5W PR

MARCH 20, 2025

Defense technology companies face unique challenges when pursuing government contracts. The intersection of advanced technology, strict regulatory requirements, and complex procurement processes creates an environment where strategic public relations becomes a critical success factor.

Government 60

Government Technology Case Study Leadership 60

Stern + Associates

OCTOBER 17, 2023

Quantum technologies are about to shift the paradigm of the entire computing world, ushering in a new era of communication and possibility. an award-winning quantum technology expert and the Howard Reiss Chair in Physical Sciences at the University of California, Los Angeles (UCLA). Organizations need to disrupt or be disrupted.”

Technology 133

Technology System Government Groups 133

Contently - Strategy

AUGUST 16, 2024

As part of its content marketing strategy, Microsoft curates thought-leadership articles written by Microsoft executives and industry experts. These articles delve into B2B challenges, technology advancements , and the impact of Microsoft solutions. Abbott, Amazon, Citi, Cisco, EY, JLL, Mahindra Group, Siemens, and TikTok for Business.

LinkedIn 98

LinkedIn Examples Brand Branding 98

Deirdre Breakenridge

APRIL 5, 2019

Modern communicators have a responsibility to use communication as a way to build bridges between people and groups; sharing communication to help, uplift and ignite passion and positive momentum. Boolean Search on Leadership, Communication Qualities and Emotion Graphic ! It’s a do “good” and do “no harm” approach.

Infographics 266

Infographics Communications Leadership Social Media 266

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. The world of marketing and PR evolves rapidly.

Conference 329

Conference Marketing Case Study Measurement 329

Stern + Associates

OCTOBER 12, 2017

to its preeminent position in the technology marketplace also directly impacted how we view and consume information. And, The post How to Develop Thought Leadership: Following Steve Jobs’ Example appeared first on Stern Strategy Group. However defined, there’s no doubt that the leader who propelled Apple Inc.

Leadership 93

Leadership Examples How To Groups 93

5W PR

MARCH 31, 2025

Public relations plays a vital role in the health technology sector, where regulatory compliance directly affects patient safety and public trust. Understanding FDA Regulations in Health Tech PR The FDA maintains strict guidelines for how medical devices and health technology companies can communicate about their products and services.

Guidelines 78

Guidelines Crisis Communications Policies Healthcare 78

Stern + Associates

OCTOBER 31, 2023

As technology evolves at a faster pace than ever, knowing how to anticipate change – and how to combine technology and humans – has never been more urgent. One of the nuanced decisions a leader has to make is how do you allocate resources across different emerging technologies?

Policies 132

Policies Leadership Technology Groups 132

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The study’s participants named leadership attributes like “courage, innovation, managing through ambiguity, developing talent, and contributing to strategy” as critical to their positions, which are wielding greater clout among C-level executives within the organization. Thought leadership is more important than ever.

Trends 124

Trends SEO Leadership Print 124

ImPRessions - Crenshaw Communications

OCTOBER 14, 2021

New York, NY, October 14, 2021 — Crenshaw Communications , a leading New York-based public relations agency specializing in PR for B2B and SaaS technology brands, today announced key personnel moves in support of its growing ad tech PR unit. Additionally, Hannah Kasoff has joined the agency’s ad tech group.

B2B 170

B2B Leadership Technology Web 170

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Thought leadership isn’t just for B2B brands.

SEO 204

SEO Analytics B2B Measurement 204

Stern + Associates

JUNE 25, 2024

A key voice leading the charge of understanding GenAI at HBS, Mitchell’s engaging and in-demand AI seminar helps top leaders think about how to deploy these tools inside their organizations and how to practically use the technology themselves. According to Renée Richardson Gosline , Ph.D.,

System 123

System Technology Leadership Employee 123

Prowly

JANUARY 23, 2025

TRY PROWLY FOR FREE Task #1: Finding trade media contacts Sending generic pitches to segmented groups no longer cuts it. To find expert comments and thought leadership opportunities, create a query for #journorequest or #bloggerrequest. To actually get replies and build relationships, you need to hyper-target your Tier 1 journalists.

