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Transformational thought leadership isn’t just about sharing insights (i.e., subject matter expertise); it’s about consistently demonstrating leadership, vision and expertise in a way that resonates with both current and potential customers (and engages and encourages employees, too).
A Guest Post By Helio Fred Garcia, President, Logos Consulting Group. Arrogance is a particularly toxic element of leadership. One of the common patterns of poor leadership and of mishandled crises is what crisis guru Jim Lukaszewski calls “ testosterosis ,” a condition that isn’t gender specific. Testosterosis.
While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . The post How Industry Speaking Opps Drive Thought Leadership appeared first on Crenshaw Communications.
The most successful defense tech companies consistently demonstrate deep industry knowledge through strategic thought leadership initiatives. According to a 2023 study, 89% of B2B decision-makers say thought leadership content has enhanced their perception of an organization.
As co-chairs of PRSAs Black Voices Affinity Group, we are constantly reflecting on how Dr. Kings leadership and legacy resonate in our industry today. The role of empathy in leadership Dr. Kings empathy for others his ability to see humanity even in his adversarieswas a cornerstone of his leadership.
Today, I am pleased to announce that Symphony Technology Group “STG” completes its acquisition of Onclusive, Kantar ’s Reputation Intelligence business, and PRgloo. The merger brings us scale and ambition for global leadership. The post Symphony Technology Group Acquires Onclusive appeared first on Onclusive.
Your crisis management framework needs three core elements: A designated crisis team with clear roles and authority Pre-approved communication templates and channels Established processes for stakeholder notification The crisis team should include representatives from legal, communications, operations, and executive leadership.
While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . The post How Industry Speaking Opps Drive Thought Leadership appeared first on Crenshaw Communications.
I am pleased to announce that Onclusive and MSL, the communications unit of Publicis Groupe which is one of the world’s largest marketing services companies, have expanded our global partnership to bring real-time insights around PR Attribution to all MSL and Publicis Groupe clients worldwide.
Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. How can executives get the most from their LinkedIn profile to convey leadership and be seen as an expert? . Go beyond a resume . Your LinkedIn profile is representative of your brand.
An instant expansion of services As our base of B2B technology clients has grown, they need more than the earned media, executive visibility, and thought leadership positioning our programs provide. As a result, we’re an entrepreneurial group. We value that spirit and feel it has been a driver of our growth and success.
Modern communicators have a responsibility to use communication as a way to build bridges between people and groups; sharing communication to help, uplift and ignite passion and positive momentum. Boolean Search on Leadership, Communication Qualities and Emotion Graphic ! It’s a do “good” and do “no harm” approach.
Artificial Intelligence and the ability to gather data are making this possible. The PR landscape of 2025 demands professionals who are adaptive, technologically savvy, and deeply committed to authentic communication.
An organisation's ability to withstand a crisis depends on how different stakeholder groups assess these two aspects of reputation. This explains why companies such as Ryanair and Wetherspoons maintain marketshare despite outspoken leadership. For management, the dual nature of reputation presents a significant challenge.
In part that’s because it represents something new – an audio-only platform for real-time conversations for groups of up to 500 people. ” Clubhouse can drive PR thought leadership potential for PR. Clubhouse has been compared unfavorably to Discord, the group-chat app originally built for gamers.
Optimize your profile with a compelling summary, highlight client successes, and stay active in PR-focused groups. Share industry insights, press releases, and thought leadership content to position yourself as a go-to expert in PR.
In the rapidly evolving digital landscape, mastering the art of digital thought leadership marketing is no longer a nice to have—it’s a necessity. The post Mastering Generative AI Assisted Search for Thought Leadership Marketing appeared first on Stern Strategy Group.
It impacts not just individual careers but also shapes the entire industry's approach to leadership, value and measures of success. Meaningful change requires change in each of these areas: leadership, flexibility, life stage support, behaviour change, and structural and organisational reform. Both are men. Can you spot it?
As part of its content marketing strategy, Microsoft curates thought-leadership articles written by Microsoft executives and industry experts. These thought-leadership articles offer insights into potential investment opportunities and market trends that attract potential clients interested in the organization’s expertise.
million annually through energy efficiency programs while generating positive press coverage that reinforced their leadership in sustainable operations. PR teams must position green initiatives as more than just responsible business – they represent opportunities to reduce costs, build brand loyalty, and attract new visitors.
But it’s never too soon to develop leadership skills. Decades ago, when we worked at the same agency together, Annie Heckenberger, who — at the time as a senior account executive in our media group — personified the idea of exerting your influence to achieve results in your organization. As a result, people followed her. Be passionate.
Activism is making headlines worldwide right now for both good and bad reasons, whether its political and social pressure on diversity, equity, and inclusion (DEI) programmes in the US or environmental lobby groups taking the UK government to court over North Sea oilfield licenses. Thomson is one of the UKs foremost public affairs leaders.
After 40 years under the leadership of its founder Susan Stern, Stern + Associates, the public relations division of Stern Strategy Group, has joined VVK PR + Creative , a fast-growing Detroit-based agency led by CEO Peter Van Dyke. The post An Exciting New Chapter for Stern + Associates appeared first on Stern Strategy Group.
