Wadds Inc.

JANUARY 24, 2025

Successful companies understand that their reputation is built on what they do and how they do it. According to Rupert Younger , founder and academic director of the Oxford Centre for Corporate Reputation, the key to their survival lies in the dual nature of reputation. Navigating this dynamic is crucial for modern management.

Company 105

Company Ethics Reputation Leadership 105

Stern + Associates

OCTOBER 16, 2024

It’s always been vital to stay on top of reputation management, both individually and organizationally. Today, though, bad actors can tarnish a reputation in the blink of an eye thanks to social media and artificial intelligence. A positive reputation is hard to regain when it’s lost. Rupert tells us where to start.

Reputation 62

Reputation How To Meeting Groups 62

Remote PR Jobs

MARCH 26, 2025

Public Relations Industry Events: Expand Your Freelance Network Attending PR industry eventsnetworking panels, workshops, and conferencesis one of the best ways to boost your reputation and connect with potential clients. Optimize your profile with a compelling summary, highlight client successes, and stay active in PR-focused groups.

Communications 149

Communications LinkedIn Crisis Communications Reputation 149

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

In B2B public relations , there’s a lot of talk about thought leadership. So, what’s magical about thought leadership? It was an economist, Joel Kurtzman, who is actually credited with popularizing “thought leadership” in business circles. or change. We see it in first-mover companies as well.

Leadership 398

Leadership B2B Community Viral 398

Onclusive

APRIL 4, 2023

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Brand and corporate reputation are now a key drivers of business performance – meaning that the desire for positive stakeholder sentiment has surpassed the importance of profit margins. How can a CEO affect corporate reputation?

Corporate 195

Corporate Reputation Branding Brand 195

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . Speaking at an event offers instant credibility and a chance to build a reputation as an expert resource.

Leadership 170

Leadership Industry Conference Trade Shows 170

Stern + Associates

JULY 25, 2017

Don’t think you need a reputation strategy? Here’s how to define your thought leadership image before others do it for you. The post Why Your Thought Leadership Needs a Reputation Strategy appeared first on Stern Strategy Group. Think again.

Leadership 98

Leadership Reputation Strategy Groups 98

Deirdre Breakenridge

NOVEMBER 8, 2021

However, it can takes years to build a strong brand in the market and a matter of minutes to damage a reputation. When you’re making a decision to align your brand (and reputation), here are four simple questions you can ask and answer: . The steps you take before you align can prevent the latter. . .

Reputation 195

Reputation Branding Brand Ethics 195

PRSay

JULY 31, 2024

Chris Lukach, APR, will lead the PRSA Certificate Program, “ Navigating Today’s Reputation Risk Management ,” beginning on Aug. I want to tell you a social media story — a true one, and one that rather articulates a shifting reality affecting the practice of reputation management. Partners.” I haven’t read it yet. No ambivalence here.

Reputation 165

Reputation Facebook Social Media Study 165

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

An instant expansion of services As our base of B2B technology clients has grown, they need more than the earned media, executive visibility, and thought leadership positioning our programs provide. As a result, we’re an entrepreneurial group. Our team has developed a reputation as an innovator for that reason.

Agency 353

Agency Communications Marketing Leadership 353

Reputation Us

JUNE 15, 2022

Several studies conducted in the past few years have sought to identify what business issues are keeping CEOs up at night the most One group, Serenity in Leadership interviewed global business leaders across different business sectors earlier this year and found eleven general uncertainties concerning the C-suite. . ZZZZZZZZZZZZZZZZZ.

Reputation 146

Reputation Nonprofit Crisis Training 146

PRSay

JANUARY 16, 2020

For organizations of all sizes, the ability to identify, understand and manage an increasingly complex array of reputational threats will be integral to success in the years ahead. With that reality in mind, here are four emerging reputation risks to consider: Targeted online attacks. Controversial statements.

Reputation 182

Reputation Privacy Banking Ethics 182

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. The answer may be a strategic thought leadership plan. But remember that thought leadership is not directly about capturing new business. Stellar bylined content. Blog early and often.