Pitching 104

Pitching How To Media B2B 104

Sword and the Script

SEPTEMBER 5, 2023

Symphony Technology Group acquired four of PR tech companies including Onclusive, PRgloo, and, later , Critical Mention – and folded them all under the Onclusive brand. The operations, the technology and the cultures are rarely compatible. Cision shakes up C-suite again Cision has swapped out its leadership again.

Software 182

Software Marketing Leadership B2B 182

Deirdre Breakenridge

APRIL 10, 2017

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. Each year brings new technology and new table stakes skills for communications professionals.

Travel 281

Travel Technology Conference LinkedIn 281

Cision

JUNE 22, 2017

I believe our future success will be accomplished by expanding our capabilities through investment in people and technologies. We are moving away from quantitative success metrics like mass audience and moving toward a qualitative approach of strategically reaching a finely-tuned target group.

Healthcare 266

Healthcare Analytics Agency Trends 266

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Whether it’s true love or love-hate, our leadership encourages its use for first drafts of written content, research synthesis, rote reports, and more. The more we “feed” the technology, the smarter it becomes and the more it understands our voice and style. It should never have the final word, because human oversight is needed.

Data-Driven PR 212

Data-Driven PR Training Tools Data 212

Flack's Revenge

DECEMBER 12, 2022

Yet there have been much excitement and press coverage in this time, for something that research firm Gartner Group claims is 10 years from mainstream adoption. s blog reported an aggregate $120B funding for related technology and infrastructure in the first five months of 2022, more than double the $57B invested in all of 2021.

Real Estate 156

Real Estate Case Study Technology Education 156

Stern + Associates

AUGUST 20, 2024

Release date: September 3, 2024 “ Human + Machine, Updated and Expanded: Reimagining Work in the Age of AI ” by Paul Daugherty In this perfectly timed update to his 2018 bestseller on how emerging technology is changing how we work, top Accenture technology executive Paul Daugherty and co-author H.

Handbook 127

Handbook Case Study Technology Policies 127

Onclusive

JUNE 1, 2023

This is crucial for understanding what topics are important to your many stakeholder groups. Additionally, it can be used to gain insights into what’s trending in the current political climate, allowing brands to pivot away from messaging that will harm their reputation. 6.

Strategy 370

Strategy Communications Reputation Measurement 370

Stephen Waddington

JULY 16, 2021

Employees were a particularly complex stakeholder group during lockdown. It has become firmly aligned with leadership and executive management as a strategic management function. Inside out communication – the future shape of human and authentic leadership Coaching and mentoring Content and channel planning Storytelling 5.

Publicity 199

Publicity Government Crisis Employee 199

5W PR

APRIL 5, 2025

The core crisis team should include representatives from: Executive leadership Communications and public relations Legal department Operations management Human resources Information technology Security Each team member needs clearly defined roles and responsibilities.

Crisis Management 60

Crisis Management Crisis Crisis Communications Resources 60

PRSay

NOVEMBER 18, 2021

According to the report, leadership from every sector and institution in our society “is our only way out of this crisis. “Our growing incapacity to bridge these divides and make vital connections in our lives is having a corrosive effect.”. And yet it is sorely missing.”.

Social Media 190

Social Media Report Media Government 190

PRSay

JANUARY 11, 2021

Throughout her accomplished career, Linda Thomas Brooks has worked at the intersection of technology, consumer behavior, data analysis and the media, a combination of experience that led to her new role as CEO of PRSA. I’ve worked at agencies, in technology, in broader communication strategy and a more-narrow media focus.

Energy 183

Energy Journalism Leadership Meeting 183

Stern + Associates

NOVEMBER 1, 2023

In this episode: Andy explains what “geeky leadership” is and how geeks have become the most consequential leaders in modern business. Unported License (CC BY 3.0) [link] The post Minds Worth Meeting Bonus Episode – Getting Geeky with Andrew McAfee appeared first on Stern Strategy Group.

