PRSay

JULY 1, 2022

There were newspapers, magazines, wire services, trade publications, TV and radio. Daily newspaper circulation in the United States has fallen from its height of 61.8 About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020.

Handbook 192

Handbook Publicity Newspapers Television 192

The Stalwart Blog

JULY 25, 2017

Regardless of your political leanings, this strategy of "don't be everything to everyone" could stand as a model for other newspapers to follow. . While understandable, this strategy will only accelerate the demise of newspapers. CNN, FOX, MSNBC and PBS target specific economic and political groups.

Newspapers 68

Newspapers Strategy Television Advertising 68

Communications Conversations

JANUARY 8, 2021

When asked which group had the single biggest impact on consumer behavior, 26% said mainstream media while just 6% said bloggers and 6% said micro-influencers. newspapers have shed HALF their newsroom employees since 2008. And, we’re seeing more community and local newspapers close shop every day.

Newspapers 179

Newspapers Local Consumer YouTube 179

The Hoyt Organization

SEPTEMBER 21, 2024

Only sending a press release to a few newspaper and magazine journalists means your practice is only reaching a small portion of your target audience. They’re listening to soundbites on podcasts, and being “entertained” by hyper-localized and unique, but relevant, content that captures and holds their attention.

Healthcare 89

Healthcare Industry Strategy Case Study 89

Bianchi Biz Blog

OCTOBER 9, 2023

I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. Later that year I moved to Smyrna, Delaware, for my first full-time journalism job at a local newspaper that was part of a small family-owned chain at the time.

Transportation 100

Transportation Meeting Newspapers Media 100

Stephen Waddington

JUNE 25, 2020

Local news is most valued but is on life support. Consumption of printed newspapers has fallen as lockdowns undermine physical distribution. But in both these countries a significant minority are now taking out more than one subscription, often adding a local or specialist publication. Print is down but digital is booming.

Newspapers 103

Newspapers Print Local Television 103

Action PR

AUGUST 15, 2019

Imagine you’ve got some great news to share with your local area. Whatever the story, never underestimate the power of local news, as it can be a highly successful way to get your brand out there to the people closest to you. Offering yourself as a local expert can be a great way to build up your profile too. Do your research.

Local 40

Local Print How To System 40

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. PR teams have been handling these kinds of events for years.

Communications 190

Communications Journalism Advertising Advertising 190

PRSay

FEBRUARY 7, 2024

.” Two longtime PRSA members are serving as the instructors: Jeanne Salvatore, president at JMS Communications and a lecturer of public relations at Seton Hall University, and Sherry Goldman, president of Goldman Communications Group and an adjunct professor in public relations at the City College of New York.

Communications 193

Communications Sports Journalism Fashion 193

Deirdre Breakenridge

OCTOBER 5, 2016

ET, the #PRStudChat Community will gather to discuss PR, Twitter and Politics from local cities to the state houses to the national government, all while reaching and communicating to a global audience focused on this year’s election. Be sure to also visit our LinkedIn Group to share your ideas. John Gray, Co-Founder of Mentionmapp.

Twitter 293

Twitter Community Ethics Radio 293

Bianchi Biz Blog

MAY 20, 2024

In 2014, I rode along with a group of passionate EV fans through Europe for two weeks. It was for the local newspaper (I miss those) and about a kid getting his Eagle Badge. Describe the craziest or most fun story you have written.

Automotive 91

Automotive Engineering Meeting Media 91

5W PR

OCTOBER 14, 2019

A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. In addition to maintaining healthy relationships with the local newspapers and TV stations, it also means opening up and nurturing rapport on so many other fronts.

Media Relations 79

Media Relations Pinterest Media Newspapers 79

Bianchi Biz Blog

FEBRUARY 21, 2022

We are part of the Endeavor Business Media Commercial Vehicle Group covering trucking and fleet industries. While working in local news in the Northeast, I covered a few big hurricanes and major blizzards that ravaged the area. I had my first staff byline at a small Connecticut newspaper in 2001.