Leadership 149

Leadership B2B Tools Conference 149

PRSay

MAY 3, 2023

For businesses, reputation has never been more crucial, new research from the USC Annenberg Center for Public Relations finds. According to its “ 2023 Global Communications Report ,” tangible benefits accrue to companies that build and maintain positive reputations. Every move is connected.

Reputation 162

Reputation Corporate Report Employee 162

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. This is crucial for understanding what topics are important to your many stakeholder groups.

Strategy 370

Strategy Communications Reputation Measurement 370

ImPRessions - Crenshaw Communications

AUGUST 5, 2019

It’s always instructive when PR teams entrusted with managing the reputations of major corporations run into reputation problems of their own. Mega-agency Edelman recently made waves by resigning a lucrative engagement working with for-profit corrections company The GEO Group, a top contractor for ICE. Adweek has receipts.

Industry 217

Industry Reputation Groups International 217

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The study’s participants named leadership attributes like “courage, innovation, managing through ambiguity, developing talent, and contributing to strategy” as critical to their positions, which are wielding greater clout among C-level executives within the organization. Thought leadership is more important than ever.

Trends 124

Trends SEO Leadership Print 124

Reputation Us

JUNE 14, 2021

The actions a credit union takes – or doesn’t take – may affect its reputation with its staff, members and community. For BLM, we support our Black members and our Employee Resource Group painted signs in support of BLM. By taking a stance on social justice issues, explain how this may affect your credit union’s reputation.

Reputation 148

Reputation Financial Community Employee 148

PRSay

NOVEMBER 4, 2024

Yet that can lead organizations to be tone-deaf to the needs of all employees and concern for their well-being when employees are looking to leadership to respond in some way to an emerging crisis that impacts many employees. Reputation: How will this communication (or lack thereof) impact our reputation?

Employee 78

Employee Policies Leadership Sports 78

Wadds Inc.

FEBRUARY 3, 2025

Activism is making headlines worldwide right now for both good and bad reasons, whether its political and social pressure on diversity, equity, and inclusion (DEI) programmes in the US or environmental lobby groups taking the UK government to court over North Sea oilfield licenses. Thomson is one of the UKs foremost public affairs leaders.

Company 93

Company Public Affairs Government Case Study 93

Waxing UnLyrical

JUNE 5, 2012

Thought leadership is widely practiced by organizations seeking to differentiate themselves from peer organizations, enhance their reputation and gain consistent coverage in targeted communication mechanisms. Characteristics of excellent thought leadership tend to be originality, boldness and worthiness (i.e. No Bible-bashing!

Leadership 91

Leadership Publicity Reputation Employee 91

5W PR

MARCH 31, 2025

According to recent data from the FDA, medical device companies face increasing scrutiny over their marketing communications, with compliance violations resulting in significant financial penalties and reputation damage. This includes regular training, clear policies, and recognition of compliance achievements.

Guidelines 78

Guidelines Policies Crisis Communications Healthcare 78

5W PR

JANUARY 22, 2025

What starts as a single negative comment or review can spread across social networks within minutes, potentially damaging a brand’s reputation before teams even know there’s a problem. The digital age has fundamentally changed how organizations face and respond to crises.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

The picture is one of a company doing its damnedest to work all contacts, tap all allies, and thwart all critics to salvage its reputation. In a particularly distasteful move, the agency promoted questionable research that linked billionaire George Soros with anti-Facebook groups. Facebook was calling the shots.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

Melissa Agnes

SEPTEMBER 5, 2019

One of the challenges of communicating effectively in times of viral issue and crisis management is ensuring that your brand’s communications are consistent across every stakeholder group, region and department. In other words, you don’t want one team of people saying one thing, while another team says another.

Crisis Communications 203

Crisis Communications Crisis Communications Crisis Management 203

Stern + Associates

JULY 18, 2017

You’re called upon for two reasons: The post Professor Marketing 101: How to Boost Your Thought Leadership Strategy appeared first on Stern Strategy Group. As a thought leader, corporate decision makers, policymakers and media institutions depend on your research to support changes and ideas happening in the world.