Yet that can lead organizations to be tone-deaf to the needs of all employees and concern for their well-being when employees are looking to leadership to respond in some way to an emerging crisis that impacts many employees. But as I’ve said many times, exceptional leadership is not a spectator sport.
This includes white papers, case studies, and thought leadership pieces that address key government concerns like cybersecurity, interoperability, and cost efficiency. Technical Working Groups Contributing expertise to government working groups and standards committees demonstrates commitment to advancing broader industry goals.
Mega-agency Edelman recently made waves by resigning a lucrative engagement working with for-profit corrections company The GEO Group, a top contractor for ICE. On closer examination, the Edelman/GEO Group situation is a great example of what not to do when faced with an ethical quandary. That’s so not what happened.
Minds Worth Meeting is a production of Stern Strategy Group and is a collaboration between Stern Speakers & Advisors and Stern PR & Executive Visibility. Episode music by AudioCoffee: [link] The post Learn How to Play ‘The Reputation Game’ With Oxford’s Rupert Younger appeared first on Stern Strategy Group.
The most successful organizations now combine traditional crisis communication principles with digital-first approaches, monitoring conversations across platforms and responding with carefully crafted messages that resonate with multiple stakeholder groups.
This team should include representatives from PR, legal, operations, and executive leadership. Consider these elements: Message Testing : Use focus groups and social listening to gauge how different audiences might interpret communications before broad release.
And we have a new President and new leadership in Congress. Do you have employee resource groups or other affinity organizations for diverse staff? Are you involved in our community in some way (such as a partnership with an LGBTQ advocacy or other group)? Well, COVID-19 of course. The list is long. Always in all ways.
What does society lose from this gap in leadership diversity? It means the perspectives of various groups are not being heard — resulting in ongoing, image-damaging slipups that have the potential to wound, offend and upset. Census Bureau), 3 percent by Asians (who represent 5.9 percent of the U.S. percent of the U.S. population).
This is a true leadership challenge because the change has to be cultural. Local groups – often facilitated through platforms like Meetup – are another opportunity. Besides, from an organizational behavior standpoint, if you incentivize references, you might get more of them than sales.
Nicole Rodrigues proudly accepted the Trailblazer Award for her extraordinary entrepreneurial and leadership expertise at the 2025 USPAACC WISE SHEroes […] The post NRPR Groups CEO and Founder, Nicole Rodrigues, Recognized as a Trailblazer Woman Reimagining Business appeared first on NRPR Group.
You’ve held various committee and leadership roles at the Tampa Bay Chapter, the District Council and on the PRSA Board of Directors. PRSA has given me so much in my career — from professional development and leadership opportunities to lifelong friendships. Describe your leadership style. When you get, give.”
We talk about corporate purpose, artificial intelligence leadership and Ranjay shares the inspiring story of how his mother’s passion became a global success story. Minds Worth Meeting is a production of Stern Strategy Group and is a collaboration between Stern Speakers & Advisors and Stern PR & Executive Visibility.
Or: A group of drunk teenagers approaches you as you’re walking home alone after dark. I coached a group of PRSA members last month to help them draw readers in with reader-centric messages. The streetlights get brighter — then dial 911 for help. Baltimore streets will soon be lined with 260,000 Itron smart streetlights.
ESG frames of reference The paper tackles the emergence of ESG and its implications for leadership, management, and communication. The leadership and management concerns grouped under the heading of ESG aren’t new. In future the complex of concerns grouped as ESG will need to be managed together.
TRY PROWLY FOR FREE Task #1: Finding trade media contacts Sending generic pitches to segmented groups no longer cuts it. To find expert comments and thought leadership opportunities, create a query for #journorequest or #bloggerrequest. To actually get replies and build relationships, you need to hyper-target your Tier 1 journalists.
One of the challenges of communicating effectively in times of viral issue and crisis management is ensuring that your brand’s communications are consistent across every stakeholder group, region and department. In other words, you don’t want one team of people saying one thing, while another team says another.
World-renowned PR expert Maxim Behar has been named number one in the global ranking of the Top 50 Most Influential PR Professionals for 2025 by the American leadership platform Thinkers360. He is the founder and CEO of the leading PR company M3 Communications Group, Inc. He scored a perfect 100 points to secure the top position. "I
This International Women’s Day, we invite you to celebrate with us by amplifying the voices that are shaping our future in AI, leadership, resilience and geopolitics. The post International Women’s Day 2025: Accelerate Action appeared first on Stern Strategy Group.
War, fear, international isolation, and nationalism shaped an entire generation of people that now hold the majority of power and leadership in the western world — the Baby Boomers. How do we take an understanding of generational gaps and correlate them with leadership style, motivations, and the ability to connect with people?
Crisis management training refers to a series of activities that focus on training individuals or groups on how to manage and handle emergencies and unexpected disruptions to protect brand reputation, public trust, and corporate credibility. Essential Leadership Personal leadership with training and plans by senior executives.
Brands can identify opportunities to showcase their social impact work through press releases, executive thought leadership, social content and influencer partnerships. Microsoft activates their workforce through employee resource groups, volunteer programs, and matching donations.
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