Meeting 94

Meeting Transportation Media Sports 94

PRSay

OCTOBER 17, 2019

A former journalist and editor, he worked for numerous newspapers and a wire service, earning numerous accolades and journalism awards. Together with Kristie Byrum, he co-founded the Byrum Innovation Group in Greenville, S.C., In lieu of flowers, donations can be made to the Reed Byrum Memorial Fund, c/o Brubaker Group LLC, 23 N.

Ethics 104

Ethics Financial Local Newspapers 104

Bianchi Biz Blog

AUGUST 7, 2023

I was the news editor of a small daily newspaper in Alabama. My wife worked for the same newspaper at the time, and she stopped by their house to pick up some photos that we ran with the story, and she was warmly greeted. Metro weekly newspaper that no longer exists. What story or stories are you most proud of?

Journalism 78

Journalism Meeting Newspapers Media 78

The Hoyt Organization

APRIL 23, 2024

You can also conduct market research through surveys or focus groups to gather more specific insights about your audience. Traditional channels, such as newspapers and television, offer broad reach, while digital channels, such as social media and email marketing, provide targeted messaging.

Strategy 98

Strategy Nonprofit Social Media Leadership 98

Stephen Waddington

MAY 9, 2020

The virus is exposing differences in values within families and friendship groups. Local Facebook groups have a vigilante mood. It’s leading to difficult conversations within families and arguments amongst friendship groups. Newspaper front pages this week celebrated the expectation of lockdown being eased.

Government 83

Government Healthcare Television Local 83

Bianchi Biz Blog

OCTOBER 24, 2022

FleetOwner , part of Endeavor Business Media’s Commercial Vehicle Group, which serves commercial truck fleet executives and operations managers. Our newspaper ended up winning an award for our reporting. At the end of the day, we have a dedicated and talented team of editors at FleetOwner and in our company’s Commercial Vehicle Group.

Meeting 59

Meeting Automotive Transportation Media 59

Stern + Associates

JANUARY 29, 2024

Local media has been eviscerated, and now many iconic national and global outlets are hurting badly. appeared first on Stern Strategy Group. Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024. adults get their daily news : social media.

Strategy 106

Strategy Publicity Media Video 106

Landis PR

MAY 28, 2024

While the circulation of newspapers has declined in recent years, print media still plays an important role in the Danish media landscape. The agency offers a single point of contact to Scandinavian countries and helps understand Scandinavians and close the gap between different cultures and the target groups in Scandinavian markets.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Cision

JUNE 16, 2017

This could be as simple as getting feedback on a new logo design or conducting a mini focus group to see what your employees think about your company narrative. Using surveys, interviews and focus groups, we spoke to employees across different lines of the business and regions. Take all your properties into account.

Communications 250

Communications How To Telecommunications Employee 250

Communications Conversations

FEBRUARY 21, 2020

Follow-up with the 30+ folks in the local mastermind group I manage with a note about our meeting tomorrow. This is a group of senior-level communicators at the biggest companies in town (General Mills, Toro, Medtronic, etc.) Family time; read the newspaper (yes, we still subscribe to the Star Tribune!).

Social Media 157

Social Media Media LinkedIn Tourism 157

PRSay

JUNE 5, 2023

Are CVBs and other tourism groups pitching you now to come and visit? And yes, some of them are tourism groups and official outlets. Every local PBS affiliate has seemingly been doing marketing for it. With this PBS series, we have absolutely benefitted from, and even depended on, the massively local nature of PBS.

Storytelling 60

Storytelling Tourism Travel Local 60

PR in High Definition

OCTOBER 30, 2023

In this pre-social media age, newspapers ruled the roost. People went down to the local shop to get their daily newspaper, complete with some clever (and many not so clever) headline puns slapped on the front page. Clearly, being part of one of the most successful groups of our time played a big role in the early days.

Reputation 62

Reputation Fashion Newspapers Social Media 62

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. This includes newsletters, closed Facebook groups and social media pages, among other places. Yet, in reflection, so much has changed. Organic reach on social media was also still possible for brands.

