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How Industry Speaking Opps Drive Thought Leadership

ImPRessions - Crenshaw Communications

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . The post How Industry Speaking Opps Drive Thought Leadership appeared first on Crenshaw Communications.

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How Industry Speaking Opps Drive Thought Leadership

ImPRessions - Crenshaw Communications

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . The post How Industry Speaking Opps Drive Thought Leadership appeared first on Crenshaw Communications.

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6 ways millennials are reshaping B2B marketing as they move into leadership roles

Sword and the Script

Today, millennials are increasingly holding leadership positions and their influence has extended from the product to the process of how these products are marketed and sold. A study, published in March 2023, by the Winterberry Group supports this viewpoint.

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AirPR Interview Series: Mark Delcorps of Overstock.com

Onclusive

Senior PR Engineer Kelly Byrd interviewed her customer Mark Delcorps of Overstock.com on how he and his team and company are using AirPR data to help them drive, maintain and replicate business impact. guide our efforts, including developing and measuring KPIs and clearly communicating both goals and results with leadership.

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8 PR Tools for B2B Thought Leadership

ImPRessions - Crenshaw Communications

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. The answer may be a strategic thought leadership plan. But remember that thought leadership is not directly about capturing new business. Stellar bylined content. Expert commentary.

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Leadership opportunity for public relations on climate issues but must get its own house in order

Stephen Waddington

The research project by the PRCA Climate Misinformation Strategy Group reports that almost all respondents (96%) are advising their clients and colleagues on the climate crisis. The PRCA research was undertaken by Opinium and interviewed more than 200 practitioners. It has yet to report on progress.

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Secrets of Building An Irresistible Employer Brand: The Nicole Garrison Interview

MaccaPR

Nicole Garrison, Senior Director of Employer Brand and Marketing for RBC To find out for you, we enjoyed a lively interview with Minnesota-based Nicole Garrison, the former Vice President of Corporate Public Relations for U.S. Well, any organization’s value proposition should be different for consumers vs. employees!