Leadership 104

Leadership Strategy How To Marketing 104

Wadds Inc.

SEPTEMBER 29, 2024

Volatility and Value: A Study of Corporate Affairs Strategies, Structures and Operations in Time of Uncertainty , a new report published by Deloitte describes how the role of corporate affairs within large organisations is shifting from reputation management to growth driver.

Corporate 98

Corporate Reputation Telecommunications Study 98

ImPRessions - Crenshaw Communications

JULY 6, 2016

Thought leadership isn’t just for B2B brands. But today so-called “thought leadership” is also relevant to consumer product companies. But today so-called “thought leadership” is also relevant to consumer product companies. Even consumer brands need to position themselves and their companies as leaders.

SEO 204

SEO Analytics B2B Measurement 204

Stern + Associates

OCTOBER 19, 2017

When it comes to corporate reputation, the thought leadership strategy of your CEO can make or break your brand. The post How to Use a Thought Leadership Strategy for Your CEO appeared first on Stern Strategy Group. Just peruse this list of Forbes 100 Greatest Living Business Minds.

Leadership 78

Leadership Strategy How To Reputation 78

ImPRessions - Crenshaw Communications

JUNE 19, 2018

Public-speaking engagements are a strong component of a good B2B PR thought leadership plan. Audience knowledge is important for tailoring your comments within the group discussion, and for those who get nervous about speaking in front of a group, it’s a good tip for boosting confidence. Don’t advertise your brand.

B2B 178

B2B Trade Shows Leadership Conference 178

Reputation Us

JULY 18, 2023

” In this week’s Harvard Business Review IdeaCast podcast , Adam Bryant of ExCo Group outlines “What the best leaders know–and what skills to develop.” ” During this compelling podcast about leadership, Bryant mentions that leaders and companies should regularly “look in the ugly mirror.”

Reputation 78

Reputation Exercises Groups Leadership 78

Stephen Waddington

JULY 16, 2021

Employees were a particularly complex stakeholder group during lockdown. Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend. It has become firmly aligned with leadership and executive management as a strategic management function.

Publicity 199

Publicity Government Crisis Employee 199

ImPRessions - Crenshaw Communications

JULY 22, 2020

Among our clients, it may be digital tech conferences like Advertising Week, trade group panels like those staged by ANA or IAB, or their own hosted discussions. As the conferences and awards manager at Crenshaw, I spend a lot of time helping our B2B tech clients win thought leadership speaking gigs at conferences.

How To 232

How To Conference B2B Advertising 232

Stephen Waddington

MAY 4, 2021

ESG frames of reference The paper tackles the emergence of ESG and its implications for leadership, management, and communication. The leadership and management concerns grouped under the heading of ESG aren’t new. In future the complex of concerns grouped as ESG will need to be managed together.

Publicity 197

Publicity Government Corporate Financial 197

ImPRessions - Crenshaw Communications

MARCH 21, 2019

If a tech company only uses only renewable energy, then it might partner with an environmental group for an issues awareness campaign about the environmental impact of high-tech products. Speaking engagements are an effective way to shape executive thought leadership. Take the stage. Executive content.

Company 174

Company Conference Corporate Leadership 174

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

We help build and manage reputations. Thought leadership content is persuasive. An interesting study seems to confirm that high-value content like op-ed pieces in reputable publications are indeed persuasive. They surveyed 1500 members of a consumer panel and ran focus groups with a subset of them.

SEO 227

SEO Agency Policies Reputation 227

Stern + Associates

JUNE 22, 2016

Don’t think you need a reputation strategy? Here’s how to define your thought leadership image before others do it for you. The post Why Your Reputation Needs to Be a Strategy, Not an Afterthought appeared first on Stern Strategy Group. Think again.

Reputation 72

Reputation Strategy Leadership Groups 72