Trends 168

Trends Nonprofit Consumer Newspapers 168

PRSay

JANUARY 8, 2019

Which students at your local college or university are already making the world a better place, and how are they doing it? How is your local government benefitting the community? Find the people or groups your organization is helping and give them voices. Look closely and you’ll find plenty of stories.

Storytelling 163

Storytelling Media Nonprofit Government 163

Maxim Behar

AUGUST 11, 2024

Meet an iconic personality, Maxim Behar , the CEO and Chairman of M3 Communications Group, Inc. It was quite exciting, but I felt that my heart was in journalism and I spent some 10 years in a newspaper and decided to start my communications company in a small kitchen back in 1994. M3 Communications Group, Inc.

Leadership 64

Leadership Industry Crisis Management Groups 64

Cision

MARCH 22, 2016

I wanted to be a writer from an early age and after I completed a National Council for the Training of Journalists (NCTJ) course when I was 18, I started working for my local newspaper in Cheshire, England, where I lived. Where do you find expert sources to reference in your stories?

Newspapers 120

Newspapers Pitching Interviews Writing 120

Maxim Behar

MARCH 12, 2024

If you work with grocery products, mass consumer goods such as consumer electronics, or other types of goods that various groups of people use, you have to use their language to communicate effectively. He can do that on his own, or some local journalist can do that for him for a small amount of money, or his teenage kid can do it for free.

Ethics 64

Ethics Social Media Local Corporate 64

Beyond PR

JUNE 30, 2016

The college newspaper. Campus Newspapers: The Digital Revolution Is (Also) Here. Let’s consider the campus newspaper in more depth. Campus newspapers all across the country are still being tasked with curating and creating content for the campus community on the whole; now, the format is split between website and print editions.

Radio 69

Radio Newspapers Print Media 69

Landis PR

FEBRUARY 21, 2022

During a session featuring a panel of newspaper editors, one award-winning editor matter-of-factly stated, “PR people and reporters should have an adversarial relationship.” . Join professional media or PR groups; attend networking events where media are speaking/ attending. . Don’t take any media rejection personally. .

Media Relations 52

Media Relations Publicity Sports Media 52

NewsWhip

APRIL 28, 2021

Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale. Balancing global strategy & local market needs. Kirsty: Yeah.

Consumer 78

Consumer Measurement Local Data 78

Bianchi Biz Blog

APRIL 17, 2023

I’ve been with SAE International’s Media Group for nearly 23 years. A local newspaper for which I interned, The North Baltimore News (Ohio), assigned me to cover the Dayton Air Show. And before that, I was an English and Journalism student at Bowling Green State University.

Engineering 77

Engineering Automotive Agriculture Media 77

5W PR

JUNE 23, 2022

When a company is able to do that, it can generate a lot of positive exposure in relevant outlets, trade publications, and even columns in both local and international newspapers. They can start by using simpler terms to communicate their efforts and solutions and how they can be beneficial to the target audience. Simplicity.

Publicity 88

Publicity Reputation Technology Industry 88

Stephen Waddington

MAY 16, 2019

Danielle Whitfield, Media and Public Affairs Executive, Newcastle Airport @daniellemalvina Northern boomerang: brands to Newcastle Christian Cerisola was motivated to move into PR after working for a provincial newspaper and receiving poorly targeted pitches. He described breaking a story about a pornographic video pirating ring.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Maxim Behar

JULY 4, 2024

Just 20 years ago, only newspapers, radio, and TV editors did that. Soon, it will become a business or occupation of professionals who know where to put a word or a comma and which message reaches a target group. Back then, there was no method to measure how popular an article or news article was in the newspaper. Why editors?

Newspapers 59

Newspapers Social Media System Writing 59

Cision

JANUARY 13, 2017

Advocacy for diversity and inclusion is an important tool to change this, as we begin to communicate this issue on a local and national level. To advance in the industry, individuals should also affiliate themselves with Public Relations Society of America which has local chapters around the country.

Local 120

Local Radio Community Tools 120