Meeting 127

Meeting Leadership System Groups 127

Melissa Agnes

FEBRUARY 16, 2016

But, if you’re like most of the organizations I’ve worked with, you probably don’t have a complete and tiered list of each of your stakeholder groups, including each stakeholder’s contact information and their relationship “owners” within the organization. Candidates. Government organizations. Regulators.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Cision

JULY 5, 2016

Kathy Walsh, director of marketing at Fallston Group, recommends thinking about your goals and letting them guide your strategy. What are you most excited about in your new role as director of marketing at Fallston Group? Don’t waste time and effort on something that won’t help you. How does client research inform marketing strategy?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Deirdre Breakenridge

APRIL 25, 2017

Yes, from the Twitter chats to the forums and groups, there is no shortage of knowledge transfer. Alexa is especially helpful if your family abides by the “no technology at the table rule.” Talk to people outside of your age group. Now you may say, “But, I’m already learning online and through social media every day.”

Reddit 236

Reddit YouTube Google Course 236

Sword and the Script

JUNE 8, 2019

How many people think of technology when they hear the word innovation ? While technology can certainly change how we do marketing, it’s still reliant on creative inputs. Technology and innovation may be intertwined, but marketer leaders say their responsibility for both have grown. I’d imagine it most.

Creativity 82

Creativity Technology Marketing Web 82

PRSay

SEPTEMBER 16, 2020

The primary goal of the operations plan (which is still active) is to protect veterans and staff from acquiring COVID-19 infection by leveraging technology, communications and health care. With such a wide-ranging group to reach, we wanted to ensure that we did so ethically and honestly during the standup.

Ethics 203

Ethics Public Affairs Crisis Management Training 203

Stern + Associates

AUGUST 14, 2024

Why do you think the new technology is really useful in the long run? That requires sustained, proactive content creation and outreach to build up thought leadership credentials in AI. appeared first on Stern Strategy Group. Consulting firm communications around AI have to begin with messaging and content strategy.

Communications 127

Communications Leadership Conference Social Media 127

Stern + Associates

FEBRUARY 13, 2025

This International Women’s Day, we invite you to celebrate with us by amplifying the voices that are shaping our future in AI, leadership, resilience and geopolitics. The post International Women’s Day 2025: Accelerate Action appeared first on Stern Strategy Group.

International 62

International Internal Leadership Groups 62

Reputation Us

JUNE 15, 2022

Several studies conducted in the past few years have sought to identify what business issues are keeping CEOs up at night the most One group, Serenity in Leadership interviewed global business leaders across different business sectors earlier this year and found eleven general uncertainties concerning the C-suite. .

Reputation 146

Reputation Nonprofit Crisis Training 146

Melissa Agnes

FEBRUARY 3, 2015

The magical thing about this new digital landscape is that it gives you the technology and the tools to reach your core audiences and stakeholders right in their pockets. How does each stakeholder group prefer to consume their media? Step 2: Understand your stakeholders. Crisis communication is all about, you guessed it, communication!

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

Stern + Associates

SEPTEMBER 5, 2023

As chief executive, Timms has already overseen the completion of a $550 million renovation to fully modernize David Geffen Hall – home of the New York Philharmonic – with state-of-the-art design and technology as well as accessibility that is far above industry standard.

Leadership 62

Leadership Mobile Groups Strategy 62

PRSay

DECEMBER 27, 2017

In return, I hope that I was able to serve you well with a vision and leadership that built upon a foundation that will further the organization for many years to come. We added new committee structures to our operations to address governance, membership, professional development and thought leadership.

Leadership 133

Leadership Government Conference Energy 133

Stern + Associates

JUNE 5, 2023

This transformative technology is already impacting industries around the world. The globally recognized tech entrepreneurs, academics and scientists Stern Strategy Group represents for speaking and advisory services are ready to help leaders make better informed decisions about AI.

Technology 118

Technology Ethics Leadership Groups 118