interviewed her customer Mark Delcorps of Overstock.com on how he and his team and company are using AirPR data to help them drive, maintain and replicate business impact. guide our efforts, including developing and measuring KPIs and clearly communicating both goals and results with leadership.

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The voices of missing women (and men) in public relations

Wadds Inc.

The team conducted a huge listening exercise based on a survey and 30 in-depth interviews with women about their barriers to reaching senior roles. It impacts not just individual careers but also shapes the entire industry's approach to leadership, value and measures of success. Both are men. Can you spot it?

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How Industry Speaking Opps Drive Thought Leadership

ImPRessions - Crenshaw Communications

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . The post How Industry Speaking Opps Drive Thought Leadership appeared first on Crenshaw Communications.

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Launching the FEEL First Before You Communicate MODEL [INFOGRAPHIC]

Deirdre Breakenridge

Modern communicators have a responsibility to use communication as a way to build bridges between people and groups; sharing communication to help, uplift and ignite passion and positive momentum. Boolean Search on Leadership, Communication Qualities and Emotion Graphic ! It’s a do “good” and do “no harm” approach.

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6 ways millennials are reshaping B2B marketing as they move into leadership roles

Sword and the Script

Today, millennials are increasingly holding leadership positions and their influence has extended from the product to the process of how these products are marketed and sold. A study, published in March 2023, by the Winterberry Group supports this viewpoint.

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8 PR Tools for B2B Thought Leadership

ImPRessions - Crenshaw Communications

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. The answer may be a strategic thought leadership plan. But remember that thought leadership is not directly about capturing new business. Stellar bylined content. Expert commentary.